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Internet

Dolce & Gabbana builds loyalty through fan-curated music video contest

December 20, 2011

 

By Rachel Lamb

Italian fashion label Dolce & Gabbana is aiming to build loyalists through a contest where consumers can send in videos of themselves to make it into the final edits of a branded music video.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  9. Balenciaga makes holiday statement in new campaign
  10. New film from Moncler marks return to Winter Olympics
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