Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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012eibXxHuFWQ0FcKTZ4UBHUhDX\/ayK1KwDMW+BO5iLYiKALjg+MXyayxUNdQFGbCm6sQMSGGgWvNXHN1fI\/coGGvGp4PcpE0J8AoOajvwVsRCUfz5dFDZHlRlJiObJklsPDpE2YIi7VuQ9+fQWRtXViOKsfctW9fwRFMhsBAZ7hZq9jGcfjovbGqWXM0E5LgWXsy6Vlhy8eDqxcJ84k1WeNRxv7pe+6BWL17Pn8NQ\/Rr6qbGDvXJVG+AvDnCiH02vCCHOja+TaWMns0TSpMM6s0mD7p4Y9W4j7m98wCSHJSdreBhXoNPVZqrijucupbVc1EbCTFz0Uf4HxeCEqGtlhcfmP6mM7LWdnP5seTHz84dvTd3FxylyOVVanxl7VhmKPkr0ZDqmavos8epyhL2PlKd65DlGoo+AIwqcvO53VlETjFUktnl\/MNZMuW1GsWQXpYZDn9D4rm3Fa6HUeH5m1cYm9+WPfJfFmioef5G4mL2s8sN\/CiVswZOzBxSm4bak46dH5oXBsc4OKx7ViZ0J+iS4dVTzYwC7DvZqvS0Jp0d6Zm7TXYHyix4IB7ioENG1GYu9Qt\/vJ3VuDoZfSuZUV8w3dQAjTSGp4zjmsx1D2sgmMHvWnRt7KPvnB3jaS69eRZhzEXeawovobTS+AHm5bi0Zh0CJmmOYXRcuckaCkanMuwVHDy0wVaAKHf0OrFEUAv1JiLg0Ju56ssJpCEO1IMy30E8wspfPjiU2+tSSEEtzoww+WBvLQ1kVoj+DRCwx\/ccCSG\/lXptjaDiHB2mLmFyg7C4cF0heRTWZiMHuqdMlP6BsoDWKfKkHawi\/xbPqh3zOFDytCHpnn5kYvxaOuNV82DQuQ7BQl9+25EZ05GS1+iodn2g2X0xndut6PQczEvHHBFv7v8DfqHpLIbXpXRMDBt3HBm8nBXzhC5o9eYQOuVHbumSase0x11TnvCXegBVJoB8S5QzQuFckEQi9DlxK1nQO9uVaMw2CcqeYC9DFoktrAqwABgiYVLeZj3b\/JYHq9JJq6mcE4clkHJauqR2SffNmMAXd2ZquZnhJzGqRZNXSAdpIp9LoLhsvvB46VpTPU1dTE5tW0MBxWAZbQ47ZboZS+2o+zxWjEfHmIFogAXCDNfKk89KkA3oqsy1QWcXQG56hRrw1D6LOkfq1pGBr83iB1Dz0q4YP9z37oCKjXYvRK3kASjpY8dPEgCUYfsI99mKatq5Q3+ERn+gCMdQ0L65E9ysOYpInngsEFrVwcOpV85iRqLTt4RtR7wkLb5TgamcXWqllQoMrM6H9z27vVyovNpdDQM3n\/oV\/hFz4ypmPAVQHo5dbaherAQfnuYaycDk6qgQmNTI5diFMz7wI2tcMZg6NqByrNHdfktT8A3IKwrNIdPLKUCqlBLfwphKUUQd0cQbc92\/ajdCHYQtws056QH7tYYTto1pJ8kXzDLLsCMfuPCduRxvNDjE3Dw7eR\/Kwo187On91Rb0YtqshyhnKYXykiwkqV4VA220YMmu+OS36sWel9EaaFeS12DMlHM\/8iUAodKLywvCtohFOtpNruJVLQuiCTQ4ulzFPAgtA2pIEYkHXCeKtONC6fbqwTdBeGoikidJECR5J5o0449t3LMW7UI\/XXj3NkwJZwvCNd5jq2Uyhl6F\/W8W++KXdJnLJgu2rdIwUqegZJbJXazlmtAUiu4Pu5KDJOhQe3cJyvlqpqjWhsUCN1Y+fVqAR9PavLzrlF0aM\/Dn+mp\/0HCpMFfD2NjMGTXzgNSxachmr0scjXgRTiu3+MW+NcP+f8ocGBEyABvLAXD2++0lb0YUBCg8OsemDX3xh\/3a0YWPn9G1lb4+M7I+qeWLPyrnyzru4Zf6Ux387ii4xvDU1w0IkErH06vbcbrblWd0LHSW8aZMxDLlbEmJcSaNmR8c\/gShiGr3jL8OWK+VUOjuvSffqjcUlxjCw4Pt7X7a3b1YdhkjXXxp3DkoEFTRAheSKohtBUUQxzdSnOnMtxLvdy3N02ZQe9GyrVZOxIlW39DShDMU+vbLgtsNrWYZpaxnbm+nQH+8xt\/bOZEmIbtrbnGlA+4zXoadBY50pfNVR5pQigS9slGXOcnjJLly8\/8y3lLRaIxT5bJMNtuvcoQzmDWO7LSzY6mDkH0xty7Q7vGkwjFFrScDeui2teb0WzweR1wcoNjQcPTTxJObSLiEu9vzmYVT0L9C\/mCcTd0mBnLpjyJjflvbhE1PJ8t6j4w8Hb1DQn0kIiKBpGXg1hmCRBRfrrseIdb0HilqcQVIGoWjcMEoTt2qrvzQ2r2exCiE7odS6taUtsMgR9jPti+KBh7Zpy23sbN2HNoPlecbcDbnx3TBNTuZN\/Qve4i4\/g\/FLXEYWCU8Z6Q8YlKZoYAv+8r8rMmbzfBeSugt5KzD4O7Cac4RTK3AKUx7dmGLENhewQgvjDq99zWEAzM8E0xnZwH6dmpvNwCAbJuJmS50IoRPgEMEdO6geauVNib43VQY7nE6n6xDMZG7aj2yazco5coldk3YcG1RVbrdkbXM8vDyi\/YDtzOxR6fbf4P2jkSM53eJI99ALWq8vv8oSZB637gTknJg9vxzBJLRWr1FR6lFu4l7LEEWqGHsmzka6hqLjhR7OLnao8S8\/IW+B0bi1jIHGb82RgpG0jtQlcr8NuuliA4rnAG9R8k8gBuWGJOddgreptc3OPlKaiGdDoXj+UXMVKJhZAinWbIhJdkeusSfA2pkXeI2148pAVlvaKkKRn8YpItSuezbt1eOL5nskbvjFM53rJYY5kQcERzCcKax9yQSEnQoLYgbzD59LCOcvW6\/3LFHg0WGzvs+gdpo3OpEJ+HHksQ4qP5zWQRMmcWrYnjkuXpi8QUljv3mp+Gffhn0ghxIK2FouQ5N6DPaapvd91qnFwlAGDs7HMV0kjX1HNEv8yTjt9u16p78datgvpe5LIjhkjwfNH1cAwCdFGiQDPjUWSzcC7Kj462giLl98KvYfujCzocSQpS+L\/n8IkxAldllCn5XcUXEb7Mqb3Jy2nVaGFGk5MG1dtgpOYsqA2nTZUbMdaWV6Is0oszCS2vU6aKTJUENCxofJhz4KXJPDbZrD8fNCNVfvYCcAi5bupturWPT46Bfc9FRJjopx+Gkx5JRX697myOnupyTbyupLyESnSMdJN7Qgj4tPvzLPDc5XLRvOTjxpacf2AIJYRiJwjyQYYx5lrUKyQQtYcaXJPYQ0DTt9keA6Ooj0OqJ93VxOp2YwCtTpb6AGKa75fPRjwKlP7CvIn0G5oJQDStHtWt1lj9b2UJ253yctBXYToL5wrs7rK+DxosV2cTo3vfvl0inTExc5nA7v77NRS8lgd4zEMcFHf\/LTJzKpI\/5Y8t74z816hq0gYvjtp3h14\/BYqk02YrQ7RtYepGuIozjcwVUytDIaDyWM3Wpdbj2pqBvsE2hxgm+dwWfxxdXZNibqc9zo5