Marketing
May 4, 2017
Image source Moda Operandi
By Sarah Jones
NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.
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Dn0AIDcYP2YlA35HXC9v2jIdGPPaVkbvZK777s9Kcf2ccI43lq5\/epXcyrQSD7\/WLC9GPn3RRKz4v3FFC8kvdgf2UGgwT\/5vdV3LccidxMcmL5ATsxAO5ddq08vi74JoC0tYYcd\/QGgDAeS1WCtiEdbCx5tVRaIo2osZjjl2vu6V2F2jhSV9EMPk5F1HLfgcbGZaSt2ugZcD5OgFlwWzL7JwAxS\/UtvW1Ypq7koSGoJMVlafa6pMpatEVl66ir\/BMhzJP7UFs3NKwBaEIOJ4cBIh3f7\/nugG7K0waAQJwywNY51D3mQpcdDYbbZ0TuB\/ZH7ymJM1eFLmrAOYgK\/uGp4yNn6O3eYDXWg8nwcNUSJjJFJzPH8w3sNvhaMn2l\/mLM74GTYNb3mGLCY5NTLBlq8pkdipEPQyFRA7lH0+4trTkU4NzSDRTV+dtV9kzmTyJZmvltJM3wW37CxBq0KZ0Z8oNNuUsxezokhUhDUm6NJt6pBXJCFwZt0TYvLziPJLohSxJ9uCi70qRHcWa+FF8o9Tjlgzs4Gyy89AFWQnIDflaIKqzif9CfoWMPbIEU\/B29l9EbIBs7rE+Vq\/GjwKOvogHipQfF+LwNB97y3vlPlcFnbgJkpbSD3Ba3nNJZhMJom9NQI9mUee\/M0pge6mb\/aiGnMd6rd+kf8vqK9Zo7tVVPWL9MEDwaeDQow9inwTabLjGe333v6v8XPzL1oA3D6tlfSEWy+sVHD7nXYW\/JvGIhvRhaIIotGni0wTn03K+ATlXtoaFlwRw8JjLwVCNV4osMFv+WTLekUUpYl2CsjZk33Fm+aYgfH7lqLCKvOtQOLheLgBzjM\/yosZPXaFND7f6XYLw66RR\/vVwDWOdioFKtQVPHkci5MlFpk\/bh9QO9yu1cIx98tRXma8IjKfFYVWwQOBb8JRS9vi6OpiFHgxkeE5vHJXHWS25nh2eu\/fviwJI\/SiO9wIADwoM7WxMvvztrbMOYrqiR1zx5YLLH3qEO1MxkcvnYpRXf0ba2VhQXED99cWPneOyo0xIPxI9DtpfgYdL50cCVHKIEenFLr+fq+MMvu5Wmxs4RZidQPnVrTc3B09sQ9HsdouQ\/LbML\/czQ6aK\/J73adUcchRN0Okvr9UXSzhlc6MbG8JazhApysmeo51QzVp6wOk7M\/7SoPVIRd924kcRaggfzC2NwWJu0wUdZ4t7G+UdLfp1YJkw82kK4c25g47IH7zP54YvrO0p8s2MzGYJgD+Jh86W22MfVZM8hQCtnGp6wVY42vq7LT\/R6QE5I7GNQ+Mmk1DWy6qqPWZ1iznpAhCcFJkFZaRY2UZok72+onl16h4bniRg90+9vvWr7pmiZf+MfDQ\/GwOOpkNP0ywYGxfB9g1EhC\/sl4LdJGFC15OMqALIcrqZb\/J8dAF1ZiYiOSIZVz2a38g9TxW18lo761Z9hS\/FaOl5aPXoyoSZbkepOfSZlq+c0ZhPVWT2greJ+d9PgGpsjgEKLiaq+y7RhU1YI0dsSdBz49FlyeI9Bq\/hVzWVRuRUxJN2LLw7cOZyd0MJ33ttlS4XgI\/8NURHfUxsX2LTl1VzJa6tw8khhgsZbzvQJ\/6qFANVelb9EydcAQ8BvPduCgeVLGJcHXEGgH3C1Tc\/iUnFicr9Cy9pr+cc6eyT2VqVEU0MWz1avxYc3onqSynivdqbiS0UhDS8rT4jhC0rKlOCHcCMvBEECEGb5pgFdgnNuru\/3yYlX0WzludblXNtC8It2slYbO9o4gD+xjEACkBm+X8VZ7VTEzVBaNN1nRn2MU3qZqOZLx\/JJdJkShscqSCyxZMuV8h4cxrmo5KdyYMcgFzR\/YQveq4oNy3O2bEoXGj87ZXVE58\/9sO3tv1OCukzLrs10y1\/oLHf4qE\/tFg0JHqJ4EC8TjY9wmqHhIu+ISKfXPKb5gXMl\/Ksr3IQQfVlNtIqRHpbqqaY1pu33PboM4x7ElF6DebdlacPq9Edm\/7Jo4qGSOhJQjlRGeIYTOEe4d7yVxUgsDio99h8ceNCctC+61aucfMRfh8MOqeqkh\/0yAHKH9rqGC3KpZPg2AM1W2NSX8DybbTs3qyDGLK0LZdgpErgXcgJIrvx856e9ht24vzDjrNYbiw7eiUnzlpylPfKSyg6GmRD\/i6x5eZQMqsajfszV8VvD3TP8C7bjlGkCdG2Tei60s2HrqMxZDXTCt8pC8BTrheR0IgPgcgUkVgkW6ufyTf4DaL\/kh4mdXI0+G9TXC3gLU4QEZ4addtGL3tf8k1A4aufnVZ5tTYQ8iUFvqXXiiYLRL3VT7TlAGDobkiZRWYohxVQZeuJkpyBa+NKh1jOItFBZF9pGDXHZLiDEydvgIJuZ1wgB+DncioiL9IFEQ9Pbubr66PByzASlj\/f8jFFzOflDkxkGnQ8Tvw9M0aZ25Xs0pm2fIVhyxoj15tkUjCfBklFgM2e4k7eKgRXm0NlRF5DJ2te1VTJF70bUXMOyrmSs3DldneQI9cpEKIqhRf3B5vybXGJJ+PxeudnO4FmCdwBG5H0jX5IxLRbSfEudj6EfeZqEbYn0OMzszvVC6cCSrXYZlHUtthRsKbmSs9wA8jVioRCPxP5j2\/TCtlXfK1QCbsp+mW93eM8AvYYTvBNQPVycQcgkx3NcN3kFV2K9JPZ83UXnSr5EW7sBmd5PrFuAMRw+cTUFOVOh0tqv7ezfBnnZRH2qpDFxWegF97IlOERWPCshJYjs9pev+EgaXY2njOrXJGp6RbrzIXJGsLsjZ3GPua0u\/Imcknq05dLBPi2dVBBjfBdBvYvQciaaHuZxHsyTYpMlkRj7lZunJd\/DkeoCeHg5l92WwOzZP6uacPmcR1j2kSLOEZ7xtaaCgiRR+xu7QSvvEPyJ8QTQuoZNhF7Aoqq+EKblWh6Im9mgNHRU0vJl5+wte5WQslCy7fsZt3cje4KbRnMAb8qZyKbI\/lZ1KNReHgCVXu1R2RdVHpvEft71MU9+H\/Qa8f4WJT4zShpWbx4OXlvNxFm6iPHa5DKEN4TA4va385xpPd98m4nU2ymOc8g2T7\/n4HEv8Sg5vnIwVPt4rerVYbKdyDnPzWTxoK4oi0GrvA\/i5LFher89j0h4lUGGB8Ce8e4i4ZGqk1U5Lu5Mv7FR5LB83vktGH68vRSImJtiC69nvUSKP9XJ00QEuEzV8P6kQ8NV0cFj091qpmHHFn2yB\/GyPUR4ZxGGT+wW8ST6kqvizRSWODtUmEv9qsHlKIzZAqP6M6wt