Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"351aff4775514498ea634dde67616c58","s":"bc0e2b7a0f748860"}
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