Retail
January 25, 2021
Products are finding people through digital discovery channels. Image credit: Instagram
By Sarah Ramirez
Digital sales can no longer be the sidekick to a retailer’s main business, as the COVID-19 pandemic has made ecommerce a matter of survival for brands.
{"ct":"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","iv":"6511931a23750e3471d3cf92cabdbea5","s":"9b63e4b68fa2cd82"}
Share your thoughts. Click here