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Fragrance and personal care

Dior promotes perfume through cultural collaboration

August 30, 2019

Dior's latest Sauvage campaign was a collaboration with Native American consultants. Image courtesy of Dior Parfums

 

By Sarah Jones

French fashion house Christian Dior is taking Johnny Depp on a journey into sacred lands in a fragrance campaign that pays tribute to Native American culture.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Dior dives into French Riviera with escapist fragrance
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Hermès showcases the surreal for spring campaign
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Chanel unleashes ‘From Dream to Reality’
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  9. Pratesi continues retail push with new Boston boutique
  10. Luxury Women to Watch 2017
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