Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"0948531e09fa119da153437ba4aec470","s":"c8390708d0262810"}
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