Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"e104f7d0ab251331dfaa7b388e553193","s":"c6953151f56d7938"}
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