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Multichannel

Daughters steal the show in Mother’s Day promotions

May 2, 2016

Michael Kors Like Mother, Like Daughter image Michael Kors Like Mother, Like Daughter image

 

By Forrest Cardamenis

With Mother’s Day fast approaching in the United States, retailers are tapping into nostalgia to reach consumers' heartstrings and wallets.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Pratesi continues retail push with new Boston boutique
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Jimmy Choo, Abercrombie & Kent, Estée Lauder and Mikimoto - Live news
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