NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"92a2d4a25a34c60c3244b54927f081a0","s":"35db0df8108176e6"}