Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"db9ca5b873e310e7fca1f1db393ec539","s":"6c1f634a9ae73f3f"}
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