Top 5 brand moments from last week

July 1, 2019

Actress Bonnie Wright appears in the new Prada Re-Nylon video series. Image credit: Prada

Luxury brands got inventive this week by embracing technology, including augmented reality and alternative materials, as a way to expand their storytelling.

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Top 5 brand moments from last week

Day’s wrap: Stella McCartney, Estée Lauder, Nordstrom, Glenlivet and Retail Store Tours

Stella McCartney creates romantic collection with pop star

Estée Lauder chairman inks publishing deal

The Glenlivet brings fashionable touch to new release with designer collaboration

Have you registered for LuxeCX New York?

Nordstrom adds to executive team with chief merchandising officer

Retail Store Tours spotlights innovative stores in Shanghai

Home brands need to evolve to match consumers’ customization cravings

Half of affluent travelers seek off-the-beaten-path escapes

Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25