Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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