Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"20ed706895b048bd210a02afee283aea","s":"1117f4edd5b1e140"}
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