JJrMBBkUwOVKvulk0htjC0q9Gu7nwIVWTxL3wzw5mTO4TP7m9Vk9ruxvaDE+TjGJwNiVDj83U17PcXSAnrU6IOhy7LmNjkg8N5Btrz\/ZIqYXqN\/R86B9sHS84ZX0+s5aq1uDu9Nr7xXOWRbQx8PHgH9kwX\/+a3WJ5ET\/wjypng3mn5o7sO+8UX6Y6JKj\/vFnNt+b9WnLyiiIIQODPiXGUPhyWtfm\/IU+QnhD3MJ9n0Urx2\/B4YWp+O6X9ILt\/z46X6bBhci4PlMFWNb\/SkqV57M3HM9kzdB2n0k30FNH0bRq81iBL7UcWdL+B9kOAU8uS2tTv5ahKZlItHMrzlVjN+\/tp1aDUA1hf2RvnI4ipRf1bvAyHbIe1V7OX2AwU78PZoL3U0\/mdO1sWumTweT8R+KqmdZu0vUfyA\/okj\/fUkBFdcH9btOFpxPOkNZu86pBTPfZKRAuepVpMcAD2hIqjsO1YG5HLSq7RBfQjwWfR2zvf78s\/L4DwmY\/9eRWZ17uS0it\/J0I\/WFwy7zmsEcq9qrHenrpNjAxiklzEcZd6SF0DrpYT5Et827C48VCUQTSSpDsTYKi11BxEr7l0Wo3nF\/9qLxyadTjYAkXNlc02XUxCCjnHcXBXRt0EmmQeVzpmzW15pewToao9CS6vfXcDGSV8iT9E+b81doAkYFY\/xxzT\/YzDO6djg4xWLlok81b2iQxNNbqZ+4qMy9tXLoxn5GTls9cyY7\/IjOg+T8\/nbtKWcCGkHdzfCUbLhQeb3lqFBNsyFtFrLiV+skZbE7U94rNeRGslbobPyYGyKEK1mvLbBqf5kYc8tvv3KANRQoCxiTKJoBhVT9qDe+D1C4BzL7VqZ6m0P0voiN6ebH3VCOV8Gmkz\/ToANQcW04AjYcBMXKeJUjnENqTMB2Jbd0sjgAlBJSjqQrqdBch6sJAL+LmIyptotGFgSICmXpzApAV2X6cmx\/7nOgLiiZLnrsW+Pu3Ux2e6wfTlkb6ScLPBailQbQu4w0alwIpKw09Fy0XW4sdTABfgWC5S3Omip8GkNAKZC+L+mBuIRboHu9YKKPz8QnANw4S2gkc1dMhPKPOYNbBMb9NZ3BVvvX7KzsWyo3JMpyOIdzJdBbj32+a6e36RiUx9r9sLAz+Aoq9Bz1NYokKslffl6SdD\/WZmWCp8oz3yro6t8bvsA6lKuxm0HLG8IIAjYsVs9+b5v6Vs4PmMhoowOW8uzqkijwfJ2ATPe\/DSwVsNJ0Q3eCmw1k2xinurqnojne8ZKGuBA9\/Jyb7eB2hkAnRYGUln2UcW2T46WSOU4Ym0FH2UMOwX7kWZTsMGKAv8oLkBpl62KV0Uoz9D1WA\/I7vQHBxnrlRrltPaFQYIghLoCSTbu0XahBNQnh5ZmmlzcH3vAJHFTEXzeCUE5FshMRW0a1\/\/0m7+YiB+LKaFnemGPpii7jTR11ZSxIqO8Nt3zvgWZ+vrCvpoD05xsh28dmxJRo7jUEOkyLOLOLe+UFU5cV0YMC2b2oE8O+pQRaNv++C3fsdxKIXeQRh2WWn+XxItsYcp7DcesyqLQXvjiBwxoaVZI9jfRBfl\/m+ctKSIcl5AsB6HTDKiEEKn5krRlPPHUgEYDEceMLB29c6x7s+6bJ8PLebqgRvTJPAyFxdmnJbT\/+","iv":"8ce0049c567f3e86ae650163d1094bd7","s":"77e0cee99a4b631e"}
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