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June 13, 2021
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Luxury Memo special reports

Counterfeiting and IP – Luxury Memo special report

August 24, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

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  1. Baccarat to launch first residences in Miami by 2024
  2. Call for nominations: Luxury Women to Watch 2022
  3. Hermès opens newest leather workshop in France
  4. Brand purpose will lead future communications strategies: report
  5. Estée Lauder ‘dares to love’ with audio-focused programming
  6. China could become the top moneymaker and sourcing market for The RealReal
  7. Burberry transforms customer experiences through digital innovation
  8. Dolce & Gabbana drops new family-friendly DJ Khaled collaboration
  9. Bulgari's new campaign is an ode to never having too much
  10. Il Makiage taps YouTube beauty influencer in celestial collaboration
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