April 29, 2020
Luxury Daily's live news:
Gucci launches on Douyin in play to reach Chinese millennials and Gen Z
Gucci announced it is launching on the short video app platform Douyin – the Chinese version of TikTok.
Off-White is hottest brand in Lyst Q1 report as casual, streetwear is housebound uniform
Lyst’s first-quarter data showed that Off-White’s loyal and engaged social following has proven invaluable to generating demand for its streetwear-style products.
The art of B2B storytelling
In today’s COVID-19 environment, storytelling becomes increasingly important.
Rolls-Royce debuts new episodes of Inspiring Greatness in Muse art program
British automaker Rolls-Royce Motor Cars has aired new episodes of its Muse art program as part of its cultural giveback to society. In the first episode, a key question is asked: What does it mean to remember the future?
Warning Q1 sales will dip 50-55pc, Rémy Cointreau continues support to COVID-19 relief efforts
France’s Rémy Cointreau Group, maker of the Louis XIII and Rémy Martin Cognac brands, is taking key steps in response to the ongoing public health crisis triggered by the COVID-19 coronavirus pandemic.
Can luxury brands thrive without department store wholesale support?
Department store chains are facing hurdles like never before with the COVID-19-induced lockdowns. Not surprisingly, luxury brands that use these bricks-and-mortar stores to showcase their products maybe rethinking their approach to selling and marketing through the wholesale channel.