Luxury Daily
The authority in luxury news.
Feb. 28, 2026
  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Annual revenues rise 15pc at The RealReal
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Jumeirah scripts hospitality story in ‘Our Flame’
  8. Building brands with charisma
  9. Luxury on trial: What will stand up in 2026
  10. Diptyque CEO on pop-ups, expansion and state of the fragrance market
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Marketing

Luxury invests in Lunar New Year 2024

January 15, 2024

Heightened competition from local businesses that won over Chinese shoppers during pandemic lockdowns is requiring industry players to evolve beyond what were once niche marketing moments featuring A-listers, now becoming full-fledged cultural engagements. Image credit: Burberry Honoring the Year of the Dragon, luxury brands are evolving what were once niche marketing moments into full-fledged cultural engagements. Image credit: Burberry

 

By Amirah Keaton

As luxury players look to survive an industry-wide slowdown, they face an added layer of local competition from businesses that won over Chinese shoppers during pandemic-era lockdowns.

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  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
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  4. Annual revenues rise 15pc at The RealReal
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  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Jumeirah scripts hospitality story in ‘Our Flame’
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  9. Luxury on trial: What will stand up in 2026
  10. Diptyque CEO on pop-ups, expansion and state of the fragrance market
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