Publishing
June 18, 2020
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo
By Dianna Dilworth
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
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","iv":"cce455c53a60811c557d6c3552739927","s":"02daccfc0db4ba8d"}
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