Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"7f226c774680a288f7b0b889c580cb45","s":"cbf31dd25ddee1a1"}
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