NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"200a64dbe825fcdaedb8475ed473e237","s":"1355a41ab6a45dd9"}