Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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xSahi+YtcwACiXrpQYY0HxDxX3Il+l3aeI\/U5SdlOc0Gykwp+BDTJIYx\/S\/y+84MOwJ\/wiwDgKhc8fj+vh+DJkSQ1c8eJigacNpzFkKnqB8tkI5e7xzLJ1qyrxB89+qAeelD8RT9O+YcL0ueNdBsdN0XHNHORLLDuyZ3NhQNLHyMzoByJIqjd7nuCZN0HXH3dtvobgs6Wc2bZtVRsOCw0PUn2+x3Xr3Z7pSO0H6AAZZeTT302zUkKxUQ+FGxFIwpe27MDqv99Ji9A1cJh+hQ7MM8jCbmO8yOQAWAnoiug6WFhrrtP3qXp4JhP+NxA4peCaiYkO7nrPttzxLNYuxscYLs6MNtyjrzPBHilseiXKeIWYxkP0ID6K+TVmJsbZzZQMQbnjjjmkNkwEDapti3S9EVsDw0X2ZfEPlva\/mLlp7hzLt3dHcMF8osQyZg0nEAxiCO0Me9kT+tR9bHfYBk\/+LMHSRq\/ElDICzN5EKEngi\/CgbE4H7FYJWPQhnqtNCb+4Tof3iXBWLSOD9mdfuS3B9tQ+hUqqtqoKN14Qqoysx+BZqmJ76Bf2i49kdUW6xmV3YMwDUW0CNPCcqOVo0GYKLFLbJQa7T3E849DianTasbeb9Ts\/MyLDevRra4f8ABFBepeKWWmKeYT+\/WXo18Z\/JYtmX7HjaLYfJfl4RA4HpGx4G4QmbRUT4cu84\/M1kfuxuRnjaX368Ea2rR243gu1wMRxbCtbr0dH8sYw7Df5nylETgTKwy4TW7lgATI\/WJql3iYR2GKrqdHeaBXzJHDrOU2S61vhTFXN8b\/SRghixWflvE0VQK14SkLyPcZNoBiJZlVAjzAEwVDAMFmhXD5gkMiXv6UqFd9m+d4wgA+bo2Jl\/kSojGMyRvtMxH2m7Fu3U8ZqKCT\/yEv1V5wmN\/FV4W\/OKktDisOscryLel\/8BWdZ\/spqs1PUEh5hvRaNztDLKAySfQUp3wegLVHtjWiFiZNnbAMa5SjPGugyRSMDb6Ym4ZLDsn\/WoiTT4n1Yo4XiYJN+EAJQyFQJqHvsEWfLYUFSNI6qa2sDE+IPiZ\/uFDUJzArASQUUDx\/TGoZ0qBCNK6eag872x4DgKzq2MNIi1cy4EoE3B6bvVAyYyjnP9XTIxHxdnXdiubcQW3JbUpApIjUl3ks48mkgdECRhy8jBC43fWnnhc9Ww9poxGgII14aJzRBu7nNQLcMdq21wgec8IM\/+7nfOGZa48NQr3YeNI\/9oPfFz6L4e1lM137CRP5qWRILuy6rdQMnLlggeLuDQX4kfAD9YaCYxC8I11+wgoMxaXC\/ghsWt4bblrZ9IhHItQEgVChsjGrPoZZGI5c011MYFK27SqjnHs8GHStQk9SMP3zXsFxUIAEQa+0PGvsYYHqsShFSrGjx0ewkwiHTsQOhqgOKGXEZKjNG3oOfQJx5re6JHSPYW8YzvFYijyZlJ2Z2s7mJLT+GVf2rwdmDuSC0Blj3xNC84Phh41N2q1qe5oXaJ9GWLPsFe3sYVCVa0pIVF9YSjxGrcAuiwUKEnIXcDt3OXchPWYAXxJLFpu2+dXXUCiNIRzA076TYEE7v5kpyoyt2WYzFPlQCbo17OApoEIWTFwN\/SmSpfvn0wE7gMul9Vv968qwUnYhhmuWCCfa1FU6