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Retail

Combat discount-driven retail with exclusivity, perks

January 18, 2019

Luxury brands' online storefronts compete with promotional pricing on multi-brand etailers. Image credit: Farfetch

 

By Sarah Jones

NEW YORK – In the competitive online retail environment where price tends to be the determining factor of where a consumer shops, luxury brands are faced with a discount dilemma as they look to drive sales without damaging their positioning.

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