Retail
January 18, 2019
Luxury brands' online storefronts compete with promotional pricing on multi-brand etailers. Image credit: Farfetch
By Sarah Jones
NEW YORK – In the competitive online retail environment where price tends to be the determining factor of where a consumer shops, luxury brands are faced with a discount dilemma as they look to drive sales without damaging their positioning.
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","iv":"9b6e3f8867b55ba787c70b0ea98f9797","s":"2c9705cb144f43ce"}
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