Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"32cf490a390ca493fb52d3d2910d189c","s":"96e36e07d7225a6d"}
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