Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
{"ct":"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","iv":"61b789779b50c383602e2716e9a36875","s":"a9295fdf4bf19b82"}
Share your thoughts. Click here