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Fragrance and personal care

Digital efforts, China bolstered Estée Lauder’s sales growth last year

March 15, 2018

Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder

 

By Danny Parisi

Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. Dior, Rizzoli to release book on Lady Art project
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Dior dives into French Riviera with escapist fragrance
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Hermès showcases the surreal for spring campaign
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