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Food and beverage

Diageo Reserve taps bartender as cocktail, craftsmanship advocate

June 13, 2017

Johnnie Walker Blue Label is part of Diageo Reserve

 

By Staff reports

Spirits distributor Diageo is looking to forge a more emotional connection with consumers over its upscale Reserve portfolio through the creation of a new position.

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Panerai docks in Osaka’s Hankyu Umeda department store
  7. Swarovski, Ariana Grande release sophomore capsule collection
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Longchamp, France’s Shapers Club form artisanal connection
  10. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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