Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"887f19ce2e20b93150312a06047343ad","s":"9a0275dd7544bece"}
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