Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"5f427f54f3d2d7026ceb9191e55926d2","s":"24e75aceee8a015d"}
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