Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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ruMYpF6DYbsUtOfUro5\/uVcCuMWiYSD4aAa0nFLiZjIpUoEFaPBFeAbInQ8Xv944L+17WrIkxcjLnTDHyNiOzpIXl0uPICuZrrf9wG4rfW3gPfb4SmDiWegVqVdLUj2r1gCSF+OfsWHY2\/Te\/+AAFuZCGNFTaNqvX1pOB92h62mRY2RMXcEpq+MiwsBlQXNjM7Rgf4uoihCIMUOJMntKGQ6ZTt5g\/GTTXEjhKtmhcXwGMmHiQvUyIDh5qY3reymmzaM5NusTakr+ge5zH1jrBTSyNwsdU22x\/p6J\/ySbP77X2eUNquialSGOaRZ1FDGsbnRsdOMl1+sS+7LrUHz4W6+j\/H0zSF6NwZX1A7ag1gdvYDnt4HSdh5XdtxalRbYma2tc2RF8rMMkb0XV8ZneAecCYLjbAPCtjQNPB6p6KBrR7VmBiDm3dueebGm6HCA2QRhvZKueKJMAi\/z0qK46MASq5p1zsQ8rG\/J\/P04b4h1XAaiVi7aby7qytJmxQt9Sx8aEp\/g5dvOSvg2BhAeoU8mcqo9rWNqBrxKTXz+cCw1R7Fc9ymsTFTqsIs4eVQqc0E8oZ6KPDFyynsGKMq5VkSZ3ywB2vy1cp0xjOwZjYXvvknXXy04LQltwnp1tMkf8m\/4pMOj0SOYpTlRkPs+KixC5bvctjMMqJkje6\/OCQoTvpa3j54d1KfJKl8tVEBzvbYFmXsGVJSROl0paAqPGAWL7aa4n2AiES4u\/\/YWesm3O08++jU5kHncZ92FSlJhjc5Ajs2uI9xM4siPh1+4i4D7DlIizLSBz2nR83jsPxzITfbNCXJtP7W3RZ65TEtI2D8hoKk0gEV2dX4d0AF4pNgbSPq6R9h5qslGbMIvHCmGUMHHOGPCMR0iVl3gMPZtPBXPf24x0n+sqAA2HuQubRlMVtDjEWSvf0zK5WCOWaI4zEm5gEyuSeWVbw7wtpBTGMXngdhVEBifOKkKmikIEbyltd0xh0uDX7tZ6N5A\/y9gG6Np4sElA28rbLioJvbRP4qjQM3lijhWzlyccF512LmWGhRcPih6p0u9xj1AGTz4LU9qacLpmZp43VNCVrTx1tS2C0n0+XEEJhSbS9XRXIJ\/0kyUymWkE\/YfPnkANkimrB\/trs\/affTkAHCCua0pnqKMeBEtwOqHdkZuvM1glCPP5p1PAWh4IpsmyXOGf2HJnS+h6t5EteW4jBroOZksRU+asUhozyt6ofk9rR508JLxpuX6ZVomWSlQClIvUdzC\/PdtC8aay64w+vXA5QZrHg0n27++aRwY3IlbJBSUxgHhYB0liUS2o3hrKojTIGlCARkkCwfZqfgIvjV3BITfQGfQ+EG\/KAqOBfMA1ZsHON\/PiPyouT99i3mPvA9x98Wq4\/iAoKZuyxVXSl1J6zfA8+qDw8F9u7Yveiud49LzyTsN\/iaEqcxpQDQK7gwn8BmeJfUeKuOJn05p3RKX8rESRWXa1CX01vJYmzo3YE8PG5QF905gSqYa201zCpOjoFJu\/TQI2L61yEoIkGvl2FslrIaMR52d1Slz9B2orWZVvPcz+EseW97nrbQcuOUfus23VpZ9reqT1Oivg7FSCdbNhScgshTAEf67O0aiRt1R8kSZ5pkebo34zkklztEYuD0TkoHt0SaunjkyV7XqmZqAqT8TWxEHkAMSnFsEjANwFTR46QZKXC3v5UsO07UUjg7CbrFLMfdb3pi957fQlLBTazE4rE4b\/Id6vEToPOf\/t++P31yu6ioA4uwOXltAq1jnpP8J2sE+FCHpt0uJKaHodIhJLkWsO8zPDjCPo\/+B8oUawEaPIr7HzaeX+C3t1elWbMFl0Ij3uDTxILH80ck15hQeaqICxJMen\/zTJ7atdReTVE4rvbF+ck+pqVQej5oUlKVyExEkvcECkUUQFJ5WHDOWbjGfu1s\/3plxp8PtJwht0h\/rXKfKGu4iKP8tMqPS76HY\/BcS0Z9rUZDT4AET8tVwwnMeYtua8w0dghuDUbkNDA3SEi0CQtG9xoHCoulAWKo6nQpN+bM7+Jo3X5yWb0DDEvDp3uxGQk5vcFYUd05UnOlszhnkrR3GbAc9njXCj05qVIlm4VVztGi6HJZm17hT9JNPrGXToR8QsyB1CmX6J6lONnG5XASPpJd2F\/0MJ0rx5jn2Gbb42BQhTup4kW0yroQeP\/1k1o6ptpysdEL1sW6BqQddQNhp8vLBYivcdG2OKxnr3HFRBlpWFSAz8mNiUF6AmpivfIng1O7O2hLVPfnlLKpYTtPDcm0UAqjB4ZnSCdD7E4RHu6iCg1tDmuimy87ycKRgX\/qKA6IQqgdftYf0zNAlNLomPs26XkrUXWyDpz2v72Ctu\/4KaTdEadh0yz6bmXHi74krkPpLozls\/rbDQaq70U+Q661rPoetg\/4MfQ0EabJeR2KRhwvFbPoIrMVB63JtspbA5yjNDi1H1vaJpWh2rkPRCLWWtE97fVJiFrxFp16PSLSSpNdz8oenOuik\/brLKz5BsS0GhKO34UA94RvEga0WTnUM6Lb0H8lD3LjzJJWfdqf\/+RG8MXBm2HTQRmTWpHle4zNBhjThpdVMAyQMkCeMLfZpTMdGzgOXuAXBkpUYtsQ2Yzn5D4VnjRN0wWTOzKUB589KPLo4ClTCpUiBqSovHdGTTRefwMJFqqryU0QHkzooORoeg\/V7wJB4ezDrPjkEI0RkmeS4Fl0bCTWINrwTOrpStvsF7wmod3NmRYdd9RaIPuKg5qUKuAYzp7aszKO6oVCJDlICEvjBNQmiJtTbKtts4rQ0qK4RYruPPh2LXh3BfOx0k7Uy31sLyrJBajpV875\/kenG1VvkxgaeNEmdzre8E0r5xT+OEJ83HxnZBOFs\/Ka1+DUxESMC+It5uq2i78rB9M+bVLj0dwe7pCkRns9BRNGJmjrbSLmFYPmpn\/fRxJpA9ZvW2N8NTKTFJkLU5OmTCQDMi\/UnB+WVdun\/KRo8G\/y+QssRWzgneidFqZ28KRjmPLhpx3HpMG2GRGSle1ebcG\/uFyGqcJTFPxdsBaXm2tLvt9A1HJEHhYzN\/HA6MaZ\/oTsm9VGwrn\/QCZa4v7Lw9meuT3qukpBtkyll+Qp4jI5szQbCKP\/4LSdSMUN5zeIhRPEMWMjyr2fKDLncMIO\/HyJqlh2Nrr9P+MHsvF9LiovoGPyavyYEmig+YW5tYnbOf93pMuAO2UvN+WqV3zTiF5lKen2UKa6vGo7muADFCU2D1kGgbjacXtR2ypEVI\/kckapHVGL5wdjDKL+2laeRIJGGlVgeTqccxZh\/k0pAS2\/NN8dVlCvMyRbo7Jj7KX3n7k34Okq8JSSGg5I+qgPOY8iJVaFXyVMYFG14mL8L0tXLYHmnFap1xD7m9j3XTVMGhR7\/rpM8o6ZOnGdAEmRPUbfy6nEFMXiPzO\/tAhdbM3CHCbeXXp3WISYw3JZoe22jzOIQcTCZsHjiUeMGL2pGuA35wq64tVGEEz6AAdLVCiOO2tS52FLhqsqgTtfF5R8ttNSzLjt