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Oct. 14, 2019
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Top 5 brand moments from last week

July 1, 2019

Prada Re-Nylon Project Actress Bonnie Wright appears in the new Prada Re-Nylon video series. Image credit: Prada

 

By Staff reports

Luxury brands got inventive this week by embracing technology, including augmented reality and alternative materials, as a way to expand their storytelling.

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  1. Louis Vuitton, Tiffany empower associates to streamline omnichannel experiences
  2. Luxury labels pitch pink programs, products for Breast Cancer Awareness
  3. Affluents primarily turn to social media for socializing
  4. Top 5 brand moments from last week
  5. Givenchy, Lladró, Luxury Collection, Gucci, Chinese UHNWIs and Day of the Girl - Live news
  6. Brick clicks: Why Maison Atia chose New York’s Madison Avenue
  7. Luxury partnerships extend, enhance the customer experience
  8. Gucci leans into skateboarding subculture in portrait project
  9. Frontline associates need to become fluent in brand language
  10. Hotels are start, end points of travel experiences
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