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Print

Do black-and-white print ads take away from luxury luster?

January 27, 2012

 

By Rachel Lamb

Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.

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  1. Louis Vuitton highlights personal stories in Speedy P9 campaign
  2. Sustainability, social causes core to Gen Z appeal: The Future Laboratory
  3. Rolex continues support of The Masters tournament
  4. NetJets developing exclusive-use terminal in Augusta, Georgia
  5. Prada Mode exhibition coming to Chelsea Hotel
  6. Alexander McQueen takes Manta handbag underwater
  7. OTB Group’s School of Craftsmanship enters fifth edition
  8. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  9. Hermès opens multifloor flagship in Beijing’s Sanlitun district
  10. Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup
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