Luxury Daily
World’s leading luxury business publication
March 20, 2023
  1. China to take largest global tourism market title by 2032: Accor, McKinsey
  2. Guerlain transports fans to Calabria as limited-edition fragrances front latest campaign
  3. Hermès is betting on beauty expansion
  4. 60pc of consumers cite clarity on natural, lab-grown diamond differences after in-store visit: report
  5. Lamborghini, Stella McCartney, Zegna, GDP and China
  6. Frequent flyers, international buyers expressing interest in investing stateside: Coldwell Banker
  7. Louis Vuitton launches into next era of high watchmaking
  8. 'Valentino Unboxing' upends retail model with 'phygital' activation
  9. Stella McCartney debuts world-first garment made from innovative reflective material
  10. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 27, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. China to take largest global tourism market title by 2032: Accor, McKinsey
  2. Guerlain transports fans to Calabria as limited-edition fragrances front latest campaign
  3. Hermès is betting on beauty expansion
  4. 60pc of consumers cite clarity on natural, lab-grown diamond differences after in-store visit: report
  5. Lamborghini, Stella McCartney, Zegna, GDP and China
  6. Frequent flyers, international buyers expressing interest in investing stateside: Coldwell Banker
  7. Louis Vuitton launches into next era of high watchmaking
  8. 'Valentino Unboxing' upends retail model with 'phygital' activation
  9. Stella McCartney debuts world-first garment made from innovative reflective material
  10. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Day’s wrap: Loro Piana, Emirates, Jaguar Land Rover and Redfin
Redfin expands Premier service nationwide
Loro Piana folds traceability feature into latest collection

Jaguar Land Rover celebrates 75 years with help from LEGO
China to take largest global tourism market title by 2032: Accor, McKinsey
Guerlain transports fans to Calabria as limited-edition fragrances front latest campaign