Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"c312dfb5ca92c9df06f783bd0f9c401b","s":"6c9bc76e06e30062"}
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