Luxury Daily
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July 3, 2020
  1. Will daigou help brands survive COVID-19?
  2. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  3. How PR can help you salvage the second half of 2020
  4. Suzy Menkes’ departure will leave gaping hole in Condé Nast’s fashion overview
  5. Kering publishes first biodiversity strategy as part of ambitious sustainability push
  6. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  7. Bentley, Rosewood Hotels, Asian wealthy, Rolls-Royce, Louis Vuitton and Walpole
  8. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
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  10. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
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Apparel and accessories

Gucci launches on Douyin in play to reach Chinese millennials and Gen Z

April 29, 2020

Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci

 

By Gemma A. Williams

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  1. Will daigou help brands survive COVID-19?
  2. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  3. How PR can help you salvage the second half of 2020
  4. Suzy Menkes’ departure will leave gaping hole in Condé Nast’s fashion overview
  5. Kering publishes first biodiversity strategy as part of ambitious sustainability push
  6. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  7. Bentley, Rosewood Hotels, Asian wealthy, Rolls-Royce, Louis Vuitton and Walpole
  8. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
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