NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"9d386062f8ac05a78929e43863225285","s":"4d5d5e74b411e049"}