Multichannel
April 3, 2013
By Erin Shea
Swedish mattress manufacturer Duxiana is pushing mattress and bed sales through an emotional message in print, digital and radio advertisements.
{"ct":"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","iv":"d4e5ee29993022df2d49c1f9b8cbbefc","s":"5e9ddba742da9546"}
Share your thoughts. Click here