Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
{"ct":"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","iv":"b8151c888f5770165ddcafcea3b15d59","s":"5bbbe5bc25fb216f"}
Share your thoughts. Click here