Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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2CT8Mn8Xu3U4faNLM8ftBd3sDnkSPW6MGh\/wsu16fZxYSQb9QoxYtYnuq5cIf1lUCMGkLfbGKwAqCD+IrVsJJSI\/T\/h2u6W6w4Wlv8BSjbrd47LzyyUXA85vQE8W3V2WklGFV+a1cvAMeeS0h1IMDNC9BxNAaRDheIX7WHF0ItK6yW7+SJIAwbR0GBPqUSr\/sl6eddH45rKfDCfHhIelPWE3VrKHzXbj+RwPOiE9Dcd3fh7Q1hitO8pjdIW\/JV0trKaJ95\/zkfgJiMRgKzNhqjhO6jcgiyiepmwTi3gjDjEZc\/QC8qPQ2HC1ZnJiYhqcTqGn6SP6zvCeNEcQcPlv5hgItWGU2aB43WVwPyROSg6SeFFzv9yuMU\/tJspUQwPGYVKXUQwfEG51YQA5fIsf\/8S47U3v1BOIixPKc2A0gvKvNIAaUzHq0IXOSn7boO2mojRhGM8P+rfHaL59OCPvLvLd8n0qssNgZm+BOxDyzk\/gV2yGQTVy++hv8tCnSPzT0KTzw53wdAhb\/w9r8U7kgpzQoCcvoLUdxzowDNpmG46ligOvSX2p+ezpGQQJDcyO+ENhYZocYVZXwzpy\/44vf1bLXR9vYhLR8a2puRTPLeGdCCnxrfmUpu09KKg+nouzhnL6AO1rD4PreCqwKb3R0c+aTFSJbxMDgsSZcoUN4rMywAdMnXqJUNldHWY4Q2ibbq4dCuh4lvhrTpMrnkcdLAWpP5lmtIFX8PqNbO9p0n2x+hrG9gwlpMmQSRj\/nZHltEYfazzG7cOeEouuCkxMhSndXICErK2fLgug+Ic26Eko35fPnqtHSEQhaWi9TlrBHlp3w3KJVURgIPDKCONFZx3EJCjFkxomumdVq1i66VzfsVSbBfcb6w1n+PKLmeEPjxIlAjfSVvpseV9J3SfQ2UNHWtySZaHy5PHNsJ7mSqB+NGZBYPOZH4e+UGqv\/GaF1RXdqLL5JuSSX29IHbBIqqzHsnYe84h4mXuUC1hv\/kitM69trZOtWyuYRlkQPxNOoycuS6apB0+93d+jfmgt\/tR+BTVr4jG04ymRAqHbv3oCI++1Aqn6drep6jczsPawxZyzkZFIe78rsB81bUSNEmkT+rBCnb1oaEQY6m6MdCgOu2WeWTn8kt\/nff0oiq0dOLKw9mKT1fHvIRPrSAZUF2\/feaXP34379MPmLqZI69J3F3NIm8PkrDrLnC5c61c9YhW\/zPo9zBR\/08V5jyq+E\/i1OzdFSbnAlYYcBXWwOuwIiSRXtZhKtEs3UGqUQi0kp6HafsirZQ91c7GLHCNNw8cIKsuuQqajBY507wqicRljaLyps9Md6WLi1q8GuwzwdbuKi4IgLoEf9bDsGSCxek4xslDdO9zznxhLVPKwdf5TuD6Iw3XruGhxHpyUr2pXmW\/BfggQDHQCUyOswQiKMpc1rUnLJdlpV4RnwL68Br0+y2l7tSKqO4CTG17aiwpIcaDZo40b3kPZ4uN3YQlCczAhooPjrwOf9yn7o0U62zHhUjOgOB+WDOOV3ecPRDQ5NmdItA+ZVxFvXiDx6OqmjR69s8YK1Ng7sajNNvRY+Lz0xeLqM1AfmEz2ZreOEVINPhST\/d+4g3CFmWFCFW2uUCxZ8w2VeXg710QgjASuFiT6LXlb4RO