Multichannel
April 3, 2013
By Erin Shea
Swedish mattress manufacturer Duxiana is pushing mattress and bed sales through an emotional message in print, digital and radio advertisements.
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","iv":"2b0ebdf20ed36c3947858bcc940e2f95","s":"1728dbf897ad82b3"}
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