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Nov. 29, 2021
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Blog

Top 5 brand moments from last week

July 1, 2019

Prada Re-Nylon Project Actress Bonnie Wright appears in the new Prada Re-Nylon video series. Image credit: Prada

 

By Staff reports

Luxury brands got inventive this week by embracing technology, including augmented reality and alternative materials, as a way to expand their storytelling.

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  1. Consumers find new value in luxury travel: American Express
  2. Louis Vuitton designer Virgil Abloh dies of cancer
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Georg Jensen birthday campaign plays up brand's heritage
  5. Mikimoto positions pearls as everyday accessory in new ad effort
  6. Mercedes channels Santa Claus’ good list in multichannel holiday push
  7. Loyalty is largest obstacle for online luxury beauty retailers: report
  8. Carolina Herrera seeks rebellious men with powerful fragrance ad
  9. Gucci offers consumers stylish avatars in gaming collaboration
  10. Montblanc “raises the stakes” with historical series
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