Marketing
May 4, 2017
Image source Moda Operandi
By Sarah Jones
NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.
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Nl9T5fdQsVIsowy9uMHneDGX6LDSDy+nOOOfPeG87\/rpCAguW0aKh9qIqvwEgOPyQ6EOAuDiji3qAy18aUo1K4ZU+ejksRIiICd40t9ruG9rjR9i5BeFSmTWHk7G8YQjwRqDyIkVYdYSQ6l9UkOB5v44MgjothALuEIEKTgr+yO6l31sS\/wxScmXTMNvSSfDPFxjTytwpHhmqJgW7jNudrr2pNCrJudRzRii6CbkAIUxyGGCxl8kH\/DNb76dZQHBQL8c20V47OUn+29qD9bxB7Szc0+oH5rt0\/\/OTaWl+\/h9WoWFR8WqthQO+lTN9g0UXVE+wD3lqD3eVXpsTLPR2ga4UkdK7na4fylnsW6+VLt8r+A86PCPXiLdSMpHpp7\/TDTCZNVNTc9tsjWOHmb7w2BV81VsN0nuy+q7Soj6xA2fHTGEVxuVu94g5uk5iiOK1alAMhyLrLLvxvH9r1JGQ5ASeYW56Qbi27BMvHbaRnCJDltwqsCfv0SDMg37\/L5ISTIx5tG\/obxWrEALaJV0PELk90u5rhwwvA9Z99NR5fk0YiV1Fr0tjEB7fy7u7ADt\/xQD443UP1JABjlexAl9Yeyf+dGw6VjIPSkSzBU0XJh7gMpjo2iO3XRxc6Hm+2qWruMT9CWsIRqpFgbRwRgDSOec8NZoJgL4m266LTOJ20jK6UOcQTJ+9xxOlikDMdKidQoPE2sFiKrcjatNOko4Li7hA1b4zpJm7dN\/20dKZjDSER8i\/Ttb4St43n4OiSJT1GCUKzTdpweqttaLD3nUsu0OuCCya4iLbAyxxBHoQ01W0QiEUGMAUIhSXiKxo+VsjWbVugpAz1V2chbhtTFspC1KUTG1H6GpZ6T429YEsi4LEKI9PGq3ISyOR9r78kf+km84cSrUw0F538kSd+ye6LjsVSWqapahrkQKkYW3Maf8nTQSVELP2ljvBxs1NCEqfAzqXW5FXs\/5ed3B9Bs+xicVqaW9Areyt4lY\/V+C75AejJeRIwl4RC4Bnn7E3vLJBKiVWoxPMFNmAxRQg0ns6bIIC8gkga3ASutMp5UNS3W53wLRIqY7egFujRO5vCgTIESJxsQo88dFb6t3YzKNP3YkWZxaOqsp+9kkQgPdezqW\/fvgXGAH2XHt9rdbtA3aXK4wgAa9q6U2gx67qkSkpBi4t0\/RjZKp1p+3LKlSEBbVpUp+ZExQlQQNP3s4Mv8k\/q4JQs\/5zAy9L3Kc40MhkiSeS07hiQm6qOCT4\/ZzIIRHGflPzyzWE9zma\/sH+lnrYNquahLx8uZc0AH4tI11EXt0+XBewCsxyGextDpUKgqwdGfy7KebdatFGJdoJbA09friBH01bVaoMQwbXuqWK9Kca2o\/9nu\/q5CstL78x0qfRqDrkeWHr3lnq4Xik4763hagP9idWt3VJ2Siwd42fJyA7yPxoXqmk5IR4dMGcjklx\/huYdhxfNJR5Ile0EsoQwwMNQWj7Jx5B7UGdQJ\/5\/4aEc4qsq25bug31Uo7jOZcp15+vTsYq1LiR\/CTUQ+DXubAn9Nvg904MJ1vzA7EavQ361bj7odvH6yHUrpryN3LRKD4YrfigriX0jnr6qUuK+3PWFrWuYc6uUTkLWHfp31pPAZr0dJ42kMwvqIk5Szo8IY4Nam0\/xjEDNDMDbcjD61rVfSfCPJq8SceuqswXkKv8QVNz+XsjmJ0LcHykHfzwf5HTKxPILnaL4Mfd3cIUSNlardXfzdukgjpDahySMcySjNZF+I219xFvcbaH3cOg3dHHfK57IPjxw3NWJvdJBokWHHaY\/9K8ehBDOhGiGiZREUldXvMLFzHACGajvXsre\/OojHeYNERPXrsDrZSJP+9t8w4u0HHgk\/UnOoLQCnQVhiS\/IQKQ2MT5wJFzvX2gkTyS+6Kjgm6RDPBiqJdJ8qD\/5\/eEuHPfPXyrRGK7l3pt\/zOBVZ6NEuYTysStzEBoQnQ\/n\/cst2bSZNioSfx3Lfn93PittnHUypUuk\/hsC4qCWk4EejIL7XLhOg2YOJlMvVp52ylvSVTq5ZM4zqaxRnQepBUDAgbzRupllqa53fgqztIEhr7wdcslLQTUVwzSE2hp8hExcbE4AO3l38xKHh58xyZwnlNWv9K4uKkcGjXZpvjcD7qBkcbLvtpvOrbMpR2qaRN73lODflydinPQwCrer8XcrSfVJWY1rApBSNreGTn1IsKwieyPaD56NA4+Rfm\/MlCeqQkAnERZA\/wHicjLMLtaOL8XYmZhs9BSiTFvFvAQTg5mYsvYwVkN\/fYD7vcgErkcm8UYkkKaNeoKXIvKId3vjRW8j8hfyNOrGpMe\/0rZ+skiHCzyuVwNk3BqaU1xrWMobWKQNQ2POamFLPYBmz5f+fr6miFZvcN0hGkAbWPXuofHNGftr7emvwhVNJohb0gukFpdZPVxZyvns0C2jisdEcagtVXbzrEMTjvuge2JfXZ90b2CHqOmyxJfd7hFcMCv965o0XGsJrxoV6m8kgYDymTyNWjWyqsPpLlv\/cmzpjiCwW7s\/Si84Hw3MdT\/g7UF8761c8qpJ+4Tkoh7zgYgTqXG5vDD3cXOZyJJw+Cbm2od5mFpcjasYcHbCgst5bbTz6ush1\/XTqMUgNGQqa9eufzhRckmx946pWb7qrsiLRXhjcZWErXXgmJQU4v\/mwlFJQYQwVCaP\/1FlRajgOiR7S3E\/yN3MyH75KAOwXeZREs7OrMtghG20AA4EuI8GYvWtBunoDb3IznqTAwwlKqkyj6YFyWF\/kI4J3mE41m6yM5U+9\/yRtv8uUBMrohqWNBgkvDm+lzvmJdDZMlR04vFc7zHxmel7jXjjONNxIIDiiYfa8QhaTUFg\/WxjMYByAQGTEhHSS0DgIG0ZMxRjXSSRLd29xqv5AFmz5szx4tLQug4XDZ6+N\/nMNoYC4PpF0BY2uMqc\/aPf7BNSSR3PorGIHAN7jUnICyf1FuU57idHkAme2C92EG40rnGg5UWeFDipiXcJ7GKCENQtWZ8NAxMWacCmsNTcxX0MBbX9mtsI\/L0Jl6EI3k3B14Ke32M5QFxMynlZXSxrW+uNjr3Z6nfHNjuLR\/+Iau+UskU2wyJoYsQwuEiaGgTVLOXReX6lSS6wUaVVlcXomkQOoiTwERO44CivDwHySnYRDNF2XS0OqsFFUbC4VbxFbYofZMVLvUIuG1mD+XBhSmOPqQDxFymyc\/q\/WlV56spomZCk\/Rywpp6gMH939tKX7P\/Vqg998dQszHdjPkFxln+pf8SwqwpCRzh4TEkm2mQ6m0\/br92\/mkBX2vCPEIZYkWpurBEGfoT5tuLX7rNAn96AuQJCnLg\/s0n8l1BSOExxKMovDgDEMXA2JDJyxyBzVdEEsK0eTPjhRT4HgpwxEMrEo9\/6nfmnnSOM0Y6KANhEylsAAYwDBfBb1RuHcaQGJ6L\/fXvHSWSw9g\/kBAABppVJEkwioBKZz\/EQ2YzZ0qW+vxufZ1nWSm78Veov6asKIqgRv8WYrabHtxANDfPbl4GBJ1gOwVt3VuYAzQGAZvECcnbDBXFGiac98Su1WFRj1Vey09Cdzf37jdTSakmqhYZKidEWuAECS2kB0dkjyels1UjdRgGEf6dpGXmgSq3YJuFX7\/AfUiqUsmopUEJnrkeKNQet595EJaCBx1oU9RqgUm1jMZaO7W0nC98X4ZOVqZXHeIfShyg89EEDnZR+xZwcgVMyHQAzQvRoj4Fi4+U4XgDIurpzBWHcbfy1EMe7Pm0GzrcfDa3NzyL7s4mZZYRDPH1BPYGoFq7CvTJ73juYRf5sV839UJKNwRTWbe83fzFOxmWXftmVXtJJ\/jZL5VyJKJ0L6OMpHqb6Y2XYTgmU0jTGZ7pawZB2nuo\/ip9wnQsv+6go+EYhxQp4C1y2E\/9LMwjVmP49kKqk\/ClPqohze9tiV1HA8SIxQrZatWaNl2pgK5JqwKaL0PwnVPgy4xSvDCQO2lVnIm4MwxNxNvWHw9yDPcPJyJ8Wg+Z\/QLIrHaTQoRtQENLH1\/akbp7FH7PZBPO1D7mV0CO4lzcOchNe8yvJDr+G3d27o9LridDZGxjgOGEzPNpYygEPYdxH3Sd+9Ukrgmj4Xg1AQiBz9kRiyh2UwhshyIUm3YMMUpFRxiFXZKRejIDYH+xXZDv8JE6lKfRdwdqUINEFkQHq164cgco8QJ\/SOP0350JWBmoOCOvPFavU+SUU0+QbftJAqb3RMLwVba5fRhhunczMFDdhR2bvoooEp7NpmvXu4h0v1Eyvfy5O1EbAV8g6v3bYovxWhL\/jep44939fcw1tnrFeb6HEl0lkODuH3miOEfoqQ+4nb+DwfVXhvYF0zu0weYCwAh\/2gS4tokAfxi3JtKwxeCSvIn5OfUxw0VDM6j6csLBKqWoCxjXjtJB7kUiQ6a1Uj5sxgp41ixo7od4UO5LN5bEQrUK\/eo2GtV+IO6t6RMu+ZsqgfoO81n\/h8Zh55N7jW3y\/rLZmuX77G\/P3LD1V3oJRpXmzA06LMEMoE+tNoCvuIrwH6wWBThcBjAPlQ6D998rXo6aZizz1kUZrWFtyU1UIlkUgzfY\/wqyEjDTR7BzsGoXHQ+okBtuANRCP49qlyDSAEguWIGNM4ZLdrmWAgn0jaWom4FwFfxblI96DzYh84ft9EdFym9sfuq71C\/MwZ08TPb060s0CpgGHY+kw8LiPj9GkqwzEWH2LbTgF+Lj9UGMwARH0Vi6\/vAzx9OxwouOBJvGCqeKNMCwdcKwVdV0T9Ytz1KhHSx\/P26xwYM3oQl+wYYCD\/yGv+gBUGv5utv2\/DfHxPFL2mYsRcUvjIP+qwm+u54YTe6zR4lHtpV8CzzDAXc8WoEPx2dWj8hFmB9guBKPS33El\/azgEdCgPvxrOYk9OHmTk2+65MqsWH\/ogB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