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Creating content is the new form of merchandising: WWD Digital Forum

January 27, 2012

 

By Kayla Hutzler

NEW YORK – Luxury brands that create a communal and intimate environment on their Web sites through personal editorial content will likely beat out competitors and increase Web traffic, according to speakers at the Women’s Wear Daily Digital Forum.

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  1. Tom Ford creates kids' collection
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. Selfridges acquisition completed, managing director steps down
  4. Chanel showcases dualism for spring/summer 2023
  5. Prada places actors, activists at heart of 'Re-Nylon'
  6. Vacheron Constantin welcomes new boutique in Rome
  7. Tiffany creates animated gift guide for Valentine’s Day to celebrate love
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Gucci innovates on the Internet with line of "couture memes"
  10. How can luxury brands tap into the back-to-school season?
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