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Nov. 14, 2019
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Luxury Memo special reports

Counterfeiting and IP – Luxury Memo special report

August 24, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

To read the entire article, please subscribe or
 
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  1. How Gucci is making over its client service centers
  2. Introducing Luxury Women to Watch 2020
  3. Chanel blends aspiration and reality in resort film
  4. Mobkoi's Megan Nolan: Luxury Woman to Watch 2020
  5. Who is winning the race to become America’s leading luxury group?
  6. French silversmith Christofle undertakes its most radical makeover yet
  7. Day's wrap: The RealReal, Land Rover/007, Yoox Net-A-Porter/Prince Charles, Burberry and Dior/Bergdorf Goodman
  8. Hitting back, The RealReal CEO defends goods-authentication process in open letter
  9. Current retail technology and consumer behavior not yet in sync: report
  10. Bleu de Chanel dives deep with new campaign
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