NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"d20066a099ade5af0dd9b71f204bc2fa","s":"0d5ef5ab70392b0c"}