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Do black-and-white print ads take away from luxury luster?

January 27, 2012

 

By Rachel Lamb

Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.

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  1. Creative director Marco De Vincenzo steps down from Etro
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  3. Luxury on trial: What will stand up in 2026
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  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  8. Top luxury campaigns of 2025: Luxury Daily
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