Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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CrVI07VIQ9aUzE0ZiDQpZsrIDOls5Hr89m0+\/1tMK4bgniqGFDRSN8IFSOBBrsThARHXTkFstQA5M9Td42AN5V\/B8mbSTTTwCZwl\/fUqvtgWgK+cCJY1L5dbw0FwRA\/quRRnzCS+q9jK0tlgV0EUgzfXyKpq7IRwrIRNESBeeWjT6agxGZXshcY2GPNWMxoi7Ij3afsblptR0MsG7TxYQxHtPujMHeCzmj\/1ERZeI5zgWfMRrmo\/UtulW3A3efVXLQAXLA2diuZcAviNc861\/b6RNXRc48kncXgSjOoeyg4kx9W9MRm9sFhbXil+eMmM6Y7BRI3+2BLZ09g730ClGg8ZzHBdqRXVnJoQ5t6WZpAq+mnHaDRQ7jQXWG\/1AsC4amoE71lg98JgmUhVyRmrem9wApjT6GpIHi+B2GZrmBa5Tcg3NB2tFV6EiNBrfUIu\/FYnct04Cv0v6i4gDMWKuEo2peKtxmG8aKbxh2drsF5fhOZWyDisIPjP3eSndDtw3BL1tDKIOXnNGb9hNviKp3uB9ts8kw3q5\/u3q7wqlQBzl0XxnOy12WVD0gx9\/4s97QNEF76Mhfze\/4c\/5CcTxvQW4\/DCfgyDiVXdAwDO+LMYIcWRmt+4cY+0iOc3S9U2X0u0bOYrzYYuQQpah8gKcpTXyzONZC7CJcsgocYwEUuZhnGPF+DwbCloeVWTSRiP8yGY0afP0Z3sym3aJSg8GzhBh\/iNr3rpMVoXRMRgD1sAXk7sI4duNoLXBxK2G3WFA3H6DJbFMUgNHJmLtnNt5xAcu9aQSqOY2hbs0KelQ+jHsn6ppYyd\/9T7EJEYxhtByrSImQ9VfvgDncNfxxBj\/eI0PYIM8mbEnRVsyOpCBir\/43r7QLYflOT91Uy8M0j0QTMj4AYpiRQTVcNm9\/piDs777VebJz1cf6Z0zNvC7pnNYPO4mYDQdi\/8WaSvz2hsroP1FXHBi2wqdypQmRs2tvo2Z6G8cZl7AzTZFF1ceTCgqurLzgOPm0MwpRrxzk7Wp43Cj0uu8GtKCGtsItyN6jWemvEJW4URiYniE4S+sTB53oqU7EwTCGhP1jr8znogLA8BekfVjYp\/DH0C5kV6v+DTXquW97ZkURdunvKL7VQFjznhFW8OgEP4uml7fvHxShigtW+h0ICCnOw\/6Fn\/JKOH0lHelozWgc8hiOO+G9sHL0dJApOW431VOD48Vw15e37GIfwVIqlY3R2Io2YTamNNHlf3eanbO6W29kQEFZINnGqe86AWmfcfT9rTBExxnmQN7WQzU3Kc84QIP9MNA2CutYzxXDj\/rlOP4\/cuIjL6oRdZAZbSlSrzMEzmGc+Xzv5+5tKMuVfariBjforluxAp+NWN2qpdtKLh3G95lVVXhgVDaq3A9+YUDhUXZzShdB6afskbAYVn2WpTZeiApYHTJcBfmXBN7GEb+7T9wyOEWlbyXsyLdpOWxlbU9prB+FoHOo5sR3xRhlkmSgNFVG7f6e5iP9oQ8poT8Qhj2Km1iVWsRdVZ\/dTkaiV\/CMhDvWacSu0W0xFwkvs3PI82jCx\/fmKnzWe06nzIG563cQzP5zLB8XWxYBnRWrzBR03W+vHAxEE2ifqJ7uhMyJFRRiZMXX0uenKi+vQUqDPUz5KKM3boIbtvMHZbq04\/pNTAdKvtBRg1nIgHI0\/\/9P69zl4ofoTFJMmTB7noHY0UH1x+gp1r79X0Wbx+f\/VNroWwkfa\/Up8pnujhuOCG2WnwDzsU7pJeanugpWgIBc8picDiCpuv\/ztt3HzAReNIbs52U3hTDxBP7e\/3elK0UImLVGIz5qGCYefuEcMfu4eDrTA\/HQbJM7kiTENzEwMXtIxgjxHqAsqxrGUpiGNXSQRtEsst4YX7GN+5LLXlHGQhgPqsZTFbC3Rr8TOfWEGQ+nWMRnSkKo5T3gmf3FSFe0ECCgcAht\/wjYgLR0k+Z9l9fS2XaS7JgVGquHk\/\/3nxkVK1FE0sVlvlMPLUBieSgeiE\/+gLZuYOSPFzr81kOXCY09oUS\/0y7gSoEb2jzEfJkyGDIfO7EbskGukCFQCra\/HaHVxb\/QHNx7iDEzzhFW0PxQbCDvD2rKFyCYwMNwBfZxTRhLtf89\/\/eSxGCgIB0q8caBd3KKMwDWKd6l820nCcVJVREIdH\/vP9CsehDBGgZ2OakHqvQg9tdU+vCKIijSpjhY8Yoh12JhMgeUDqdouIxHyR4CmLpNmZPCLjrI\/qHONukH2Bn8w7cay\/bS3N+0+WjCj3C0uq+IfhdoII2Rkkx80SyCWzTlrqgoyUaQSvT1rAZyV6rwI\/zUfPpF\/gmtiQqgSKioZz\/8vL2FBgKWsmz29lMsgzyUMw0WcSxZMNEshqFL+egP\/FOkW0dhlaW3tL2DikMUgGna2Fqjtd+FsyJKHxu3nfZ1trpOpezsBF40u5AH9BVgRDTYkOzKtYeSNW8Lx6bM85Oh7mwehztxqL0g69QslRbtB4CWM1fFgzdhHuuKlRsSMfbL+YfOtjVTLNjd+BvOfAQWkY4XZwswfvz9skjzoK\/GTxC5ykN+XrzUIw9XCLa52gPPz0FCHZP58W6dN3tuYzzniwELbrstYYrdWjuzPHcuKr8W61rMEN+57zDGf+7L7Qh8JynXeJQJjpPqYYQ7PWZmXWKs0\/ABIgyFJ53kPZLevkQygIFrmhCGvole01YEyELP0dgczmlixiOOxM+t7D7RmD14UnjlnUX1qIvI4kvGC8BPVygnWqC7YafksOTqa5a3XeIep7UpEJXae9APTdpT5zMS3aK+Egdz6sj4P3h1wZL9\/2mWAIlkJbkAAvcjI0Oj2tzkrKTZWORJX6dMIj4Jr2zBPELcPK8CP+Ngzs6XGBHvy+cOa8ntcdedHM+JFrjDZbCiFCC6Fyr7zQFVyzvTun017\/WoyJjlCsrpLV\/yfnWCQ5hog94+rzyvgly2iM3CJU94WrQ\/o6VS\/2v61C3C49ejfGm7vMn9SCN+yT7LY0TDoU7fFwvXURtktyjJB04ImbZ","iv":"93dfefaa1fd85d0815313c8d43dc617f","s":"ca645588a298515c"}
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