6dD\/\/D4SNPn936xW1UmnkWYTwNic9N9WXl\/dDQL2RJVOaVf0dzXc\/9cVLkdhgKcsrtOxsMUdCqyAGv8tJSoLSERjgEBY41zWjcxFRd4J0O6Dyet6lBHDfUlik\/TdxMs6AdyBszh8Ch45o6ppxf30UZuqMJjK6qRTDumdKMN0pExQEejz3udogc73G2Pocl04alErmug+50X4uQF7AORG7eNk\/dCFiwFJvttdI\/UpfRMx8Z4+AKORjGzWPzuOIAA2aoTM3MFbXVXgPxm0\/QxOHefSoPu1ab9eIwwyGO49MDLa0ldOd3Pe0XtE1gV4IEVovxANtYY3gnJwbD3INtOxqJWl8u07mXywbx2W3uuKN9oL9ZF33wwq\/vkCyzU8TqUcc9PtXHzOfPFkvGSI8qpyit\/4iBFNgoGICGmSi1xSnOFTOSpdO\/5V\/X4AwUQIdjFNWfVg195jigWnDpFpEZzFbh+cvEO2ZseUVdw8WAyKErfLAl3MdZVsXtQ5iQP1huZmd58IlHURSnmKFm0QGKCl4e1PDMtCvm3umr58QEoLRgVFGX\/pLuwyYeI1H7gcC0w7SqnsQ6yNCB4249kLZBEd0tTQwaJgLiDbg5RDZQwwDz5sRtXxsIYtNpKyOj71QbaQdwJuzkAm33A0L5X6FyE7xLBcHuChiEFqoNZ53O5GA4l9yaeeNeh2JY84RvUiuvZ6skBHeDV6oi4mpnBpi2U3JTCGH+u\/\/Up2ClSPBnkZsOEsFyQRck1MpYve6Gajtd6UV0Bd5Lr50dSbVf0wyIrF28glv\/\/ZinbLQuGPgU4MPDHGW39JEdJPC+9+zqEm03N9ASEBSznAWCdLiaSAWWVf9k5V1sBZAUcAe78IOIZnaqodYY07oXoiyBu4ay\/Ko\/\/XFdYAIzeN6FHczaxR1BDLAU5pF8jmcrkvmfB7lWhsCSzj78EIcWCsCG6rphWEJtexya\/LAIq3bgVvNMitNhXnfmAEKUM64NWZ\/v8U+8cU1skzDwjdWjhlHdCgAG9T1ZioDhqlnm7A\/3DD2vZ4Xn+IWQ79+au3Asrm9DmyBHPl8IPogTK9im+Nc7HiKGFrG0ZTZ+quf2BpvfW76tz\/zJW0g6CslcFsbG2DxzBLbmcmH+4YoNxSJB7D7liDu88D\/rkamt0xkf53pq1KQTfJGqtzAuil\/y8woOEJewZyziXtl1RC2v1JmFamqstmwos7bCfwmtY\/hBThxr\/IgG51+KJeR4VmSiVE\/KQX56TQooeYR85nx8tqrkYzH6gWEoRsUt5+DUglbm7oxAqLGldRazuKnc4hyQpvPxwmMr4I4+1qFJsd4yJ4kUC++cL5JADTVCeqxzXAx\/v3Jipf5SuqtdmRWicb3LRmtXl5DV6ZB1l1g7eq2\/TjSkUpIhKV14+IqTDef4pUoTOe7i1Lk0yzbDdAHX\/bbv6QVt\/Xig3abA2l8Xm4rw\/h69DSGjeuNTf3VqFcq4tM1HfyJn+7CMMVS1w4eESJCNNLA18HYNLq1TeWeMDsI5SRnNYwOzn7R7X\/1m\/fKsjAh1L1XgazOlZP9ArrlMewdnO7tBEcLRdXMV02fp7XM\/PcNCFE2jJ3IgRulFyRpF+9x6NBF2VDolMHsKCz8\/M699TGD7QeJ+wxr5zG2XMarBjTGXb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