Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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