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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 1, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Dior dives into French Riviera with escapist fragrance
  6. Veuve Clicquot debuts après-ski activations
  7. Brioni launches anniversary capsule at Bergdorf Goodman
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Hermès showcases the surreal for spring campaign
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