Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"626d46da962bff7ac0b4e41a552a08ec","s":"d37d57c7cc312a2a"}
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