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Research

Successful brands of 2020 must marry strong purpose with consumer needs, preferences and desires

August 14, 2020

Activities that consumers are prioritizing this year. Image credit: Brandwatch Activities that consumers are prioritizing this year. Image credit: Brandwatch

 

By Dianna Dilworth

Since the pandemic hit, consumers are prioritizing the wellbeing of family and friends, health, social connections and financial security, and brands that are looking to connect should be focused on purpose.

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  1. As the crypto market declines, future remains uncertain
  2. Brands must prepare for a beauty renaissance: report
  3. Virtual lines can help brands, retailers limit shoppers’ frustrations
  4. Day’s wrap: Dolce & Gabbana, Saks, Bulgari, Bloomingdale’s and Rolls-Royce
  5. Dolce & Gabbana returns with another summery Saks exclusive
  6. Bulgari reveals next destination for hospitality portfolio
  7. Rolls-Royce announces new director of global communications
  8. Dolce & Gabbana, Saks, Bulgari, Bloomingdale’s and Rolls-Royce
  9. Free webinar: 5 trends in the luxury goods industry
  10. Happy Fourth of July!
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