Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"d1617f9bebe30ab662ced66a37869d7b","s":"b85408e7f2039491"}
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