Marketing
August 18, 2017
Nordstrom Rewards
By Brielle Jaekel
Brands must tap unconventional methods and various platforms to better promote their loyalty programs, according to a new report from L2.
{"ct":"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","iv":"f2c5b464d1b934a9c689d2c6ef7abffb","s":"ac2148a2f3db85b2"}
Share your thoughts. Click here