NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"b08ff1ab50fb11e3cb331075efa3368a","s":"f97e694c3c51545a"}