Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"7a7fb069ffd65e68cd4f810dd4a0d25a","s":"d7ac938d914d2437"}
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