Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"056ed160d6949c58ff34cbcd6190c556","s":"dc41e3d763341698"}
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