Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"377fe3ca1e58bd8b27e955f19e601dfa","s":"da7bab8014faf134"}
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