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Marketing

Consumers don’t buy a brand, they join it: Havas Luxe exec

May 4, 2017

Image source Moda Operandi

 

By Sarah Jones

NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. Louis Vuitton announces Regeneration 2030
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. De Beers supports Desert Diamonds with bridal addition
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Subscribe now: $12 for 12 weeks
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