Advertising
April 10, 2013
By Erin Shea
SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer's reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.
{"ct":"izMDaSVtzouDpQpnKSfNMAtlqJUQfX3wkloD8Ua6hZOVXMq\/OU1HxQrp0IL22dJhc4TrIYVujsCPbIw84dbPcGI1IV20aLeSIZK0510JpFwRRssddQNlV0BNVs6ieG\/YZEGyouJg2IF\/PaoTwQ\/mr1GSbbK6rRQ7YhUE2psDEevVFmihT+Q4Eh1h43JxOaslqYgsxdGS6rG183W1afXrj4wB8ukhcWkcKT6R1c7hLOn3A5KMuCqFvY35HLVORCV4JqgKcowKTq9\/SZThS7gBF5u5Q4+WGu+VatNxWYFBxIEGvyHxhS70pgkf3tC+tYtm5T17egERTbp0lffTAAb6xsGL0oA6SHs2EgmYyJ2B7Motq1FR9LLl1gmHuArSm14axotlCWkRqvAEjZk50WPEEfwNXVlS\/B4nJd7UPd2a4rz\/LsrzwmKXBZPKSwCb5rnNxuHyUNuCUhs6gK5COR12GQW4e+9S+ThqVvImQFuJoJny5CqqCNY4oFOCTs5qmSLyoQjfBaAPmn03+4fxoYMCAOFYF\/GuJIITHrVubAVsWVnEiG6p3YjdWLPvHnOfIXpEIApD9H\/Ezrmz6ZvUyA4GJrDMuz2F9XrsLaNDrwS5oRQ91yx02A6wIoyCgXVH00izGIS3Azs5gHWgL3stDnLKxsSMJvGXHB29StZWT1Nr7IWY1g3UTOxPreIHgMLptKaIrtEJAD3qfPR2DLgON+jKnK4bakMH\/O5ly7r6tIYdWmGAa8wkV+tye7JW3napCdW\/n15NcUqtHWmZVexatd9N+3xpQIX4gLQQyS769y6xdnAGi9UGk1Txq0N110sgaVWdKlqZpx558IcfJdf4t1pd5\/xWYVSDfr\/0480D5bRDxAq3+TVOKA48rAzhAshmEh16Ovg7dY+fx8VFcy9s+xIe1k4nJWI6hBKEgVJbMmbdiFC3DsruG9v313452HfVOn0\/m4\/JvUs\/98C\/0kC6auaXTqLj2OSTrFN9HUFY+Z9T1bugDpbDIseObvVEGyicYs63Zu3Z\/hmDZR1ihsvx6RLEm2kEvbmQOYp7UxlyHGNU7tikrDINZwufN4Qa7MsNODZElh3AIky4Fz+Zvf+OUB2XwMjiNk66u+b5sMbRXGL5CfDpwra32NPPzlDMMgjnaa2Y5ukdGLxSYmzsMaHbqHwUCPidkLnJokHgCPTFKJ2NHSZHJDL5uzO4g02EPDgaeOdKOKsSWq0hXHKpcteOiEz1b9NkV+BY5RUgfq8CqZXoguG9FUdG\/+Euy0K2ES6FQwQKE3OGsWxSrj3CxO\/LGaxENUzHz98e45nSFxNuuL7\/LJgEob1jFrurzCBVR1woiGOwEB900wYrL9lQZQbvhn+jxYTz\/Uj2h0U7GU0Jq94brVRENeAhjZD83gZJoI+KDHCJgBrevfiOAg+1tt8oEIPRM78DZ30y\/GR8TP5eBzkv1sYmhj77e2o0YT\/ACEnXrTGaYOr7ne4Q6T6yZ8+4nSvMw2Q8\/ROC0nl+E+ihTleTV6XUoNrMOJZazk1Xy+tyxb4sYu3SbRzA5MghgxGh1CqeQuEjgjlLpKosr6JzPyK9PeSYIRZk+pvY3StuKZ6TUt4WyxGmA3sLg1VDeLJQeObvj3i7QuOLUERQ05wFuMCyAvLlD2CA\/Ajz4DjzzLLofqZt\/X85tLxL2NGDtdpxJBDq7Vi6Atnws6jNFu3HghGOdSO95QIQ0D2UApDQIeYaEaoo9X1TuiLhdA10NCUaa+afL9mRP7fQsNoC+GoFQf7eodvtkiac\/zWqShvckRbVJpbPrtyFcw1FTZfpyKLcu6UzFs1OZeMym9O7JuABUMMVXh7vjLeEjCztpqGDKUADZJan7pR0lmRv9y2jx6TxXoCwWHDc6rwOzsi\/xczigKE3RM0dPsUgtTXK5tQT9sMhI5jRnbmEhB8BLxapn3r65c7Tza1XVzaXynlbFrX8QB+thou3HKQchaCkwDnoZQBT8HlDcojvTPAIhK4r9dUJ9WxW6CldFzvBa2JF2kgEIKH8j0LXfqshiE43JhibWhFldUXl6q0d7+wM1\/MxQGPGQ3JWFf0QSQHU7kHIzNRdrRVju05fdNEkAyjZ7B23Sh\/A6oV\/oremcoOX9FEjUTVCTNzH5HcaXKxaLH2tGd6zxYRQ7cnzDiTj4IAdhxchYj29PuzONUOJQ7IfA0Y1iVLS42qoJM+Z8TDcCk52VluPDqZscX+QjYjdvWjglJP65DSutrVhgm2\/XSEEcJONQAFoZSxzL+Aq+ZlooxH7eFRLuismsYFv8aEn9ciapy3Mv1hqXHa0J2tISxCzLo+otHjYU3T6SsPs44tPG02g9yhRKBc0Q9VxOWbp4i6rqkgfAijEhVX5xfJgyKo7jJ4Wxr0C5jKfIp2q6cGED1TU7nqvt5Tu37x8MfzZA4lJXS3MM+5RoS5oFTkFQMBFGcMTLtYENUVuFtQXQuHPo5\/AXEGVJVyNp1Lr+LxHH2hJQItvf\/4qI1LVLCS1VuXFCmYleprtVplm84rE\/PlT3rQ+Sv7RHHubqKfDjDjHOnP\/SPbwTjJMxQjMZJMPCN1TAoyu1ndXmg1fLU8l9xXnMYPtYQkMs3wbSUnoJ+vS1b\/O4gU4XQ4DgxUfdd4qZDH+OMLWoGS8V\/KsQ9bHH4602KJmW4X6PiSEGFUi5INdES5n0Ba7oSijJbm0rD4fWvyLJDGdlQ042J3pcqBR3SD7dhIutAlqqJyRe8vsxGatnthv7qrmo75Kce7evFHp94yjqsJDlBg5lpQGKJFlwRyUg6kdT56B\/lWrqcB5KDQItt2U6sgHo25viXx37xmt4X2WvE09H4ILRefmWb6LywCqHpvoxBBtNvO\/Z+TluGYrizfa9nsMlqdC6UsDqpasvTHJ4nvqknCKrN03HHYpg+pPR22GtbTlUqooEKnbhHZ9jZ1IMoTUolTbPWUiiwItLMAvTZOK6Ag5FdfLbh4W\/cpLcZcr7P8Fg6Pz2EhgpnTseCJhQaOu8hPSsiYge5LTt5SSjMLR+4AERu6WnGQMt7eO+wt0Seae4T0H\/wAHSvTF\/xykITBS+jWiIQUMsWt7ItwSZ\/El9\/fceh7n7xoSnEURSJvuN8SB73fFMYvj4AvwZsSESpcM80gClLLgZAxBNYNZli89w0VQqu3Md0NMbdLEhJpiWbBaVAbi83fkPPi\/AvLfjimFkMFL0HoucGKj8gyxVW3Yh0ZCKgtXmMZ29Fxmz8D2QG9PndNLvfXvaa2nk7yRIeFy+wHSjiDchQVjR+NeBQZMQybIwSrVnEJo+9Ey6KmP+5QKi00oTJhQmoxpHm7E7\/MJC7VVG5zXEi7Vc79ngsmGvrgSZZ8UwXpkIFoPD2QEc0KI5f6BBvJNGQWAoullNmURZUMBwxwfhDPSnMpr7Rpk+KswRcnOUwGIRElE6kfMsoJi5LOkjQFjf5VMQ80OpvvOUlAhzhlVYKexVy58IjI7wINSYmqnEthd8rxyhak260zCeCpWB3e19YS\/rix+vb0Y+aGpAK7iZBaW+TTVi9gjhOPWORdc8Q4KVAZS09sI8mPzvGMpX1C35uMkgqVlFM4hN1TGMLYB7NFO49hsiQZnUZ0B61CjwbgdOFJ\/AwRfffaKqQfx9yWHiOYyfr6Ubpc6x\/qwbZAgeXYgcNyhoSVMjjKuAK\/46o+58k5ZUiuzEn2tZ4t0XHmgttM6Wzp5aZUaWEl2vja\/e8qu2rVphzyS7btUhpNXfFuGsPTs3Kx7PiYK2Xagpyb0dw60rD\/mi7hPfAqLcrOss3FgaNOGyDxlBOcMnSb0q7WRY6ljGzWSteUzn2MvLOJfmMYDwZhb54uNJjRr0t+P5KXiLOWFtyWTmlJtqA0HOK0f1Mmq3IuwwFxaFDRA2IeLaKH5ZE\/dakCtJ9H1aiQW7j0UJYTe64F37Y7TqhtD5KchZU5UsSZBgr+sCD6b+bfD86tMCoGQSprkVnGMNEwYlfds3X4Oxom7nPNQYoxkFMhVGiZtizHQHLpTBiIuI2vFUyzh8qci5SVYs602cAb9c4l\/WC6qdzqwDtgv9modNv8kHkyDqylG