Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"f8376e7c3d9de88d5475402273870dff","s":"e5b558cd5fd59e3c"}
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