Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"bb2d6083c19234c0d1ab22b6c8d41292","s":"62a7a7447d2c8576"}
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