Marketing
May 4, 2017
Image source Moda Operandi
By Sarah Jones
NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.
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