Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"b40c39471b1da30860549160d2ef462a","s":"562d89726f764a39"}
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