Retail
January 25, 2021
Products are finding people through digital discovery channels. Image credit: Instagram
By Sarah Ramirez
Digital sales can no longer be the sidekick to a retailer’s main business, as the COVID-19 pandemic has made ecommerce a matter of survival for brands.
{"ct":"9OKnDTeqZhkvCsYMnQLAaYJAIQ9zn6w2iLIzxIv5cUnb9XCHMaHuBYUpmLpZbVGym0DsSKVFIooofhwSfS4RIqS0lg7Z6xf+2jS6Hb00cyb9FKBGyMSTwwpAB2pSW925yluwwY4z0jVo5Ove9lvhIdtoANEI3P2LyK\/sU9ciOMIejMO0R88HLYW2lv7OI1w6en1C+aJ5SOEuIkgh5\/C0LQ4bS61r2ZhKIYMoDgOooEPiQCQooCM2tkx\/mBi5PVee+69xFKoj0hfrYfLXsrOEEE1s5DUo\/BFYn3owuXLoCD\/XEL2U1ryfxDTxNNU6qVvIo11V54e0ru4srqbk\/WazYc80Qh+zS\/2mnGUzB75jif\/iyOX0Tp5drz60zcMNdhTuC0VDNrjCnvt6nUmxiQm2x8Ugde9cbM1c0VfH3WNEok1Zxw8zOEv7PoQPDOH6tE4ezBnJilrT5Ej4Y2M8BBIvsdxvNmc0w4xUydOMwz5cLXqMXc3Ji6SMNE4IOGVaeMFyWEmbY5Vw7zgQT+WCHsjE\/RGzh0KocC4UnC2bv0FnHvgH2q9virUGFXXwuOQ6GXBFDiVxUuDbttNi6mLKrxbvTBaLsCk1MwIwFrL03dwDnq6zPyAzq8NsEGwLe2yVJ21OrllI5U1F\/NedWl30uHPJCuBlR2vo7ZuEf3uf1VXsHCz7pGcS+bMw5NM+Z+6DGyIhgz8PnBqTxW1\/uvJy4qpIw4wkQR9iCGeneY25MUWJAF9cfyz5dzl2hWE2yXbXuOmTWZWhPA6Qn4HpBIdEGh9Tu2j1\/dNMw94pgrUTSzgu5fZjbYe+H62yLpPIoFr9vIN1MyjZ5SghmdXzid+vMdDGDRRskRZrcQYrenyi\/ss6M7S9vSeJ1mkZfjO0w1LJnlHKGGCRa0ot+B+prtnyIZZdT2pzk0GTnF1WTKDzHKWH4oQsYlm2mqwVUiaV8F7uoP6k\/ioMZP4lcaErH3VPARtrZmckSwfdD9bF0v7aHy8\/jtg0T+ns44eRw9d4ewBGG78cAt+QA1W7sO\/lIIrS9x9kuv0m36PReinOK\/cOAwnQ+elVj3A4qllI7BTYoZ+NVQ6XZINzskfH1ZLGZ++aDK2cVSMnVunU2kdXU0UN9fyXK4NoZPoTqDm+ZSe9GuB5zJocikzagtMzEpJAr+7A3bSi+iNMUI2rhOK+rgoBlPgFDchhrxZU5mwKqc1JnUTkKRRWDSlYeEqHg\/FhHhI94RkP6b4PCaOWbuGPzlPqTRYKi1SDhmQAZMlD2Xjrsxjg8dV\/zKVNuSxAJgUJnEEruXvQW8z2IMdbr\/mkcuZXoO8Ru4ns0WtBJF4uGVxF1yjDwR1ekiHl7UIdeKfsyIWOiNaDFXzvi\/N1bwcrzjt34KD50m7\/w95s7pFf9gzYqkn