Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"2e5bde13652543b3cf8f14c159db0947","s":"566126b4d91a93cb"}
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