Marketing
August 18, 2017
Nordstrom Rewards
By Brielle Jaekel
Brands must tap unconventional methods and various platforms to better promote their loyalty programs, according to a new report from L2.
{"ct":"2FFk6MDMdYspTzWjrb8iAUbd2LHtmJWIgcvoff3TiKuG\/8emAPC\/vJ1kV40DZ1li7Rr+M0DFuYzb2dxY92oEJmSDHZvUDztCbh\/VtmMyNmrpd2ciHqb53Oy5sgIcZRGwvgGRuSrxFeDFM0J4E8zf88eazSveyOmae\/UjNf2KOAV\/0V3L2CuRb5CeaN3Fog8eDKEkWMY3\/K0YRUfvXy9nDaz5iRXcvrHTHt80nMWzEQgGGb20q8pkDKXUkkC4Jeh\/N2IB2+h+UTmiJWWAHBqO+CmyAY\/LUTh0zZfb9\/niZAKyWhlyWnoArB9MTRaycbJKkJ2lyikHoP3Nfr1eomWNX9z8LnvhF0nibhKJkOU\/LJatVs90M7BvTmWFi2hDdMutfc+w4Lms4Zfu+FMVf9V4N0uY+8JKKyPeK472cPTVoWg1MQLxe7c43pflDR7SNpVcEqMpQ5bIXeM0FFZzHdIy5crWaN6Xq+e7L\/oYah\/+4YgX5NhXe0Mh\/Vi7rAGq9gn3fH+KEeMy+zwtTFPfnXqfhQ3RdPNhMpbF01yXfA\/u+EThrvDcV9Ux6P7m13afCf+szJ3dixJdswSCgq0wQbFp87rQOQuQPtQqXIQMwHjfVp\/zUoQa2SfwMsdDLgKtiZCCMMyynMvv+BDrTaCHkgAg7HnlLzju7tPndN7dlmIRL+crhgwqDc3S1KYpkjcPCXoEsqLJ6Qm9iE153ZdEeFZXw8uplCg1bsLxtZpL0n8xC5MbFltiKyV\/XwvdmP696XXqgyMdHaI+UEBWEwcnqbvd3\/McNFMiu8FfqWZmMXI16ZotV7QenfVidedh7s8pyMs2zXvNpdKArr49LW7WdcHnA3pIDA8EriKt2NjaoC9dHhgw6Fmp0wvKT6\/P+f0fJnRI+kxxMjwJGpzwaVgGGW8X6vDofh0Dp48sBxlTMgYhvlDo+iGHr78bO2CK+vjBIcBPtD3hMW2aOlLnGMRp9KTdz5EPExvjLRLjxe8\/6+CX+ArZAiIHkDYMc4SU4dMDPpITIrlu5iZvEHNamXMMC\/nsSrdqkcONvhr8hhUAZBoQQcstszb0lwyKTeuinQwpwa5IY453rary1j8mEfrdh3vxxleb3eXX50h9PifwBGuJd7UhnuNtteL5qtN9pHbvCejHtkPpnTjnz+AsZipgW3YKkjXKMAU39vUA4+AEWc8oIkO6ugfUxrdzgSezE\/DOqUa0sXVcySkL423BfqMulJrllh+b1NgW2ObsPL2cxT9AX\/PgrsPoHDDJgu7YBb9esStFqZbzNYgA3iVEpL\/dHNOizIN1XGc9sfl9LMR1yuvbaZtHAJ0Mi2lpqFIvAToTlKA+YNbzvEXGIboHN+87Kzkk4U\/FdnJY0Me4Sd6l8jx1pXxzOm3y2zgIBwc2JCrVAli2xRztyG+iS\/3B0C10AE+nVaedu3MJYVzczUUuKjn\/5Ho5ZsPRDKLpRzaqLYbNnVJE1t4l9L1TTMEQoZ9o\/rFvzlSWiP8GsaOL6T1LjeMtjLQpphkvkUDT7VayenXY4+SYZMlG2Yr1pPZNml672\/5Dvp0YYeBYQrzHY+LRlceuibiemgkyqWNV23sx2AQ5u\/Zg3Q\/Kl2VS4fhe4w7515htKFKxijnsPP1YQjks+E38R4j5pVt7mX20EHE2tUui+Va92oN7yDNijI4RAmZZ2eD+8iZ2g1SWVky7vt4OIg+CB+n8kzZOZmSob8spDHQwrqcEahM3m5JLz2fHPAQ62HLj01Kzd3pOw7GnuoEiLURvDSZgasCE\/y0YZsASFYwFdzaWhnATZ9Qxk3Ce\/yoEnFOdgWaA2ZXrhabl6eob0gVFbMHiEPjP7VVwn8G6heKHaiIF4aalOwwGfbfXnLnQEmJU+0FAgh2T1AJqIlcRif9tGGvKMTpwcFQ4t8pxwH3jamLpsl2blbrHpJDrRLzCCFa1RrlQl6cTw76qgJwI5fm2X1XQWnAGN3m57HbP9rTrmPRkAuk4jNZJzV20A+1TKaM5XeW1vC+O7hqwo32UFEP65\/eWHzwnJCuQ5Ix1bsO1KRwvv8byRhG7Wnv22OVVZLlAMqIT0wWgd0c4+\/j5uuooNOcVQ4jyzmGVUHJQx131DGx1EuypcJNQyw2YuSMvg8LYSp1yEKo+E2H6c3uwgc\/Qiw2SzvcuKOpHKqg610yg7YgQg2MRGjWWR0seBpqtVN3neqzFy0V4bD5QJLvchQkJXMakPMj5sm7BmMVvLLuck0LxQn041UjAd\/qEEJmHrLxQEkc6p7rx1R0+DEIFEf4LUXvohBDW2UiS9EI43bIRF56CYhn9sLKhvjWPukB7ZKACPZ6H864Sz88ftmtmo2KLRvmnIhXn9bjCMq23iGg05gcRbqnHv0O33gJP0sNXkDcQs8ulFImsLyI1Lv2ezveSanAJCt65LkzaFgs8koLvvTnVHYDbctNS5rYVljgnU1cu802KXum9KbI89JjQnekipX4g7wuqz6fY05MhIBdJQysWcYOU9IpxwHtyghxr7oztMqeGgysM8kJ794daqKDhOs\/aK+Xt3kH+xg1HcP1bDdYyEh\/oLxbVkASmaEl0busx0N4\/6eYGGVJHg1aA9XEJaGJ9JfPiOENK0RckAeX+C+sbEHHJggeDzOmMIHXyFOSlYsQ8CGf1Ak3f+Jin5vXDugnjYKHw0x5ictJJWr+OFU0xSbAaUWmEN8ss5V1OiXtgE4Z51XvZJi2Ae9Iq2s8i57z6bfaqifhkZaFdcs2qUekaY6wbjwpwA40NOWnwj1Krzg3iuaCGK89L7\/+1He2wnyDDb0EoYxB\/iI\/eGSLi0efvh7vvtLSbXs54i29Jmk4LCexM83bsmuc74vH8JLgruSEUEobybpJ5oThAYi46ApcQH69In0cgPdHPA53WSctroF1dD7ib2LmsQoBSUHNbc15w4rDkvZTeeSatNsJyfKPXKe5+aTLcDqrzzXd1vaTMwFojb5Ae5MvN9GXFR5hsnrYSYTi+Xe91Uow5tFU8QJw+lK5j+HzE3ZU\/iQ524evkgOB7bU2KQQuNSYDureyfd5nDGH3CZJoc8N1l+YuThhVhC9mvZZwOAz6R2dmG2KqlNy4C\/vZcQdE+ezB\/soUNZspHoDnsiMw5+zTjJdWcuScX+1HIb+DZYcealoWtYQjK4oEQO\/izaLGpE7pz+NXqksrnjiUqEMJOciENPVd0jE5HWD5R3zG8UghdoCdKNS2OWLUJRygQnrmUjmJtAj+67KAO6gdhUPgT1vMlCr\/vK5yPlqIeMGXrwqinwC\/OkjTE5Qzq2UmmsNo4\/vQ\/6M5VRlXnkBa8nIu2U045vRK5viYhOPQ7cKhMStas4WfXtq+BXCQoPiO0nDR5f4JXDH8EAJzYS\/+SAR5iLTCQvvzMqE+VTb\/j0l9OyEpHLJ0UfW+mDM9NEtm2OlYCxKlL+TA5kI07SEmpX7o9lezjx0sIC7yQysthjPD2kif7UV0X3bKOrwumKenvA4OFbNsL\/m3gIsDHaxVZsDmowEiOkhI7PMTMNACuQM9pAX7+akrDQ5OuolKqaOkILiSeEnP8yjpQjZW8nwQ1qEDGxu9Vbgq+NWPMTpwpjO0cwXk2uCAbbHAa5ztlVygv\/WZVIktvL28WmqBmPfw\/1Tqn\/eOzK\/a9x8FJgmkyKAHxh5l5JlPZkZCEm\/9JZoBoWKQhr4SdcTE23s9ohy1sfVwB27rPv5rFH7DsrHdNNRbl7QyZc1JUqqOmwOkroyiZ8eCb69h4i8a\/oBvHDf4Q5Az7J5+1lM3CP7TIiBE\/aLMio1vOc+KP3PBZ9GRstkOCMFThsAaPwQSg9GKkuSFExF+V1d1oH8sXDFNNYD+nCVzbtotrbVBNfXxiZJKYMuFl4dy+Drx7CdmfvnMvEZTwk\/k0Li\/SStuOjAWoyHV\/p\/YP64qlZcQ2bpHlCZzijfag6rTSZZ4nj+ymEi9FRHY73UIiqRdnVclQ6laCLkn1DDMyz2IjPq5vS7EtiioFtOls7Au+c7tfKcJ8M90XTu9z5GhLD4QhF5Gb5DfavDW2BpUb4J8pkHzPB8Syv06etwuv20PkBExiOmeQoAFhLhkholSr4pc3unTzpImaz0ZlnqRDNLBtxhIRiMpUVaXowVYFRx\/lOoVXRzs7SnT7LGNqCKskrusGqj8bDqATDQxTOGr0J8w2AkzENKmijIs3q\/1gNfQ77T4hrpvbXLcAmMwXaMpnGmhd+kQzoOzm4wHT16bmY6cQ2QZfkhbMoSiYiZicW0ZNrHVlFeO\/wOvNhzCGBHEBFi43lFJ4571jSkhFvgh0oq9dsZhT\/F\/efokoh4AyHiikY3eV41+8NfmP7FTT9+b4N3OHevbmVvhRAyK+ILOpm5S4zG8LXzY+G6tdFtZUqKDIjCzq6EokiIqouOLb\/A9vwXw+77AmxKo3j08kGpFC7R2vBaWjqvRFGMhWLK4SWgN\/Cp8PpXejkqWQxLa2tSgVtwY6yYeQq19a6mnjY0P0i6IzlXtPuaYRFPAYS875ZY9QlgQwSu82SsjF+oL+7iFtv3THDk4EYgRcZeWj0uFdPidbO2EPOqHtOCosa\/GXiIgWXCOK1n1YDsaWq8KBrdc\/i2gmOJjaYcs0ofQcJEzox37pWl8xa8e6IsDXnzuBegfDYCNRpJcg4n8BDmpDeFvyKN3W\/FnwyjPc5a\/W6w8uJTpueOg9\/\/pdK4YwV+E1xCHnffv5jAIzy7XjCZgKWyMP5y627R3C4HziTBYVOvhLh16da0T6945Mv1dmsirn72KqnDREVBS4sc\/YASjViTuRThJ3295rlD2Bf+dMKc9mX4NY\/9uB2wPI70JW34Ui6PbxB3LOT+VkIuf4fgZFSC+1XmcNpk4qSPoOi4kswiN\/f1ULloVrcaCUs489wsGINQU7zg6Frmrt47xNGn2np9Tfkt\/a1FROO+P77zqgbZwmkOjOOqesbkBzPEKv1Ukj57YykrLZKtDG+VXBzjzrqPbPGu04673DLnqG5+V8z8cN9K\/I\/Y4TG7Pj2ylG7wQYDcwTtj+Yu+z2necC+WINAnIfdz7+1VmBtkrtwTov6+2UtXy0xWSLLweNHjegHUZiF0QzUI19hUTysNPHv0rZzJNPN4pLj+M6XzxBsZhMdPsBtuD2DXWzJp4YsQRYO9ExYb0MLk55x584fywWay1vwOYyaLYuEUqJTxZMOq1CEBCvd8yTT1INdpPE2SpJ4zEfdcI7C5fj\/wGaypSaoiV+K5v+GgU8\/HFPZHn1qFE6MvvD3ARiznbaZaNqcxRkuv8PaoNwBp0VxF92PlltlEbgN6dIjv7XtR09k5Ir8pLx9SS5w1SdelAa4Y3jNaAAO884jCNczAH2+NVM6rElqqCKO9ybsNY4Xz4wzoFn1sZPFCuAGv1FDsmWyw7uSVdoYuqJlsKG5f22ArTx24seqW5tJVCOVIveV0lB+3e97Hhc42C01uHdkImIielBh2KWgmw5gFDwXZgMgGYvMH2doMuiHhDrlMhx9hbg317SoHyo0eWdKihfqjYP+R0Z0HmZz4g3UYbiEh9XqPn2gymqWRzrTxOlPiUaVtyneq8r\/4HAWWx4R7beWWmDxmk+6kYilUyrmcIgjo05MlM2hvZPfFB9\/JeoW3\/P9sqkmAguWOg53fH8rll108OlgmaDxdgZwPytaWajAywMp6BtqpVfSFOQ3sYb529KRs4bKZYJX0xjYE8ZWcNz4NyiWIf744voukKnHGyLdV8ToUMNh9RArrtqw6+A+9pclaPrVcVFs