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Retail

Ecommerce is dead, says Holt Renfrew exec

October 19, 2017

Holt Renfrew department store location in Toronto. Image credit: Holt Renfrew

 

By Brielle Jaekel

NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.

Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.

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