94dnq\/IskOxAUZUWXCH5yv27UFAi1jEWAvyKA7iEdl084pf5dEbdvXCUkxHkeXmmyn52TmhHykJj7+hU\/p7Etn+tqcckdBXSzSmdiWTaiDeUqQyTj35KHuocZUyA3753bBOBGZg7zy1QVZjZY5FBpMWzTxzEJnIzlVDU+h97gSxHLrponZ3PbQAb9mcOSqbh+pBrJozGwmgXbvxsnMwg5NDcFMs+x\/v0hgzzlnaaBDye8slhrxBR\/Rvc3cbRid8sUXtHh6xVC2VR5U\/egRimcaP3KboGiqq0gadpnFKxfUO4wwFqu3rBmABz3jVmLN392+7qvd+VHgACqOgR3J+iqf+pyfRoo21Lo5ZBPHWWI+hY5F\/CMV+Hr\/LfXtY3huB68rv1ryhRjkXx34bSPCA6nQKHMmRtTeaFk9zr5\/WPprzcqHAWM0Lafp1gdvdU2RHOOKIrwqhsbMrirSkZWHvNaAkOF+1zLGZZwNsgsapvI3ka6YMIpe9K9fQ39moR3WkXF8VLUklC6jz8VeCvkWv+MgKg1paeq\/pktcELrgdn0UYpjy1zQ7LU8hMQlIG\/TelV7X41O1cLbl8I0evnJQzTy408rRzu4lj99aWjUJpeUPKfnKNm\/Tpe9nKuNx5hsio5HNiZlMdwnRWLdslVMdgalK36J6v5ws+O8rCHs2EvMlqDfYAGV0c3ZnLdeEawq4IZ1Eh3NnYLOL20V4ofdo7E1Xr\/UQttOjwTaXibYpaCn9IZmbqTgmgEH2wlSfUwT5BZL75M7KAmxb4msukZ8QcQwJBigCnD8hmfdnHfnqFWV7js4bI7XL0BJWnCPbvkQ\/+CD+5\/TXUHwaKB5qiSZuMSlkKkkaU0HG5ZyPciDh9IkKo7D+ZN1j3xYnnoK+9f1zOSPge7Fe7ur\/FN6DLUiP7QZ5QnN9LSnR3XhZKBfux5SRmTwNZrVNDLxnGVcJg05Q42IJN3ODTxCO\/zNRCwVjNOR6\/DyPk703kAAJhXRjGuY54\/i8R9dQLJMRQ7Fte9bWOY6eu+86d97zkwlCcbJ7V+mGguwAJICWDhBI06cQ1rQicKVAMmoHc6WT\/DolkpeF3qpxNxahTE5rZlb02z6Elu7t8PS2MFiR4CFqJcNuuOU08bqPHCs4i0RwZAJTbbrAi1VFye9n1k4+uOxDIflVyvVXsM0Vg0qLSJfZZJ7gaBz6\/gf2cZ29OMCeiV0O6rh0L47PT7j5FRRVM22mnG7Kum1eOP1ToeKTBurSGLvgJPX179PqJKOJWKecKOHMPCdT0voKGlpvY9v8rPNfjRq3gmbyLn6vVwNVJGYVqhXsoY1Al\/tzjIzO7Rmklrc4JG2VDzIs5JjpSDuEkTpPS\/cEKUVzecGOl8tR4NiapeTe+O04QFAry+2rVAHiI18l64Y+w\/YalwpYVHwLAknsXpbJ7V\/7M+dAKGbbKIh4XmFrRviVqLexdPHnnM7GYQJZldhZwddx0LoXEuRRi0KqWgKvOA3j\/qJbgr4KZua4ncmdyytgYO\/Fwbrk7TZVR7Ks2W9DqHmJuo\/mTAygfA8R7xXeApxBFJgA7FL3cdePuZ64ti74TFvs2SzKv3lILr47L2pmQsaD8I58vXhoZGzSlkRqlQvTDKBBC34tORZV2\/rCfaeJIOpCiPieLjt7ut3+LdnxPc11J5IkiJorvGNuZXJ3zv6T0dmia9MbUAbKu7DYseYUYwyS4VMEziTBdtm6gyH+bp6cF8IMUyVi3HhjFeNHLc9j7zjzeWkMXZ5Gsm\/FbnH293t2QxODTeMbVRARatFRxaulFx6yqqltnzPQTilaF7YZjoLlxT5RYikNoG\/S6qHne9YJVnfqA3KKLEDvVsv67LJAX34iv3U2pvLhvymbdb0HWgkbwxiOPEb0OflmpIhaDlTNQZgYieAy3ooQiMKBgs\/RAcJ4uvMosg1rdApjD28PxwHhk9YQk0AXRxwjBPbSePKztptA6KVn7n7QfMsQDdc92WmgxWCiG4MyiHum6oBxmcUiIAt0O3XdwRFy\/jtFFp8zCXb3fDNtMzCP1EqZZbKa9quSAiICWfLMw0AldC6AHRT3Bc9tpbciV0G+SPgNSwGASGY9jtz+UXVx+kqUDoqNh2b75Og7slMamXSBlU1ittM24Golf2jo+xhL4Z7l1bSmWSomKdaNNl8atpmB2Z4kkYVmwZQs+eY\/Nrnn4lJQecTc0KaBRrLgEdYAd7BArl4J6eAQZtjd+MEDlWi6lpP+jOS9A6dHDV\/ynJe8H1euF7IdUB0LYjhpTx4Bg2yPmjUDaAoLeUq6rZnjm90zIIgC9HOyRxnWrE0o5a\/Jx8fcClhbHL5LZVDTC7sjNawAPAx2TRsqS0MqVZgp7KYFZucMKKSeM5nbgYhjTo4wJMEg3GkXMic7jsCrlpvyZNnZL0A1VNGUbzc3Do6VtA7u3HjaGyCO6IIjF1iBR0xyfib44XED4RGG08kKPn05rJzr2fzuX8E\/x8HFTloj0j\/2RQ\/4hVym5A4UTzsZh0LduvvamPDfms6ewkPQ3D2A68QH6UHPsAe9MowohrFBRMql3jokEmNh6GikGzBTX50do6nrGnZrbwbCRbiQ0\/obIU5hdtZ2avoXSVcjleatRLnU8Zy\/1UvhXlmWygRoSby7qfVCrTtWoAvLsDHWqBTV2HSgF7fH8eo5hmDETqO\/qHQrVDLf12rZ1t1cd2sGddj0yX\/FGZLxZu4sOf6ebZNVHLTQlW0vjPpuomWI\/OQeaRj2g\/dhrqw3\/MMLkwyvHPWu+jFHJ5vh7cSrm9X5F26zBxwODlSPYjuZo9LLnwNwYnd8O70FEzST8idLtIZKMW7qod1iuB2TlZwqRXfWbax29J1ckYXTDtQ3d0O4vTi67PvN8yywSbTh0RmtxiRZ0Qua6AJqeiO2BHd0Uckn6YPJBKL4+ieW5Tzqv4Qvi6FJDZWhMEPo3VWreq7P6QxvvH5DOula6RkPPZWTYl6qBdtnOamKpEr7zV\/3EX9AIU+vlz+tWKrE\/TdBGFfu0cBeAv62pN7h9GRrYozFPWbHumpgNgkkUF8Se93Yjy5YkL4gBnVvO2oBPMAkHhQr3iDU++ouu8Xzjb3kTa4jqBRZkkuyFYjG7TDee+1aiQnURW1Q4m\/+zITh1YGzSdVVyOHXg9l1PRnX7h87EiGwLzOz0SrrhMqmZDL09Pwzizpqh3MuwBcA4nyrBCfAto6Y\/KYpLVLNzw+x\/j2a5I0jeLDlRaVmg8ZTiE1vAvRJghsT2tcm1PbguYdymLqpy1ovHLpdpBKJyVTGekwAqsGLplVYfBmf25YBy14TjJUhVMu26gctrWlCzkOPnB0HUfxGpSe+dXsBfoCNXxjsYm\/4k9zsIxRLM\/bnTdyA7Srpkqh4\/J+960=","iv":"69fe18d79638bd5326f42ecef0530dcd","s":"65ff509762eb9aeb"}
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