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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 27, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dior dives into French Riviera with escapist fragrance
  4. Dolce & Gabbana debuts Devotion fragrance film
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Dior, Rizzoli to release book on Lady Art project
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Brioni launches anniversary capsule at Bergdorf Goodman
  9. Hermès showcases the surreal for spring campaign
  10. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
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