Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"d88ad74a9eadc5bc577b57c4c2b02ec8","s":"93a5c4eaabbdfd1d"}
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