Print
January 27, 2012
By Rachel Lamb
Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.
{"ct":"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","iv":"fc8ada2595938a999783a6d079b7187d","s":"4e92551c275c7888"}
Share your thoughts. Click here