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Sep. 16, 2019
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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 27, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury hotels can leverage social clout to attract young affluents
  2. Gucci commits to carbon neutrality across supply chain
  3. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  4. Dolce & Gabbana shares contemporary image of a king among men
  5. McLaren moves North American head office amid market growth
  6. Lanvin extends New York presence downtown with SoHo store
  7. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  8. BMW merges with consumer lifestyles for new 3 Series film
  9. Amazon's latest smart speaker presents engagement, commerce opportunities for brands
  10. Call for speakers and sponsors: China Outlook 2020 conference Nov. 6 New York
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