Luxury Daily
World’s leading luxury business publication
Oct. 24, 2020
  1. Fendi embarks on campaign to celebrate artisans
  2. Tiffany shares its diamonds’ journeys in short film
  3. Day’s wrap: Roberto Cavalli, Tiffany & Co., Car Shoes, Artsy and luxury real estate webinar
  4. Coty adds luxury insiders to leadership team
  5. Robert Cavalli names Fausto Puglisi as creative consultant
  6. Dior casts mysterious light on perfume in fall campaign
  7. Prada’s Car Shoes debuts on Luxury Stores
  8. Guerlain exudes timeless femininity in reimagined fragrance campaign
  9. Rolls-Royce announces Dream Commission finalists
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 27, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Fendi embarks on campaign to celebrate artisans
  2. Tiffany shares its diamonds’ journeys in short film
  3. Day’s wrap: Roberto Cavalli, Tiffany & Co., Car Shoes, Artsy and luxury real estate webinar
  4. Coty adds luxury insiders to leadership team
  5. Robert Cavalli names Fausto Puglisi as creative consultant
  6. Dior casts mysterious light on perfume in fall campaign
  7. Prada’s Car Shoes debuts on Luxury Stores
  8. Guerlain exudes timeless femininity in reimagined fragrance campaign
  9. Rolls-Royce announces Dream Commission finalists
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Augmented reality in luxury – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report
Content marketing in luxury – Luxury Memo special report



RECENT ARTICLES
Day’s wrap: Roberto Cavalli, Tiffany & Co., Car Shoes, Artsy and luxury real estate webinar
Register for free webinar Oct. 30 on ever-changing luxury landscape
Prada’s Car Shoes debuts on Luxury Stores

Robert Cavalli names Fausto Puglisi as creative consultant
Artsy streamlines galleries’ processes with new partnership
Future of fashion rests on brands’ ability to authentically connect