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Feb. 28, 2026
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Food and beverage

Diageo creates world’s lightest whisky bottle

April 21, 2025

Just 888 of the special Blue Label Ultra expressions will be released in North America starting May 1. Image credit: Johnnie Walker Just 888 of the special Blue Label Ultra expressions will be released, starting in North America on May 1. Image credit: Johnnie Walker

 

By Luxury Daily News Service

Scottish whiskey distiller Johnnie Walker is walking audiences through its latest innovative launch.

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  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
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  4. Annual revenues rise 15pc at The RealReal
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Jumeirah scripts hospitality story in ‘Our Flame’
  8. Building brands with charisma
  9. Luxury on trial: What will stand up in 2026
  10. Diptyque CEO on pop-ups, expansion and state of the fragrance market
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