Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"2132c2cfe32de21808c27e47175b6e94","s":"1b4e070ef6838e37"}
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