Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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Forrest, do you have a link to the BCG study? I can’t find it online.