Advertising
April 10, 2013
By Erin Shea
SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer's reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.
{"ct":"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","iv":"36e2ce374d80420523b2790a8f3434dd","s":"43da4cbbc8d8d135"}
Share your thoughts. Click here