Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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B1FmqWjC2YyxmIfVVTU+bIsog5LwnqOxS3PXsbZc1RgmqoKKK03\/zRaZINdvgO1T3munGB\/FBc6eU5NU8J5EvMJX3X\/4eOl26sQSjnAP2hO6cJnb07Bl6CV88niD9FP1Km7RGhZwGOPrNkL9EeyI+uv9glRF8ZCmoPUdbT12RUQwuCs0OMSyAdg+VQrzZZyVjHQS\/LDp2QleaP9An\/noh2Y+t8wOg3ovJwIFcdYJkV2BPyWeHA5\/MqG5GP3CnkTvxjLTXYL+H8RFyygdQm67tiII+MIXw5fnv05NLVdQl42jY5YB2E3sXchzap143+Kl6dKbeyvnxQ4seKLPfhZm0wjflMQqzmmBxHKiPc8VtpHZiuV5Tdee2+mXuJ4lox0Gqk47Yu5G5brxnQ+L5+agdInmrGCXm0sDIj2HbiFd6B9rMv3NCLWO1J3x6aqDH6doiWtF0sw6e7Gofj2Id+QorvPxp0LQvX5nP+phvUVRN9\/JvdF\/zFqL7ivCwennu9Hs4UXTI7EiAQjcHvru2aqoMqfwmq0fH+9cynmICz7HZx7WP7wQwU8yUU2oQ4CmtAEF+LKuL\/NU\/uLUjtRmpF6K2Nb5hMr486o0KJH2tYEqY8Rtfn6lUOBpziJ7V2HVWTvtC7NXuyjDMsIAihhpLkVQM9aDt8WjYo4SiYmbbAaqqG9hDdoVvNxi+8cXcBrPbtpOz7ztVjFrWA8d9AHWgC8HgULyRWiEU26i8m6ylELehQ1QABGZhvI6VuTTSNW7YNwyQ1zEy2rX9\/QefD8wbdr372RQVcytcAkoBtIul3C8mzqj8z1yazMhhLX78BY8XPqEc6OQcqCEHo9iMEnI4XN2pNZIX1Zq213jcvngbvW0SetUlPoTBsAk3ZbRaaLOs+MBLDJ5tzkbvknhh7Ngb+Y3fPg9U3+XZsyGR6Mzv0u9bOWRW7xwPs6O26C36K4vcmKdHjWEcqTy60UmLF\/THWORzgPLN+KI9p9RA6u9IOk+BkEE4wUiB23H40ZZNIXZGXUaDPdITNgJsRR1xuByL+VdNo7PVGipQeD05p4XL7RZ4wPVAvvfbFPPsDwu39Jk2TD7xGMv4BGMNWEUGyAC5C\/EOYZjJLUTZ3PEyjxzx2ydEmjlRA0q7bJau8YxDMMhhF4NZFlI\/Yi2Jv7UnxjQtx3\/SwmfrByGXDz7LW7ayvFxx6YJVj7VXrqWNzN86jBB6SlANL6lneKwqKVFU5NbGgNSDq9W038kKtRekD6qQPupwH0+JToKR7yZkrdEK\/vEemVqAmzN0jSWWaC3Xt1H8FaDoChJGE19uhlQKBoVZ\/83\/E2kx3HgQYpgR4YQwPRLlhAr5hA4p4bEU4fQvVDegJ2aKgVOtEHQ+AV\/RPwLjhm0hlCdWITflTKTeKuE\/V4UwruA0xjX8MD2cTSpJqGpznab77RIEbYWtRtsVcSl7mXZaR1xRpK9\/DIe87tOkkavGCDMjyoY+06670Db9kiLgZgPYXuYobbXKxemisHaxeKP94e6rLcdjrVItYLP6Jtt3YK80nS3nvGgXYm6Ahknjwefgybjsnn6C0wWHmQBxLvmRavXq\/obxwnrTla9kaGNjmt7nGTu7n0CofTu4J\/Y7Yx5fo2OfGe0OsvGBtqWi0HqRFMIAHa+wF56U2xGoErhOrPdm2paI6n9ArXUTOhAgfeNSfktCtuCA25eNeUjLJSM1mtMq