QI9pjzWKU44FxSWvGovWiCHuSmxFXOgjSAr0BzimhvuvfrV4ZBS4PAe7TWSoOVRO\/EDuxZxBgiMAgiXO8kdNC3mNzdGvuUyQ3mxw9nrBK8YZNQtgdkVDrfswU8UE1+GbhD5qEEkpvrxR5JYMSZCrykynzkvm1MhMkslVBn88omQCY8tCHt1\/1JUTMUNrJ8Ekeiu49kmo3RuOcsOL6chUoINjIdBTnXT0E7Dt6XI9tlmoqlxv54eYAMSuz3NHJ4kn+iIJGdjqPlf+MZnzgO1Su\/lr8ABvIOgY6Rvhoy\/ZRe0vhIKM1Sm0xC8UueMJU1oys\/Im5Oc2OIORCg50Z2sUNQoegVzhWMytxXi5vGlBDF5ik+JDh+eUQqRysu9MVmVgC7xxaTR0Wgca9p7dbWt+7d58uNkeXqGQcLDQNIJUOIpJRApmn4+Eem0FgF0ypkOpZrqlmmOGHe3uoYuJs4pH4o+UvShZK1ws9sZC7vsVYt57nZ377n+s3tPChTwxIQMrU\/Mubpv\/Gx4k34XOPLMXvt2NIZcQMYyahOW5u2uV1HAZhMGJHuEXwKVF1asGvXNqguy+hslFKIpFFUXvKwVLdTccEZuk+Ssac\/N5c+28qg19MD2u327SPaynUiwgEM8MlKYQscN2cso+wS9qzV3IacNPsFGu\/IaIJfOuiS5wEQQ80CB5pBAAv7Oa6as\/Z\/xGgm9IM5MAh8W95b4WdmRHFIN\/IIroBknUdfNfYJ837CZgxWyr49k9FVsHI7\/\/xBoa8KPFe\/Xr70vLF17UXCOl\/mw1mcSJ8h+UbG5X1MimVoASEDMWKAYmt6b50HoVlKHTUxCpIbjA1TINE\/5t\/VfiLAW3QIxa3Nq36SmlU5y\/T51QjUFBXY73riIw\/Cg46Z8B2hDtKfle2aJK9DrNZW8NUGB0okP6yrFdKFHV9uR4tGVNO+K3CD2ELfqDPMxhVjsIXdbDICLsInqFt4rLw0qkjKahO8DhjxjRSCRGfDUUxWOOhMJqMMJnctWeSoYvfxqS69D1eNNROp0yZoOQIi6bsU1dz20e3Cu4jI76dBtvKnZmP3a4dJ1tCm\/tMcj++HIi+X8g\/Xx2y5UqESdRsunCECNPt\/S\/xta0\/\/TIwGhZa1MAaGz2Mz1t1mIz9QsInq3\/iwnOm5gAilJWi6g\/KF9ryYHFhzfuN0ihyjZ9zp2jtSWRWl34xYE4P2NqcBlh0CZTHVKJVaBiZxV+kF5VjWYnCsZTuCwLCQuYCwGINPqhgVAxDRBgz6gwh7RLcecjZpfASRMvSXK5U4NAHTvQzRt+NV50PDBPsEyLkBrq2ZYk6MxM\/xwUfpyaHJ2JiuUtipDZ8SoTf4w2gSCZD5zadenGx4zOocKUFek6egKM313\/n5QoxgHu2+mYQyw7oL1A2wj6TUVLXm8lnWURHp5QuIMsei0Bqz\/pTTU0Z1yNr6oDv+u7brb5pQ8j4BuELbjCi3u6vKeXIFJm1JUrvGUfKTvksmYKNl6f5Xgd9cuQipxFRbRJpd0GBMwaKYxQH9uY\/orDVQ5n93iwxnnsovszqLbr6qW3XZDSO2mwtWCDiH0lreNJ8aPwCSzXMpoakFccAm\/M0BB0fQonSIBRl0oo1xGerOMw+gCfJhAOMELdwiHcOXydRuTB9o9s+uPtSKQ1PDvLcCHRaLWlbua6JcPb2PuA\/iZ74L3ZanUYU1tdNukJqU8sdEeFNoeVAe4kLWQcgEx6QGkJMYG6jif+whwjDPEVwY6SCXDMqy41h54fSkeOY5aEXfBFtcrwAdepq9YSiToKBxnHWjvd6Duhgsvw73Tx\/NZZ8fQKPlysAoQfBAdRx6OOYvuVV9OUJMQGlKaYOzIVfsjvXW1UIEvKoVrwzNnw68XcvlI4r488OmsFUP3Q9dhLZ1ZMe27ylM580RZG4F2K1ETdbM31CJIP8T+aNaCQ9ead0STVxP15b7eJLTp32sZixYVHFGeL4JwZAkgHpM\/ulrt8v4PJetn38w+O3nAjSgsqU9BnyU\/RTrekojPskMK9A4qt\/Z7hQCntm4obyiiFMD\/Sb8JLaL5fQbatJYJ9\/iO+caXz2uBemzVbK5fH4WYwhhinZto\/KNHWnRchXu0UjE1XjEuWCtvjbil01+pJJI\/6xAiZyOJbGW9S5o3NaYBsBkLZ7NI6gMk4dTTZvDi4jB2nMZpdJlez228u0An59YGIFIZjlFhDhwf8zz1aPyQ7i7XgLZQVuARpZZ\/M0Zr5sny0AWnFmLLTlmjNhgGSAN5ktMT3lsAinGpWkRPFqdYAy74y3shm8FSjYL7DOg9fTHVFBRneqg4XG7EcLjv378b3n+qiJs+n0VOeZIuuhS81F75iKg7uyRRidoL6pUZJjRbIvxyqeaDJ7kGvuBWrecQuXlvOgeOgKq\/VDC9UhR2Do\/UYyrnHk3TxxnZeBU+5C7heWjWw2u4KlbTgRZYPZy8Rg+CUVPovZV+SQM6u8j0DH8U3SSR1ov8VhiKCj5ucIuSDw2QHMSrLotuNHMuGOyyim7KCLy29LBxUMvmFo\/UdZqkwP4LOhkkePtW1U+ijYOJRbdV6vprHC8ddJXOuY8FOTBAMjm3E\/cg\/iTrTXSAu9ur3rF6wS+o7D0J9X9KLFQpIT8HCGEJfkFSYCOGMO+afPoj7jpp3ccjjzPpLwJkLaUrNutS8tIX1suSN9dBWPl1VLqRmM3yPM8szkpl1Cv7PCJw8tKyBh928iRLv\/wZd8xll+znKSc2vk18BqKiaTWFzy7DtdzXhRvj+FMmC+z3xMJ20kfSc5\/EbGLtoLTqjMNDmgfvT2kiKXYQUZS++qkvGYpysAIK7RGLyakgA3+zYlX\/L+aqBMW10zvYS7TYxrMEHglrJ\/MxWhhAVHEjRE1RJJJYUvuLMUzKjiivO0SPLMsHhqgY7yubviaT66PLRLUVaM6RaHkq6f\/EP2oKGDTzT0UPQkBuo6ylBgb2PWDSj2y9dIqijgNtFvKTh+FuggI4kK7XyxlDgtb1kuxR4zOzv7ncKTb3iy3PAi6ml0ZeFMoj8XXandXtsETHd5MUkMfR22U9Sq2EPDcdFihTLnRE9lE+1fh6Bqf0adZCJCx3db+J5Xvfthq\/Y6qXaJ2MsIKirjeybqu6qUz8dzpTsBsbCkQpqETq7GAPt75c10wUqA8Yk2ZdFnF\/k6W1xLDmyGH18YjdHCQUJf9eg\/vrCTJWB9B8A4\/DRwWnpdJuihzqJScLeVnfV8qBCQcqUIeCmVB05kyFVLdgTEZP7cWNyEwx3qhSNMefJ8BFSgwg8KXPRykrG\/AzZiqZVx\/UKk\/\/mNS4EHkwWMFTwRATaEZxbHRUVM9vyA9O3XFW4h5xrwxTar2aq3VFUEDH7x4gSTODZC9c2AR3c+WUavCeU4yo=","iv":"325bbac42eff428b5b67ec12ac6ff765","s":"af529c9188a2b6c7"}
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