Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"2ed60c5e79fd4437c9ff1d80937847e6","s":"fbb7ff3043c67d54"}
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