Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"70b87543158bc02ab554e28e294713b4","s":"f9c4f7c3dac37dde"}
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