Mobile
March 5, 2012
By Rachel Lamb
Department store chain Neiman Marcus may have missed the mark when incorporating banner ads into its mobile marketing strategy by not linking content to an optimized site.
{"ct":"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","iv":"6752f2ed94c311fa69debda86dd2e878","s":"5a2d2751ef2e14b6"}
Share your thoughts. Click here