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Do black-and-white print ads take away from luxury luster?

January 27, 2012

 

By Rachel Lamb

Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. McLaren adds to pint-sized Ride-On collection
  4. Tom Ford creates kids' collection
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Nobu to enter Maldives with hotel, restaurant, residences
  7. Saks Global closing most Fifth Avenue Club suite locations
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. WatchBox expands into Switzerland with headquarters
  10. Audemars Piguet raises a toast to Royal Oak, rounding out anniversary year
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