Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
{"ct":"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","iv":"441bfa80b58c938cd03727af101e7216","s":"b5266378886ebfc9"}
Share your thoughts. Click here