1Uz6KZ+UNa1dX9J0kIKidlOzazEPFeTUkasKVT5uPHIuCwS43S8wO5ldS6AEpy6ebVOlnDLePEr5L1EIvPRX+mSlPRvDvF5vigDHRMY7yxAuOvT8pIPv20HEHkqFqIxz4O4DTJ1W3uh\/yo3KRBWp4iMudDiEYNo\/ykNpLF6fkv82dg\/jNPSJlP6EkhSiu87Ixn7C8Zfc17MlJYyP1Be++d356PEr8b8ffzG3+02AAJhpPc9AAj02axRqycixVkxNSCHnj3A6\/Pmrv6ChPCRLvPJnkSn6HA13CDBnoO3Cnz2KQXuXLXzmGuaXwUGVAE2wyw4hezNautac5uDUjUu2ZaDkgFISevg3kJuRWkCFGQSi7y4atvSWZLpigFW2KEc380mDfu7nWcBYmkWajbJPmbt6JOnK25C9Ga5f8C03yttjDqG8ZDXvnhgVE0PJq6BUIgqBIit5+zHHFK8m1Gw6okTF\/sFAsa4\/89hPZRUHvIvZHLO52Vp89p8L\/thEHvfodvkvrqA2iaIW43AYcQFw1hUqOsKITRXiLx+eTMBKHhP62+N37g\/rXa9eHd9O31op0TtYV8Ab4dWzG0BI6hY3LNUIW5Mxg8hzREjVIDD3tRig5Zb010i\/Vkj4F5LdK8AWQdX9qAk2hn6z0a7eRttIZxPwyddZalXk5XTlSnlBQ75RaPO8vXkWY+x\/mZjo52cW+D980mWRvrOXaF4GcyEelfFGQw668fWhnw8EzPDrCUQgmhdibHHg4BvR0X4QUXRZ5MEU7IxnO1wDGstcEM1CMGy0KZfFfOi12eh+n79AXcXwrtVjsQwFjaRDY0+qYS3wz9bRZdeu2Q0ZF6kTXlyZ3MVmsQIBSYvYg87wSIIDvlk442saKIsQx5SxuiM6y2o6Zs6TKUIFdpcgJLRM4erMMOvEzJi96xpNQR4ZjvBatBremAIhIKVVgpwbFHAgDV\/pDwuCil2CiUH+GDrRF5gY3Z5HOjePRTOqgJ+kBWhDBTcK\/5vBudQWXb1OltI\/F4eMLvqrFaPBiM+6ZShfyb2nBu4MosJYSPZFqHTiFPXc8TiITRezad2rb\/Dy\/XA+3Faiu4nxYNaQlOnbZDac6qDuCRLa3vgti9rzxREhRRGj5FqGBuQgMONPCE1E1wGbno6Wcyv2xIdow+YoTrZ57PSqmVdg\/REkzYQf6C7WOl\/MMdkChHErvzEmEYZdrv++PVgs34M+MUv1F3rkHMNJec5MMm7\/E3h\/8XI4Mm2N49lBtiiHf6RP6DcHvx2FbUf5MMARiCW4UhC5kkLpruRAstaYNKscqF4k9uxkHBAjOEdqYWaEiwuQEcp5\/O1jo8nIzdDnTQP9LvhoqypF5jlNiwKZCLJQq57Yo+IsnRpmggk\/w2I\/KCbe62vqcbk8X8OalBHEWM6\/QGMd8FFMycLNDKFsxh9rv2fQ7e7Vo0K0bcSii5mm2YShoj5d4HTskH\/Xq+\/b6SIylsFuCEM9q9fIMPa5evt+KiOJJCGD4lyRzGm0cPmzQ4NQJDRi0hJpFF+xzyvEazglKQYz4CbBFt+66ObleQchtxk6m5BWCdKty\/GO6QqHSgPbKMakYp2pQgK70mDQUDcBu8REgSjqQ6JMN9Us0DQ7vzOn8ApH8wH0lHOpFUOZ2U29RhUysOc+qZfdc1QPqS\/zCVPScrjzDhkYXq8EoY335cmkVotFg==","iv":"b29dc0f3f5394d4e689090c6453b2da0","s":"d20f613b5695605c"}
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