Luxury Daily
World’s leading luxury business publication
July 15, 2018
  1. Burberry uses Snapchat to share video and capture consumers' attention
  2. Chanel, Hermès rank as top brands worth premium pricing: survey
  3. Givenchy goes clubbing in nightlife narrative
  4. Friends, family are top travel social media influencers
  5. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  6. Rent the Runway shakes up fashion industry with membership club
  7. Branded hotel apps transforming hallmarks of low-touch luxury: L2
  8. 96pc of consumers seek others’ opinions before making a purchase
  9. Luxury brands flock to WeChat for better control over consumer interaction: L2
  10. Top 10 social media marketing campaigns of 2016
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Luxury Memo special reports

Design’s role in luxury: Luxury Memo special report

December 7, 2017

Luxury brands today pull inspiration from all over. Image credit: H. Moser

 

By Danny Parisi

Luxury has always prided itself on exquisite designs. But in an era where marketers are constantly pressured to innovate and create new products, how can they continuously come up with compelling designs that retain the all-important brand identity?

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  1. Burberry uses Snapchat to share video and capture consumers' attention
  2. Chanel, Hermès rank as top brands worth premium pricing: survey
  3. Givenchy goes clubbing in nightlife narrative
  4. Friends, family are top travel social media influencers
  5. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  6. Rent the Runway shakes up fashion industry with membership club
  7. Branded hotel apps transforming hallmarks of low-touch luxury: L2
  8. 96pc of consumers seek others’ opinions before making a purchase
  9. Luxury brands flock to WeChat for better control over consumer interaction: L2
  10. Top 10 social media marketing campaigns of 2016
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