+UOiSizD3WmL2oEU5Q0e48ZlwrDPDfmXVG3A9al7RW1qYJ\/aZ+VDoDuxDizd8PJ34bhY21CAgHiI+LqnscyJihbOhHiKxYr1Zy4U2eXYd+FpaUWHIiBbooMN9k+Vk2QyTxlR+kVY5Hrzc8+Df1xtb0ByvHgQQQ\/bhW\/L1zSWdU\/mrop3akVsxM3MkBKse1mtTtYOus5M07KlcpJNMU6c5yD7PG601quvwjIiaskLtAqy1IMv5vjeW04kZZmREp3AW9aR663wnz84HBG\/VtUMQAGAPJ4QJLi2JNs3Y8zTpKvpNNZJKgWhkZWiB4UrylTOxwFTzOPTXAEEcxCoVc2fFa2H3qgus6+D9Yqedrt6RLdDxhfhDXJeViE176ZvRDk7jXY0SEQmAIEyXvy+GQ3Cu2G4WET1G+IWqlexEHrCSA8rPlCG3g98eKly0\/1zKBbx6YckSKgc4grcKbyzuy3qY+HLHuNxatM4\/tY6n\/zjgyroOAMTkXZc20iynnmOCoJs7UXcOnmSTMllMSgmKU5\/h1V\/XGbAzrFBxqyTqxarRdSo\/TcfQanF6lKlZcfDJ\/7Ew7bestdQDuesfLKtwvkSnk9Wf+VXCBnD\/pv3nT5uZJHUtf0lt0mOxzUZxZsS6LvhdmN8zz5wwP17dSYXl4\/1J09H324MPFKw0ucUxsTpCR9hWAqpL3GiNcc6aR1QK8cokrfYyzNbP+LGZNKacWfmDbwcaq1QdrxTDQhXl13Sgkz6WUn7qi\/OeQafGIis4n7uVeawKJIrFlIZ5Y\/NTpTmJfTrVpV2gKryKL\/+nLuS1lCHouKiP1OiWYmrZCiMQqTX5F5N+Xzfy24Nu6rao7a13i8ijdBRHCxlSXyL\/q3DJ1GdPdEpyYSmo8Ye9pyapgRJg6O8Is96UM4QaOMixt4Q6qmoUcbNc1p9qczBSvjUxgjV\/kHQSHGus\/0vnhiaNpRz0tB\/NjxcbAtwxOh81w8p0sFT9WSvWxEMhlVuc4mCbBNW1y7AkEHTnMXHEaXsKVU5aCJkoqppzC3t4ZNoEKcsl2I+5vv1+aFy1XOTiPy4XOb+y4kdN9\/TCDHv+FxdKtPmdnQon4qGqcGA1pscKGwev\/LD0V0dnNOs+H26z\/2qimNlGiV45P\/9+nS1o6WIjFa9ci\/yVhhkkJjp3E9SkUcGTsE5ueKm5nh1x25O+8dZs2TjcwtxXoBYPABZ8Pa+aruZSBoGboYW5qTgk4vv0oS9KH0E5CnB3u0AM3JmuqU25PPzXPQipsV\/yi2MXIgNjZbNFVkfHa2gmc28fe0zgzuFnUl1RVpS4kccsx29HYzxbHSLr\/fqPFxvOGI8we2e8Y7nRk5yA5jntVax8McOUOL7kMY+FJLUpvmkAoncWq2d3ULtSRNeen6f5mzQYK9s+yYGKJB9MAQOjuL4a9HQPfYbCAcS4zOk0jWt\/bUv1Dd6fzL8JLAg3EV9\/Jhf7tQ+Sl\/1XTMR\/ZftlfJ\/z\/BKYVeJsXWKVeouFIq6vrsTQlVopHzQQEdJ8T5UTC2dNkzRJMTtaZT9mnqHZN\/Y4qBR\/o4zJibR37x7dhp9JOSlNzurYX2p\/KAZTfY0KkcV\/Rk2gMeRFxSpo8dQLaJ6jLUeslPZh\/ydHwvdui3aLCHvWrlx5ymGV43MxKHNZu+6JzntkGLFqbV33IB8Tf2Xv1kx1GOmrAuDdaEQYci\/u2qGjgOQkblga4s9CLAKXtwVNXFqxTZIF+UNHQfIq3O\/L2yCqqyPkB49QhJSeE2CYK+fYrR03p\/G2gq2GlknqzCVJaHVnf1pX6Z3vQdlrHRXW2GY2ZccaHybN4QUWzA8sQUBZw5QDksYSBhqwkEIa8EafS\/j8qIVdp6SI+PxiBtILPNPQQfvw==","iv":"fd05ee2e0d115e7174a1d70aaf2a4bd7","s":"5af7e4d9910a4124"}
Share your thoughts. Click here