Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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