Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"b1550bfa496531762868c5bf26a4bb4e","s":"0f652764bc11212c"}
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