Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"0157906235c4ee9e0152c3b4754433fc","s":"1d6003b514f3aefe"}
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