\/8J6+H9Z9FP9bzjWTGqPv2w2XunQw9LPLfUDLr87eqLPpQSYy+wsGuaY370W21WPk\/1W12qnjVWLe7kzOcnuU9HE1KxSLwAUUr0pYwz1lDUHyAWfAKOi5SwtIpA3ors7pwvqMjVNxizol\/fv0wX3ZN522S1kxl\/05b4dcCtQKa8tZrnWYgGAKLu7poXVNC75P4I4NGc0WYGCtV9QQaWeS\/WfctG11GdIqnbhdZepsJX4Py9AazHirfu3+GQ3IUCOOhTq0KoGJsUHJPG1BitOmbWXKgbo\/Izi5uz2efvhTcf3w2cYFxgPy+Qdrn1c8giBKorELAGReSrSB92O8frDevR97vU2jAWmr9pZ0xjG7wo2j5+1i+t5vXLacEneSlmf34eO\/F2\/Av1kLTaZSQklkDtKgpfLv9JxYh20zToKyNvHGcmQLPxlRpSatpE1wrJoK8pP1r7EOHFR8FLn78Qrddl4MIbrGOQ07JdI8Z5SsOVegfsc8LquhvjW6X3oAuJHelzokKBv1xjTzzUenIRZ15CCwN9L36qrTwablud0QMv2SaMHkh6\/ixZ9U0jE5Aouq3VZOcKau7OLwPHfY01kBbCFO87ZzgHePDXa\/cA+b5wJImY7GDOnRpCxWBYEcLKRAb81heO59+YqBJQ1fzYZqXF170CkOJdJ69mOq0hZAjUlRD6YmAtlVNZPRERIk4mhiZXk6FNlDXxzQlizgGKFEpgS+XHD7wk\/QrKalx2bAP8IWfjdKdYTM7bZyu1HpgeSUJ2N9E0yC4zCWVGBbrdIw+hlnREfd2fD070QjkFgsOa00F09At7DxtABZrG5A7P\/aruOyp15Y15Ys0WxYCCIWW5w6Y6Kr5NfPC6YFKkMUNtpbmsx8iXVA56NhS5c83iDDuASLIEBlVIHSRl0RPOomexZTkFAj52Wkm0ajlVFoZYhCUxubTHgESbBCgYiHmv78OhqhIWOqqpyk8Eta\/z\/csaSfoYA0Z5kNxlHYyD8EaV\/eo3poC+e9jtMv9gfWdVRsHCS9ixVsinONfFgCmvckshjkL2HzHdgZmFZw+S8HClfn5gr1mHcA3w6RxaHuqiTIB3Lx4uBwraGqBVh+sM55jUjBSi81lGMlm926S1jkcH4YAILMH3ReHnMkCnV3tasVFhndxQsrZC\/vrvSryayPbBiA349gEs1xzAyWLUpepTjIfBoRN25MErTJZDO9hs\/FvVnGCRkMpDtcoeFcsYlfTt5CQFmuZTYbHGNAe6L5dExom0wP2iemC8RITEe+\/kDKpfyf7Zjd\/RiIciM+xxn3E4GFCR6bMIpKMS5kEIeIZD+UmTY6jffCEDnU5Lu362tViCe8WvoZcLcvj76EPloNRFPU9oWr32KqqKQVqh7skRbJ1y0yTd4DVBNVOWSddo25ylPr2wJotMZDJC1d47+uEkJVEYCcatYQXlNGSsXHbZi3vdQ5K1vsX7VGyWUz7vtY9HRBkH7Mlp8tVaY3ZqAkU\/RavnK5MMr4nSqqkZX5lEkRAdWgxzFd+LS3DmLHWb0ZoYeUPngp3OkyFLR50eCe\/q7IHdaQCsgGogaOyEI6A5\/HLRAyEI6u2MIEskGgI3zrwJUgxiyYE1on0GqZM30lXC\/rMgmuvt\/ScBep6T641Cax5WCAguUjTveMNxMo81HYB1oj9yy+xzHGkLziycja9Oi2yku7mzXOQuQiFM4uenkJdzrPL5tCIuinK\/GOAd6iPr\/3BkbVAo0VhfdeEOm0KtblAYaKdKH+jDTaQ0WqKPJxXyVMNi5EfW+sgpqZjaHoIkmwKW87v1SVKJeS9h6HfN5\/rK7pC8C6q3xwoR6uqdZgTMaKLaZ3XOtGYAkYHpkTdPIfwmAxUiMRYUWn+XtiXQ0nAbY+YDU1\/yTQvoT+PKp8sd8zlDte4Sdk5qtSpNigTl1k3ZzgSUkuBu8IohcZZ6DjLwgV6WQoE6heJt7Y4gav7rJA738uEi4o+s69tO5Y9PNbRGf8BZhWoTyl7a2QLjvkk6ScMA4","iv":"c9e7694ea5ebdc425ee583ba185308ec","s":"460ff0ca3a7797bf"}
Share your thoughts. Click here