Luxury Daily
World’s leading luxury business publication
Nov. 29, 2020
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Bleu de Chanel dives deep with new campaign
  3. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  4. Carolina Herrera seeks rebellious men with powerful fragrance ad
  5. Audi adds thrill to wish list in new humorous holiday campaign
  6. Luxury fashion has entered a new era of digitalization, values: Deloitte
  7. Dior unveils first loungewear collection as fashion lovers stay close to home
  8. Lexus leans into unique celebrations for annual holiday push
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Sales associates need to reclaim status as top influencer
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Luxury Memo special reports

Counterfeiting and IP – Luxury Memo special report

August 24, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

To read the entire article, please subscribe or
 
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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Bleu de Chanel dives deep with new campaign
  3. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  4. Carolina Herrera seeks rebellious men with powerful fragrance ad
  5. Audi adds thrill to wish list in new humorous holiday campaign
  6. Luxury fashion has entered a new era of digitalization, values: Deloitte
  7. Dior unveils first loungewear collection as fashion lovers stay close to home
  8. Lexus leans into unique celebrations for annual holiday push
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Sales associates need to reclaim status as top influencer
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