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Fragrance and personal care

Digital efforts, China bolstered Estée Lauder’s sales growth last year

March 15, 2018

Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder

 

By Danny Parisi

Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.

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  1. Dior builds five-story statement flagship in Beijing
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  3. Happy Holidays!
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. Louis Vuitton shares names of final Watch Prize contestants, jury members
  6. Kering loops France’s Ardian into Fifth Avenue investment
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  8. Harrods announces key leadership appointment
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  10. Ruinart reveals annual Carte Blanche creative collaboration
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