Marketing
May 4, 2017
Image source Moda Operandi
By Sarah Jones
NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.
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ZfN6GhX0yUC9+sSZewvJlPglbCxo1w1Anskbak01dDYQmwP8d8Mwid0s5TgCmDWW2BgN3CN6ndvk43qZvgWqXIwAA35DkEkD5aBj60enokOwZ0447RGL6CBtKRgDHYMufZO53fD8aHdOvKo3PkJi9YmYEs1gyOf\/\/V1jn5LFpz1Pp2qoLzSRwFj7R8tZ\/s3eeyDSc8dvETbZRuE3gX9iHc5a9TAusCpv5JFdSdZyYPuF+uXiynYgiZSMoR+UG6c38omcq35XOjvF2TLg2e7dvGdO6YTTv5xzqaMeXdBtlHdb8vNa5vzFbs23UhkKa8K8abOKAfCgIwRxRblVdFpJJiUZDk1de0tDX81eIPq+Ed5jfFSyyG84\/CR5lr1\/lITFVfdGAQjRN91BA8ttiuAW7gSsuxjh\/J7rSG23n9M4WMij2w3FJAkvX1wLrbP5eUpRjTyhdbEzaJ9B9NyF8\/tzxkEKe+qtbUV99bo0\/kwCqy2C3v+aRxZFg6r+\/UL2+LW8QAyUTeI7bQKV3M9khdL\/\/VYdDPmx\/NBeKhdX+MNpmTfTzIO+t+3Fb6yHVrKCwwPqywkjXGnpZwWY1LHFW4Bo1a\/6Sd7xIrFK1GGi\/AwuzFULU2jx4FZTyrUX9\/sL4U6S6ElZW\/ey97M0AevOyPvZal4C+tG\/SJ8d1dZlF3POxjdBRZWSCsMtufTKr86+Xzi6CI\/r2s4RisnOSxKlUN3OX1N9ka0R8CV\/t66H++7p6f\/qYvVF\/Ngds\/MwxurdQxwa1QsiXUYVEB9YFbfSptWdgKZnRKS4TyBG+DNtanYdaxrQBsOJtr9Qw9fr3fKbNuV8ZXSWRv8O8Ca9MC9H\/rfkAzOTKmp2uvLr5fMrznY9wIhMmf5lGo7gaCtovJ8W+OP1xI0OTMSCoqZLe2vvjP7GVeGz3TC6wVM15SYm1oy7Eq181UZ44tpO4VI16cHsqxsa5D2Bc0LrZwoJaLF\/PCaWpMxQMLHAPVjUddgfA+oBO4\/pFwJ8qhDv91AHoBguzoADU4UNuc\/dp8Ite7iCHKLcLTN\/KbJPUbVhUr48su+ofqOksOJ0KRxL8E9GJW71N23dbnxqNyHYHoSgilB0Df4Bni+o26dU03s\/LBciTrSxmd4NA5r0UppwLoi+TDRnR3KvKLqmQkrGF2b08p\/hMVys6MTjiFM+cHANy1avA+WEgJjmUiCho8tZ3724saTesBq4QYUobyCpPnZC9PSlwiU6Q4BqJ2y5c+5Hp\/dnIPhS6b9eC2GtN7Bqqb9SftQg47JzWV7KqGXBbaF19PxfUDL1X5Ai+RqqV83v95YGr+d\/kG1M8OhNskceB1PHNDsOL6erx\/UR9domp8H7yAjetwMoS8WDza75sCqWYbnBwRumqwlJTPZw1pbNSCFrDe8Bocy+\/Ypm8KNDOaxyne\/PWO5\/oJVcupLqKZLZEDArWvTdRFgHKgR8gj3gVpL4VXQJRh+OZcBlBjiHyLm\/zrlsABfXFLaYcIHA9O2jkZoEcdFppwezOiSvhKRZiW\/nNHqBOCXHSm7juwS47t2359bx9p\/XFLjDNXtNiapkE5cvlZlfF7ApChmUzQf3cSRMZ1j\/s8FddamU\/DB0\/T8q+g92WB5LUMQrR1mv5CM6Gs\/uNjcoYy+qj29tMS7ROrlpj7tw6QKENPSoNVAlFsMq7CtM8iixfrqYMP4VlDdh+wcn23RyiuWfnkGjTDkON4ZMuALLMepDevcQf0BxCtj8wPgQY1U8VXsBQ2u3Dxy3ruMKN8XEJi551Dx1sx1Q0S\/AuBDMC8IJpXGYfwDOH+AuZqLqp2ymKF9dUWJXyeOrcR0Onog\/gt3I7bYQiphYiC0pQfEXoTjszxKefm4nc9kvR\/NULVcv2QGrm+tU+P0hiyPML22H0+52OXmHaNLL2\/erDQoI0Gp6OuczjMQ9CIC1bpfBmGBJBtxnmNMJLJa\/dGkSVN\/iwhaGfRLC6nYr5+MH+HKHpN8ae06Ge8xelopU34n0lZycFuX4rUMcIDfinmcDNJLPU5cTp7RuagzFnoq9gzbgHAppfPnvh7UvoWLXwq0JW3zblX\/8d71IrJkEx5bCl0mzeY0hf2e2gp5epw6gLDBndhtiPdmokhJ9wo+E0Mj6BRU\/ECsBrQgMpcPYR4f2ookwnWCqwEcA1M2RU98jTLtie4ngU4hVm8+BKzHE8IAqKur0GyasKjRgIzKDAOJ1tBScVPlBI7dvKTc8zU8p\/TYg7V6l1QZb+7g7fOs11C8H97eoWmYT3wSXPR0cJ88yD5DP002JIk2OHGt\/RFnm1P9dIbeoWOiLT5az+rC\/1jwEbwA6LR7eGyIr3EA7CY570SpjPeB+PDC2VswRi+Sdai2Krjr4524K8xJ5a53kky4TlfPydhfsMOg2rsxKNiQUMrMlgYD\/1\/zYWU6t1wgHnL3pnBEcfLOYJW61nRaXJ2P+SvTTR5VPjiWp3kKw9MvYJGd0f3AJR60MIdHIHm2T9CPwUK5Pxwke6MFidzex2RhYpeHDvFkkmxI1NuNPezk6XuZzOyEnSWbmpwFJSpE6dNRGqtnr0qu9xDQ5aqaKdTCo6kGiJi6ASSfDhR4ODTuyLjPxjwHpcv77oHSu2OQYx3fIDS6ar6E0R3W33ZqOsWSm8B3nYKUu8ohQbKQXcZ3cqYxME7QZR4sv4H+qnZSufdI3trPUjsMby9kDq8etUWo4HzPeQq8eBfGQrFWwNGNXv1L9Hz74Oqy14QKjXwWNAxGKarvutUZAfeadxx1x6TAfR\/ppTANgHGjuh63wF9h6NOqiejZ8w1rgiVWw+yptEouCVhigefaUMExuLg0dzhgwj4l5sNTgZbOhRVuVwrTlOFObNbdYjPRwzwgksLFyfNp+Q8NXmofVnwfR0EyPfrDtpkXYjNpMufZDY3xTpHn1npLRxT93x0V70940Mfml967AeEfpTd\/27G5vguFf0oLL+lasMyw9DvlfZPNiBUwUPcAz9fSJJe1eg6cLnzpxxYxkkLp+DvUK28KBIMaKUw\/WrgWY2GGr+SGsxHDeMmnMgYJFc86OywUisguXcVWnXLSkKwp1jU\/+ldmKT62TC5676flFhyY40e197I1uIy6sKCO6X8f0bEowcCjotxp0sOA9pSWiwNZBLeRhjIJL2LlM\/2BZXroy+NQ8VhTeOY1Vo8rlPKOy49Bu3Oot\/k26qh6ncsSdX06MmEXTYcddbEhNWUx23GljIrqR1qopc8AhdEYhhS9Fxwgnx4