+jxTE2t757281uGgabhXVOJgCUToLW4B85D3NkUcparG2AAjliDs+4kSTdpy16b8RE6Rqgk2Yzd\/hFotRj4dXH4hHGXUvwE5RDt5waZygvsJXawuz9xtkKUfU5RttBG\/Ud\/RgaA1q7LCxPCmZQyMl7f6894B2sku0M8pYURTfG2XL\/FuFNrBzxsFsaH+ns4ZomhtmHBitPkJw037FB1jc8mNIrzZw+tGsehH7IZuvpqAdeOl0C\/KJcME8XEdy8xegNWWLhz5kqJFe2jWGBsaH1gauM7Gk8zmneqbvR1QLMnJr0nJZEfipzPWBSI5\/E9u9BBv7UvrFpsunsO4w+Vj+SnjrIM3WS4hbRf7GRo47RXa7VwQ4uhZJ6UwaU42jXfBD+XhPEldc6nVTun9ZukpU4A7aJeIgSwQsZO4m+C\/ovxYNuCYZqjnxer3ZGTg3pDi+D0B9s2CKXGvJtsC5Q3fBPWmidxR8NM+QiT1fWTrJ7SZbkUmsMIzWJW12kJUsxz47q64dUenBjBRpLB0KGIaO0MT2mKmkHoa8OLBwrv2A8H19Xh+XGqYaiu3cHpB4r2Q5mk9c8usGV67x5krI9G8cRiRzctYfTW6hOYKv\/0MPKQa4DRbWcLFeAtr16zPfKLNpCLoC5oYTeKqbvGHWsxRXILjsbWNTld1DpwgQTC7Mk2RteqlH14I++Fo1jacahln7B8\/PVIrBxvusa73rqsfDRypgO1ZKR63cwdJj6s7Tc50agayC+oP9YCEqEGz2KVbuJWmgbxjEyUObSg\/bROUc91gc+Gz0tVljNaPz\/kLLA4fd08aZRDiCfqVd6ArfRD1kcviCb1ya33PwofW1\/z4AcCkJxULgjGhvlyCLFu4so7E2iAvMF02ry2VNcCJi00ZuLahKCljHn8J2MZpLwSmDojZXqmZhiktF49ilDdFm1nZpDAaFbc35luy7JXEpcPKPC+y\/+DHZgRoDbw1vFxIqi7qD147sbN4NufSZBnKmuC3cF3B2CFxyt3sTgYl4hNDqNwZ1zz\/8tu2UR50uUit1h8jDzygFVDBvlvY3NaSkWr6+\/Q33FQ0emdhTHobao0kybGVz7V\/8HO\/YBCpL2evSBzcxYkZz042yqq6K34mmBNpqJqBWOgQyadlpYgAvd8eXwc7C9sgDprhXC31CEVAqe43mMq8ujl05hTvutqcyvWpyBxc+ccSOmc4VRCNgGgXOSgscgTvvKoRovI6\/ktvNaN55RKUCH5Ez+ZEAQaI9Z6MiUEepZIwCOFsOavRc5bgJ6C\/\/iBcoO71+O2qJPFQbAPleWD9sppQRj0nuM7j61TeP\/7VZM7pULCi+AbEJQ1D4JLcperKBuWNL7j29DoqlnB\/7vwl0k\/\/\/2+a8Y9fvxuKYYwTfZmCMS\/fmKxeC7b5WnbNRwa+pgzUqs6gqc8PB+IzetZHfUbacNEVlm+uab3WCdk9JnJaqeOZxxahucl3ub97pL4HGpSZy8D8dQbkeVofcC4Ur+SnHdt4ButKHarbkP+bMODqxPoddA3ZM7eKqFRD0DpQPGeMNBpcEw5tlf+NpK\/\/yFPRp0hWu+Hwt9XqGYsrH61x98qY6IqJ4\/l+9xZZy7nzNVoGbx2otyZAUYONNv9ot\/85LywGqQibYodwwzk8fp7ktxvOktXnmpE5Hhz4ySFIjbuM8E8Dpazqw4y1pqoy6DvPtZKiV2i6j15zAr43rBVNWoOxOOmHJpNKIUKT20BsvBt0hZKu+BvCt+y+vvJ211juTD9SfBBcfP+X2JWs6bjxZxN+jhz+ftJrzZvtMVTRIHWH02WJwCHHRZeU2m\/YqMqFLypKCo0rwqvkpokfSXzNwQsJqsUSus0rTpFCRnoZ5uQ5So\/\/A5w78\/5+0P5sbkHCZUQXg1z32r8tMg9FEqo9NiSPCxC4ls83JDnwgOvhAccjSo0GclLAWVenQCfKjCe8vmOjaHM+yJG35tse+991kP0aqNdtUe\/v88J3du5+iRJF+dzQgIRvw1CXvSECB3SRGTE0QDqNNbpS7rH54DAZQl88Wao\/p0OnU+SbyBFp3yrWOeIl3KvYOhPFrnYmmGHx9lQ4\/ay8oBqu0nBBkJOY71rEYfa9vi9neaUQzBQRLXE63T2A6bYY8xxYP7mEdKv9utDS3h38sQWFbjcyZCT724ERrjDNNLa\/yhU\/iJhgYby3QgEeJTvM0x5HjAUtp+bvx3LNL90sVNkeBGnm4GWRxrdyk6HyqaBvI6ePe\/MLyRgQkGxWVy5U+P2z\/eq3nk2ubEkvIQ+D7TWzCyIXdkxT1X\/KxXhHKxTkqFv9IQOClMeiyUwV2PC42\/xGxZDYsJ0c1raz2GxaYb9WbUWzyyOFY9OmUi\/zaLA9hedw\/Kg+4dElX2UsRdrTvBB3eQ6pcfoCrZWMFFAMy7\/P4jnswApGzQVgixy7Qpt49tXcqiFhLocDtF7XFUrhEkMC3qVXQH\/Bzq3Tjir3hq7Tum1Adi2yBShaf+7AZ2zuFrFexx0rrt4TB63bJm8MMQ65WkQ1o6n0XORFEbqkFQNnLpSXhe829+fqGOyMeve7TuqFuISCPzq5gf4xt6IwDLPya\/3D3xnlgsVN728AWnY6fSX+7r0wsJw6Ua6c05HdIw7yoUJIoWVX2jOyx991p9+iMXWx2\/PXZ0AjZjWBfu+aPuWHD4ShfD0R+PyYl3d9yPw6ibrH+bQw0AIku2Vv+IxqjwPKvWCM+3bcGLR93JOhIGEMSlKj3Zhh6NBiW56o2dUoemv5DcMGPdAVuVKycINzL19BsHP39tq96O5dEiXANnhv60WDViNjJ6GXTukOlsY9VM\/gX05HUaCSi3SIwTPDhOM3Pi+g5dKsnGjJZOP818pobwPhek+hLFICpTeYTRTcYSyrrDUnnXU+fN2t1z3Om9Z1eR2GOgm\/2B+AUdIC425L+wbXEj8SjyZkRBSANBZLBIa7UBsmkvhhUfqipDb5914llNDrfnsQTqq6CN2Sodb7KWekEMWkIsUqsdw6FmJa+AqAzQUZqyKCu3TRGBfy0SFehuBMqL+b4jrJrRGh6KCuNRU6NbnOX\/EdI\/PVnNQIqyi5k2qT4cpdaw1Vbz2vI+ptmJ535LXvmaMqOwgRblTVlX2+NzC8PBLSzpcYvGon6pwRw2pdgRtCQUdAryX33avzkMFz0AguH1vBn+t36Tm29YQNzjxKTPZV0oXrKPvrxqqgtCdvYHOPndHEqiXTBkASuTUdNEyY\/8EbQqahs\/plHOTfqOApNP+CWfWBHqkieXCJq8XTi4JCab6cmPDOZLKh5+zcBTIS++edLmPhYaZkpLfOHsJJv1wjyGRLZNA+Q5VoYUHKmqD\/i0DpZEUActcoyrnnyNGs7mebK