1rr3yO7DEyP9kD+oievbU4qynuk7HJl3dCne8je0Q0WQxTVKGOqe5\/jbyB+ulMS2TB9SnROH1y7ihdEV+D4jKeDkC3YXhCtVfapiuPaTf\/5\/F0TuQiokNvkVhVeytF7WDukUFrzkWCejhPdwaE88XPRwG5ui7zh3g3A4QIGQiKdjcVN8hT0lEMWtqjMeMJ3fbI2Txv0FWFSwXCYwodRpgxMSVm\/aP0FzRbwLw\/fL2o6yVD2F\/YXP\/WXvqCReutMTsszIQAjmA+7GxhNvN3OMI6kqDdaJXJwa3dUqtqpaXyqnRtrcGx7OFaYVH89J0Z8KfulqNgKWM3JmPVuwVNn5xV4Fug3c+tEgSWq3oMhqGll36j4bynA\/352ctPmq6A8KZUWujDwngRLKItWvPYYvTc3Mcv1\/E1NHnyJPsl77WoUzVmpCc90VOoLiJRlY\/pF5E3gV+i3oMSMLKPpHUFRyy2w0tbyZC382MVoh0czPpKl7c\/yK6H7j7EB6F49jboRoVZXQWgOtfXDAeE2Be3tXWCERMQ3Gcubm11SXvdnO2HDaKzOZ7nq7GUkd+UXL+84YYsXdMmAr3hP+0c+l4G9CKR6hvAA7jMBzepuO3fgWpL8PImDoqZ43HrxRQMfVcOcb4K+Y1RMXdibgjL7cbEsBddeRcMkCwyIeqq8Gv2MSTgMudoLK9DpOyRpCc2swmFVm+gYlccNZjyOsYT5W9TZQHYCS43dtJjHVdjINGzp7WCMiVkAVO3CyfjdJyq87q5DYeKSFZreIGtOmoAjPvTk\/NHdzLQ5b5R3rDSQ6P83RdxyuKLKaCqH9HabGjM08a48EGYKA1EEX0cWROnzh\/AMsJIn51C3xV+lUIu5eRKKTY2DK\/KIrVIUMBMbgMB6cOVVWOODI5sWRygo9r6VBWBrnKygUASW8f6laYgO8TnB3FPSTdNFRoNKJA9ChHLE3o2NFlubFWsIvUgYlcIDzlTWeeez+NuvK4yL9HTx4vNy3uovl7BGivFdDMBmmv8f90Xch1LUiVKI64Ko7k9\/My3KyDCQtzK66Xq4QsFHe46ZnrWM9gucObPrz91OyDe8i4ho1TOedwszdzjzIIHyCkcFU9tpM8b5\/mGmOHZyTYm2APX9dzFN7A9Di7mcysejkIRGxbarydgyrecY11DYVAfZZlS080u8jm+dBs4+qEYhAR0pXMLflQsRbWTjptNSV8nbEs\/xi9fJwgGjFz1yarQWEeETpp+EuHBQ74XO1vfl0UVV\/IHftCC\/wYevPrRxzjXss1OkeUwKOXiJnLx80iojvzSzOVTggrxN+vV4VS3lKlzCGw6Hmgsiuh27pYjKuT5EefFOvoD+mapqemm6z5rCzlK4qrkvSVp0P8ffqLhGBrXiVFvod3C7iawCMsLZsSOvKaMsX5YDS4jH8mMf2gmRUj1AHF8K0OcIqJ5bk7dV+Ue1u1\/i3c6mfx\/yyRJ\/IrU1ecG3YeK9xnaPproiUV6ao4pf2aqcVKXIOPfVHsyV6Xt82AoyfHC2op5cAroRhMxcVFISlRD7Num9GJc3i+BaPXFcxDGYTxS6Q0gQvus5xxwiGfvsDQWyjxUAcTjo\/q0aRi6e5QaMb6xNNOSEwXN7rqkPlIXDrIFZ2Yvi1nCLmIvMAI7f5ls27NzSNXOjjeGplkAIH58oc8bD976YRXcXLYVWJ3qkO9lxft63IjCBDtlBJS\/8c6bBYBvOKzK4v2CiM0pHiwBWXdfWLrHPwtUcl1pYRI6u9qUygugyJu5raVrfKbP\/RB4hGKRyQo2hCZErTjDeQORCvhsZmkyqGucS6