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Fragrance and personal care

Dior promotes perfume through cultural collaboration

August 30, 2019

Dior's latest Sauvage campaign was a collaboration with Native American consultants. Image courtesy of Dior Parfums

 

By Sarah Jones

French fashion house Christian Dior is taking Johnny Depp on a journey into sacred lands in a fragrance campaign that pays tribute to Native American culture.

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  1. Ennismore picks Bangkok site for first-in-region SLS Residences
  2. Dior builds five-story statement flagship in Beijing
  3. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  4. Happy Holidays!
  5. US luxury car market expected to double in next decade: BCG
  6. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  7. Luxury Unfiltered: How AI undermines the essence of luxury
  8. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  9. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  10. Louis Vuitton shares names of final Watch Prize contestants, jury members
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