8ok7rJOJ3pfC+VrECl6xppcTxbNj+zRhDbkbjaTSnw+29mOejZ5YKMNchk6vtr9bZ0SztQCCuLOCsrVDIUyzs6CaV0Spj1b3EL747LdNsnhOeqwr633Cr6t03WT147mCxfgCQcKp6FhwBIH7etQc6ZEAxVzc+MJI9f9J\/5hLWsJyisGfflo7VmTztoUJLpz3VbRrXEDDIQSKCBmfHI\/5ev6tWqztpX7UID9aWjNHA7CBvGOeb1PAbqZ6dkpK5hUUZqWNZFzVUu7n2+auG\/eVyjaRjpEt1OoNNKWL1Fzwdfs02nWEwrn\/\/VuFyRxQhBuaPl7JtPffDLNK8NKvozYSyPRnWVoKqbMFYC3GKHjHzTkpF0LYV96SbrfyWSzglN5mxUQ5bFsGZy5vVhDD3AxjBk5TIFMSPCuWCp3LhJf6zzOYeBy9aeCibrBXaHbirH9DFAwas4sWGRVmnAn8WLTL2chjlFb4mfiLc3DAhMl67exSAilsozxmrcrnZ3GUWzQfJqsP+vdggTQNZESXKF7FXv+7Ego3g7NGKuTvVCbDG7GLQAMuprnVaC6sMxJzrRBmcO3WgNvrtYMI080E8h61sZl2pmvfVdOyVasVaCcrfvvMcyL\/WyEUkmTLw\/s1+GwoMW7iReNkDM03t08en3li8EXKSjKgwgoU5tEoOQ1pJ9l0\/xsy5ILENCE5M\/g609g7GqlAmohfmERfAM3s4LFdqYG0vjIM09iTiv3gJxP2CFbGRN\/go6AkqtBxW9\/Re2egQS5hg4s1s0IdJGTi3cVtivHVoWA1Pwgnryx25k6j6O05I\/WV\/nWKE4nrLz78DQuli96JZeIMxCa9+SBtqySkz45eQ0IdD+uK7GxDN\/z0ge23fadZeIl10IVEhd99VhvD8OZICJGbLJjwi9RMbigAiBcTK\/JwYtLmXdI7NC1l24WzG\/M2I1fOm9ACja1fbl\/sXAgrxwcuKUZ4oMmvS3jD1udVRBqXJrfmCwRZOJP\/bof7CAc37+CbPvluFviG0MVp8K+GcAullv6V4wGBsFypRVeVpa872uE9YdCMAfITnJV\/Jzo4pFNK9pZwCg0py07cb1O7zzuVwWn9Y\/mwymKsC+9FcqlDbLPRaogLRD7AZVBTEwZO+7oHAuBqlGz\/YVWkcTB1pUdjjqO\/bbaAuT+X5qnJYaLNzsLey2E8KVUsgz3OLeognp527wOqS3pTdCAmxTRxPJYbE\/POV9kfubtbl8r9\/mhVNd6F2YbzjCT+gcupP0+ZvMiChdtrpwIr+RHLbfnFCBxYXehuSqqrBOtPte61+0\/iGn8100IRV48c2hSa4831ZpIBGA\/OOdcohdZ+x02TDzeIw90jllE5UFsysED6vJfRPNqdOhfQbnz7bmHflh9X57MoDh2U+nA0SGsh+eVvzCMcthkkjSpDnOhWws7yiK4Kf4J5TZU8NJzxvaxR1hFpX9xaFGgHgjK2Ac+\/tkr7Ldu6gsO5ihG1vB4h7S+gdp5i49Yllrc6jYHZ\/U6SZTZR\/U++xo47ysUG2p58xC56NGyBE93mY+80l0FLB0hZbA8gpVUkrgvb+qjYldyRvo\/5Wu48O2zvhLIrNPbOpGgbkDDdGMX4d4r70RH347E00mvqja7RWQ0vnCpfFzkcfQNLI0IlFHcFK9SeIjN\/vveegMgr9ibYoEiAivO+B5EUrj6S+Gs0QIRnbsLVqTdyEFUGE61bbowgKeQYvmIqAlys\/kVn0VWLJksqqO0YVxZ5DkILv9xjEmb4KcYtGlb5\/thbVHFcg7IAd\/xKZtkZGtL1jyJzQBxRig5N+xQ\/WlnQABgtVUa2gVVPwUB+VZ1NwrqUWbd9+kLH2JNxkA1COg46AWHXnFZsD8GlPNJ9c4JQSSEu22ob9fq5mTlG1OCjDRBwGtLp8uCzQ8dpZpO5WOfwH9CwgvJLZYf4WJyaq7YSDj9B4GbRUsSAyIY5cD0CS\/Vp4Exb3SU2AuCiEFjW7VwihwDG9VwH79Hcanyg1ScgpM2O9eDu\/eraJZFY3d+t\/n4+wd+F6I8GCsGuivMkD0nkVpsNrWIRjFKYwo8a2hLUtIIm91RZpvsf4TWoAeVcvc2WtfDJNQItQ6b3QNDgopm\/jYQrMNZ85R7QueSZHSqBbWgmimGAPHibpRRitxonUtiBeLpkNogN7gHRQDeoj4An9aMs0ziOiID6U0SMgDaTanOtnXIVcsrSRF9NNeboxBJ5Nwf1sFSdKloJJ\/YU09\/YU6ZuzVyjtS+9DUIKqqzvda5FwjnOnuUEdBnLiPfP0n6AZ8SwAIKQsYFA3mQTtLkbVdn4hXAxlVxuxD3DS4XXCSVCoxxxioWCepqRJrUAg\/FUd3aC2e3K+6KFql4yRsyahgTPAi5+Mg4qTHeoNa2NQN\/A3k4jWpA4dz9MjQ6SrEfAUGFQjrQ41lYjFoduBnvmdHn2UDrlJXOS5p4oitRztkdWV1QTWPCH2enX00HqVZintWVZ2CvsOna3MQLeK6cWOTTquE4NO7BqTPCenWdczcqLl9HBjCMbzjENKVA\/1lkm6+dDT563jKNz1FitXzvjdR5sQE+wNJnbpZwRvfKprZePayMyoxeBaN2cC\/mbsDLpyFZxGKdG+cUGckH+Wpmvdym2Ec3dPcAUNAhRfsA7IcOVXa2fKP7OOwiMDiRztLA3TuAgp8dlnXIGbJiG4sWV\/FG+rb8sAvHO80CLHa6gmixi74aAJ+Uw1QxjoPHXb3rDaHye2nRDgfrlcamITMRCKL0BZdeEAwpqIFVw7q793hrIe9aKkrZ3svzeXd81vBrOkXW3FH\/gCbXZe7yNiOsdn5fXeYKunJMf9LN26jLSGgNfdzW0zZOD4V2Ks+fgXw\/kmDtwomfReIaEggoT+Vn909TqPoiqOdV4np0zDa4dyu+BG02K9mozBJmAVQup3BkbY3DojsxMXlyQKIneX+R+UPm4BIkXgoGrMdT86abwYR\/75fW0ygDHNma3Jd43WPvgeVVWThRlRo1cflrAG47y4whZWyTw6AuHedkAzzzQ5NpjGCWWYUz921RnK9e+CR\/\/pw4ybK0WnnG\/mxYRW68gU83WwkfIJjdbEsRGgBACojla9yqI7Qz8QILIBoO\/jfUT4rE\/14yadV8CKv7RshtxSfrlwUKLFp2XmfWI0\/IJ0qj4g9p\/ufDUjzjN2E1jnZCPPlWZAjhSDRuFY+V8yrvNl9RxXi\/hZzzNbbB46ICDEReyA48QUzXHYI61zotT9DegWBqrMRiw7S0OS7qKJuPOttk=","iv":"bef37801a2bad1773ce31b51cdc555c9","s":"51646bb7ccab2bb1"}
Share your thoughts. Click here