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April 23, 2026
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Luxury Memo special reports

Design’s role in luxury: Luxury Memo special report

December 7, 2017

Luxury brands today pull inspiration from all over. Image credit: H. Moser

 

By Danny Parisi

Luxury has always prided itself on exquisite designs. But in an era where marketers are constantly pressured to innovate and create new products, how can they continuously come up with compelling designs that retain the all-important brand identity?

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  1. Business jet departures climbed to record 3.88M globally in 2025: report
  2. McLaren hires Ford’s Kemal Curic as chief design officer
  3. Luxury brands are now limited in naming capacity
  4. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  5. Coty’s net-zero plan gains SBTi approval
  6. Can luxury brands balance AI use with heritage and sustainability goals?
  7. Porsche plots ’leaner’ future as full-year sales slide
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Lamborghini celebrates national ‘Made in Italy’ Day
  10. A new vocabulary for luxury: The nine archetypes defining its future
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