Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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