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Columns

Does luxury’s response to digital create meaningful connections?

July 5, 2018

Charles Howarth is head of semiotics at Gemic Oy Charles Howarth is head of semiotics at Gemic Oy

 

By Charles Howarth

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Recommerce gains momentum as circularity become fashion pillar
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Why luxury is still exploring digital assets
  5. Bentley goes full throttle on consumer engagement, sustainability
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Day's wrap: Delvaux, Moët Hennessy, Aston Martin, Yoox Net-A-Porter and Douglas Elliman
  8. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  9. Dior explores the craft of Sauvage in new campaign
  10. Consumers are mobile gamers, mobile gamers are consumers
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