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Fragrance and personal care

Dior promotes perfume through cultural collaboration

August 30, 2019

Dior's latest Sauvage campaign was a collaboration with Native American consultants. Image courtesy of Dior Parfums

 

By Sarah Jones

French fashion house Christian Dior is taking Johnny Depp on a journey into sacred lands in a fragrance campaign that pays tribute to Native American culture.

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  1. Louis Vuitton announces Regeneration 2030
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. De Beers supports Desert Diamonds with bridal addition
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. The 1916 Company sets up shop on Manhattan Beach
  9. Global deliveries take 15pc hit at Porsche in Q1
  10. Gigi Hadid fronts new leather goods campaign from Miu Miu
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