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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 27, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Louis XIII steps toward pinnacle of exclusivity with ultra-rare decanter
  2. Introducing Luxury Women to Watch 2022
  3. Natural Diamond Council debuts emerging designer collections for sale
  4. Valentino CEO Jacopo Venturini on redefining luxury in a changing China
  5. Effective UGC will differentiate retailers from competitors
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Facebook, Moët Hennessy, Audi and Fifth Avenue Association
  8. COVID-19 eased techlash, data privacy still an issue: AMA
  9. Gucci is 2020 Luxury Marketer of the Year
  10. Hermès, Chanel most valuable in resale handbag market
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