Publishing
June 18, 2020
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo
By Dianna Dilworth
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
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","iv":"5e51f003bf01e2f4f4726a46b6db7bf8","s":"f05d5f88dd7cd5ee"}
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