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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 27, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. IWC Schaffhausen celebrates Mercedes-AMG collaboration with new watch
  2. Off the Cuff: A Q&A with Assouline's Alex Assouline
  3. Top luxury campaigns of 2024: Miu Miu, Summer Reads
  4. The Peninsula announces art partnership with The Victoria and Albert Museum
  5. Richemont closes 2024 with 10pc revenue boost
  6. Top luxury campaigns of 2024: Christofle, The Match of Good Manners
  7. Luxury Unfiltered: Why ultra-wealthy clients break up with luxury brands
  8. Christie's names next CEO
  9. Loro Piana explores Rio de Janeiro in spring/summer 2025 campaign
  10. Bugatti Home introduces new collection in Paris
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