Marketing
May 4, 2017
Image source Moda Operandi
By Sarah Jones
NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.
{"ct":"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","iv":"09f4195b7ed5bc6c0a9d0c52f8390004","s":"54bf60c305afda36"}
Share your thoughts. Click here