WhX3kRP+QOylbYN2ocMWDr\/6D37aLlH8EBygv5Nj4JHnXfA77ES\/lKEHbM5qqRuJl+aDs2YK9MsyRWFpwCmRoFSE7Hin6y24Ef5IU+4WkGnkehqMFMQAThP1Ynqfa0Bd7QMiDKq3bgGONWnTABDhUnHfKqyF4CX+IFUdRcU\/4ksvED+EX35rFc1nG2JDN5QMGPSlC8bjaspLTGsVkDBNI30Z6Llbt+MZif71Vx5fpIYRGTDPANucNwlecMH+Ms0hPNVhUA7tDgGv7cLEqz4KlsIqhiMLjXdndlr0ZsdfS6RhKNECCF9lKfU\/1z6GDEKnFOnjbqMrWPC6K2orykDqkGuG9goq21FVdTqxxcfBlSz4wR7DWkAqAYCI3+\/wfAbgJhtTPYYRr2GaOKmvl1LGHl2onAGGz0JTgyVczttd0M9fCsot9D6ppdC098qFsqzvzjeKG6q+\/s7m59CkvzSM26B4OSIPDDxDtUJXvhwes0pBHuKw3+D4nz4nvmtsnkxPOGikHWkwqLicxxb0253i1FXyw+Mdt\/H8S7Mm3wEYnCx8sB6aV+AzNZRY7OFoOEB9YI1I4cK7V6YixLlqVBYqqJpkZoSVRCNPBHac2ai+8jAM8Jh8kvIqd4Hs2gRl1htyK2I+wBMiganGPahiM5E+SgS+fQZ3YG71uN2nTEGC4sHP4GFp26m7dggoeHFm0s\/HOyhZNmz2n8ehweAXXC686lCADjR0H9aPCxmUEJHslFiysmL5MV2Dnaox+U5qC1aDXsmwPyEA6mQUTbRgiO0Rlh7+WDDyxaSkvyVlzyBgrA1TI4faK4\/Q40nnMMsKRiIKZbCPeTYh0TrqyqrMuOaqSMalNXm+4yjgfiixm+AppeVTVKc6DGY7JKZIgzqvyoaO32Rjd0DUyp9x+vXxCSonrITzJT56SPukl+3PpkRxs\/ALGVUMI7MjfqhZo9bGZV1uNKK02Y2oaZmKhVIjM70P9O25cbpYRJ61+An+5SJNyXIAc70ofxFLX2+1ql8Fbt4GjFEZatWr9Ef81NRTGYh\/dOnDiwyCHCQXBkjBnGaxP84kXl\/OTSMUgANygwsNH6NfJScm+RPUXctg2t019hu9snS0CLrhvL08P71BZMQ4qogMPcbwZjLW+2rhgaoYPq10PlK148YBzxn1FHkiunWLU6BbdtPqjLSBvRJ5mRbFr2Ix+TuNtftdXvly8FuWx22kvku4wYrHtDBeT1AeKH\/NjkVMilvGmDtz1eUqs1qHdUBXNxMInKCDkMKAY4aWBUkcD+bY+KtASEfC6aVqjIkXLRKKRzd+zlPPU3ncukFj9zfrHQrw7ta7bL39of4jG3bk9Q8Tz6JFvITxogkJSRyEnFZHtwao4+k62qxY66hPqXbAQ6PSUe1w4hV4SzIr9BbPhLaTPqOjPmYJSWlZJb\/YrR52P6JsvuAsp6REq47rqgBlxo8SBpMVQRc1WOWL7MULAT6suMi0NDEpfuk17kWtTijs6sNJg2nD66KC6rhkIYC90\/chwhZkAPzPlI8M3XIyKINdcv6wCvggLiTXpNPakJ9lW2t7tuqrtR+uD7eweG+fIOTGrsUVOn1DuwJh+Qzdabo9rg\/BI3VZ8eQpBk8VtaN7j9zSseJABx9a8jq1xtKQAXtIoER03HetJ0vuFnaRgXlF6Xiaa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