Research
January 13, 2016
Nordstrom Rewards promotional image
By Sarah Jones
While 47 percent of executives and entrepreneurs identify finding new customers as a key concern, a new report from Unity Marketing argues that the more strategic approach is to invest in client retention.
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","iv":"62d211530a9813210df8abeb0cc935f0","s":"f9325d8b1751e70e"}
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