Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"cb9f9215ca0808dcc6ee74ce5547d02c","s":"2235f77cb212c793"}
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