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Print

Do black-and-white print ads take away from luxury luster?

January 27, 2012

 

By Rachel Lamb

Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  9. Balenciaga makes holiday statement in new campaign
  10. New film from Moncler marks return to Winter Olympics
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