Publishing
June 18, 2020
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo
By Dianna Dilworth
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
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","iv":"b6de49217fc1f99e8bc28ecbfcace7ea","s":"2d5a592c24fea2bd"}
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