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Strategy

Design’s role in luxury: Luxury Memo special report

December 12, 2017

Luxury brands today pull inspiration from all over. Image credit: H. Moser

 

By Danny Parisi

Luxury has always prided itself on exquisite designs. But in an era where marketers are constantly pressured to innovate and create new products, how can they continuously come up with compelling designs that retain the all-important brand identity?

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  3. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. Google to power AI-native purchases
  6. Rémy Martin celebrates magic hour in multichannel effort
  7. Luxury Unfiltered: The true cost of cutting luxury prices
  8. Facebook incorporates brand data to better target consumers
  9. Shiseido celebrates 150 years of beauty innovation
  10. BMW models top luxury auto shopper poll, Tesla slides
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