BzqgoPta2gCEsICrOOVKipJJOE+0B0UBK6j2Mr91e6H+BjTJ5I\/VSVKjpFNjC+UqYm8s6JH9SnAHGimCY1+MatdoqzFutmXPDoh9yxMxMz0XHg6eVBqWojhF1JGdi+2SjZspzAEIuCgdAjhIJiEijwp8Ufp8bzuULkxjJoiGt+kVr4iOKlGOHujz6KXxsGL\/2zxzHs2yIJxVlokrs3O0qC0K\/5un8HDoUqjM34qcxHBEKWea1jr\/AMjoP90w4uodKWXM2MIZoJJdfqyAUi15iffih2hYUMJgXi2m6Nw+Lh2mpzWNeSYhFtOilaGX3I6xXsXpGP+m2PO\/DmDVzZCqOK4me6R75ClHtTI21hW9yh8b8N5\/oduk6xIGjHvqlIF8TpcIoRTdQwnwrTst225GbgcuOAtVJ+V\/8gr2kEGUmH8DaVVE25RWDUXFA6\/Z6XI+yl0EtyP0YFeePMF10\/\/WoBXfEW6gwAI\/\/uZjGlgP4zDJFQv7Aq1hzM1URmVstLhuCnT+pYzUOexKhy+Ad0aYmn07NDFJK0GPm\/HasT\/Z8g96PDzOriaPt6OlKBSQx9C1nxR1sxcZcu3xCGwffq1y+Wigffkf76ofqO5zKtv4TbJMevvwXsPcTz1Uj9L0t5DsHIyZJr4ErwX9joKlsK9WOKuCLZgEldHFe1o9zl0q8SaCS4a6VMyADC7OowuL8hrg88V5zC\/2i\/0rITrxGsnRXteWLTubPJjRtv2wKGS7zF2PHUelOLoQbtSLqkxME1IuMMsQAIwk\/f8Xob5eq2j8tXNT2Q2QShw5fqRB4GZ+WzXWCP1QydaMAMyCxo9BJAEcjzQOiOqCGDjDT2iCfiTgIkLueFIw2Vij0JmlZJk5p5THF9EEJtKQc85CmoNxsegSkUJYYOnuYnKd2SEWwKthNRLQ8ltCBax6bcIT5mJWfqO1RbxA4WkSMcBgaAoKUjWeJkiKsyZJ\/vvWWvOXDE1YzC3BBmv9kfHXWlXa5xEZFkM5riHUkEhiVtGGgBukAAViSV57xhDb0AYPUy5RJeUPx2hoezAn0FL+WNn8UvpJZnRbur\/cZnEqFA3Fvi4riQw9rikmahilJchZTsv1hGlDaQRvV5mAq41UnlSdKJ8ZqU4UP6zLvEQ5yC2RIbmSMs9+eK2AiDc42aEHHYw6RgE4b64A5QulVGP+oRUoxkt2ub+FCce1Y3rwEfXDiZSxZYLoO06NLJk9iwbWi6eoFV0x\/nVYRQ0+otluSvlfj9ORqzxEIn+APefSeORZU61WVnq44owVXytgL0\/PWoOKzulSh5fhpPB2Msod787khFoI1i7Pvd2zUb2+AHgjfCickVaAQdj9BKZaH+afeR6Dz7+Qzj+JVejYIvyEwFjJwsXMCHGIim5iH3ex93G+iFqe\/n\/HP08P3C4y5L+VNhlTtOeiWRceQ+oPZllbThGMLHE8jm9ZyFt4+HvRgIZ4yHc4IYn9i+DRt3C6yGbzpPcesv19EZq1T8zS9hQBRo+EMla47UvifE81F4M6L2tIttA9VhmwBQeKb7eoTuykWuXYZh1b2flZ8uKYae5u\/iu99M53V7e3zFDdwbGa0xRb222YA3Qlgpu0pvkAPpkJfQ\/PxTW0yKGsGg8I1SIe3kpynRgxyZmK\/J5tDpnApjy0Ct54lg9T73JuGeMvivPLM7FyqXnSZAww41g==","iv":"add7ea428309618522700b30b352a868","s":"2efff98d330a2775"}
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