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Multichannel

Dior relaunches J’adore campaign via multichannel experience

September 4, 2014

Charlize Theron for J'adore Charlize Theron for J'adore

 

By Nancy Buckley

French atelier Christian Dior released its newest J’adore fragrance campaign with ambassador Charlize Theron through a dedicated Web site and several videos.

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  1. Chinese travelers want personalized service, embracing experiential: report
  2. Hublot honors partnerships with Harrods pop-up
  3. Register now: Women in Luxury conference New York May 9
  4. Travel advisors are hottest new thing that never went away
  5. Burberry uses Snapchat to share video and capture consumers' attention
  6. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Register now: Luxury FirstLook 2019 New York Jan. 16
  9. Neiman Marcus invests in secondhand luxury with Fashionphile stake
  10. Christie’s links with 1stdibs for buy-it-now offering
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