Luxury Daily
World’s leading luxury business publication
Aug. 3, 2020
  1. Luxury brands must think like gladiators to woo China’s youngest consumers
  2. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  3. Is ecommerce really the answer for luxury watches in China?
  4. Lord & Taylor, Dior, prime real estate, supply chain, fashion ad spend and Chinese sneakers
  5. US department store chain Lord & Taylor and its Le Tote parent file for Chapter 11 bankruptcy
  6. Will virtual livestreamers replace humans in China?
  7. What are Hong Kong’s hurdles and opportunities for luxury brands?
  8. Dior joins UNESCO educational response to COVID-19
  9. Moncler Genius adds luxury e-bikes to its lineup
  10. Day’s wrap: Dior, prime real estate, supply chain, fashion ad spend and Chinese sneakers
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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 27, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

To read the entire article, please subscribe or
 
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  1. Luxury brands must think like gladiators to woo China’s youngest consumers
  2. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  3. Is ecommerce really the answer for luxury watches in China?
  4. Lord & Taylor, Dior, prime real estate, supply chain, fashion ad spend and Chinese sneakers
  5. US department store chain Lord & Taylor and its Le Tote parent file for Chapter 11 bankruptcy
  6. Will virtual livestreamers replace humans in China?
  7. What are Hong Kong’s hurdles and opportunities for luxury brands?
  8. Dior joins UNESCO educational response to COVID-19
  9. Moncler Genius adds luxury e-bikes to its lineup
  10. Day’s wrap: Dior, prime real estate, supply chain, fashion ad spend and Chinese sneakers
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