Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"d031df6d23bc5354c84da6601835a1d5","s":"1de4d16e235a921b"}
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