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Jan. 19, 2026
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Jewelry

David Yurman, SCAD join forces for tech-forward holiday project

November 29, 2023

The brand presents a traditional look at its holiday offerings through a bespoke, subtle tech-tinged push. Image courtesy of David Yurman The brand's “Create Joy, Give David Yurman” year-end campaign employs extended reality (XR), a first for the brand. Image courtesy of David Yurman

 

By Zach James

U.S. jeweler David Yurman is tapping tomorrow’s talent, granting audiences the gift of creative marketing this season.

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  1. The hidden cost of retail bankruptcy for luxury consumers and brands
  2. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  3. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  4. Gucci studies connection in spring/summer 2025 campaign
  5. LVMH Watch Week 2026 comes to Milan
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Zegna keeps in step with sustainability goals in latest outdoor collection
  8. The power of place: strategic footprints and the productivity of luxury fashion storefronts
  9. Chloé plugs works from women artists at Paris flagship
  10. The future of successful luxury brand collaborations
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