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June 28, 2025
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Sports

Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics

September 24, 2024

Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics

 

By Zach James

According to the latest findings from cloud technology platform Launchmetrics, this year’s Olympics and Paralympics delivered an unmatched level of marketing value.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  3. Live music centers latest launch from Burberry
  4. Bentley opens three showrooms in North America
  5. Quarterly sales down at Versace, Jimmy Choo
  6. Alfa Romeo continues anniversary-year celebration
  7. Vera Wang owner enters new licensing agreement
  8. LVMH averts luxury slowdown, revenues up 9pc in 2023
  9. Luxury is about to have its McDonald’s moment
  10. ‘Sustainability is no longer an option – it's an expectation’: Bain
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