Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"766e4e233aa485613b05165eecf96e7f","s":"e7a78112b1847484"}
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