December 8, 2021
Luxury Daily’s live news for Dec. 8:
Burberry enters rental game with My Wardrobe HQ
British fashion house Burberry has joined the rental and resale market through a new partnership with luxury rental platform My Wardrobe HQ.
McLaren challenges the wind with racing campaign
British automaker McLaren Automotive is testing the limits of its newest hypercar, Elva, with Arrow McLaren SP Indycar driver Pato O’Ward.
Sotheby’s to auction George Floyd, Breonna Taylor sculptures
Auction house Sotheby’s has teamed up with Confront Art to auction sculptures of George Floyd and Breonna Taylor, who were both killed by law enforcement officers last year, to support nonprofits for justice and equality.
Capri launches scholarship program for fashion diversity
Fashion conglomerate Capri Holdings’ Foundation for the Advancement of Diversity in Fashion is starting a new scholarship program.
Vacheron Constantin opens sensory pop art exhibition
Swiss watchmaker Vacheron Constantin is celebrating the artistry and energy of New York through its recently opened pop art exhibition at the brand’s flagship store.
Technology is paramount to reaching the next generation: report
To reach new audiences, luxury brands must experiment with their marketing strategies and innovate with new technologies while staying true to brand identities.