Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"f515c98980a53724520d6e7dfcd13324","s":"acea75604c94a72e"}
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