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March 1, 2026
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Jewelry

David Yurman, SCAD join forces for tech-forward holiday project

November 29, 2023

The brand presents a traditional look at its holiday offerings through a bespoke, subtle tech-tinged push. Image courtesy of David Yurman The brand's “Create Joy, Give David Yurman” year-end campaign employs extended reality (XR), a first for the brand. Image courtesy of David Yurman

 

By Zach James

U.S. jeweler David Yurman is tapping tomorrow’s talent, granting audiences the gift of creative marketing this season.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
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