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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 27, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Leveraging influencers across multiple platforms key to digital brand marketing
  2. Pandemic spurs ‘mini-urbanization’ in bedroom communities
  3. Burberry transforms customer experiences through digital innovation
  4. Ecommerce growth underscores need for frictionless retail
  5. New private aviation clients will continue flying in luxury post-pandemic: survey
  6. Understanding the power of luxury’s iconic products
  7. The boss belongs on the shop floor: Lessons for luxury from Elon Musk
  8. Valentino introduces branded version of card game
  9. Small designers in spotlight on Inauguration Day
  10. What luxury brands can learn from H&M, IKEA about sustainability
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