Luxury Daily
The authority in luxury news.
Feb. 8, 2026
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Champagne Telmont earns Regenerative Organic certification
  3. Estée Lauder Companies raises full-year outlook
  4. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  5. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  6. Aston Martin loops Breitling in as global watch partner
  7. Kering Generation Award X Jewelry returns
  8. Qatar Airways, Art Basel kick off partnership in Doha
  9. Versace hires Pieter Mulier as chief creative officer
  10. Balenciaga releases Valentine’s Day capsule
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury invests in Lunar New Year 2024

January 15, 2024

Heightened competition from local businesses that won over Chinese shoppers during pandemic lockdowns is requiring industry players to evolve beyond what were once niche marketing moments featuring A-listers, now becoming full-fledged cultural engagements. Image credit: Burberry Honoring the Year of the Dragon, luxury brands are evolving what were once niche marketing moments into full-fledged cultural engagements. Image credit: Burberry

 

By Amirah Keaton

As luxury players look to survive an industry-wide slowdown, they face an added layer of local competition from businesses that won over Chinese shoppers during pandemic-era lockdowns.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Champagne Telmont earns Regenerative Organic certification
  3. Estée Lauder Companies raises full-year outlook
  4. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  5. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  6. Aston Martin loops Breitling in as global watch partner
  7. Kering Generation Award X Jewelry returns
  8. Qatar Airways, Art Basel kick off partnership in Doha
  9. Versace hires Pieter Mulier as chief creative officer
  10. Balenciaga releases Valentine’s Day capsule
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Why halo strategies from legacy brands need attention
Top luxury campaigns of 2025: Luxury Daily
‘Trust is the new currency of luxury’: Positive Luxury
Top luxury campaigns of 2025: Luxury Daily
Top luxury campaigns of 2025: Louis Vuitton, Murakami re-edition
Luxury Unfiltered: The misstep luxury hotels are making with their AI strategy



RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans