Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
{"ct":"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","iv":"2cd67df51dcc4270c9e7b5bb038d8da4","s":"6c0de3841f74afeb"}
Share your thoughts. Click here