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Multichannel

Duxiana triggers emotional buys via multichannel campaign

April 3, 2013

Duxiana mattress ad

 

By Erin Shea

Swedish mattress manufacturer Duxiana is pushing mattress and bed sales through an emotional message in print, digital and radio advertisements.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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