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Research

Effective loyalty programs hinge on engaging consumers beyond sign-up

January 13, 2016

Nordstrom Rewards Nordstrom Rewards promotional image

 

By Sarah Jones

While 47 percent of executives and entrepreneurs identify finding new customers as a key concern, a new report from Unity Marketing argues that the more strategic approach is to invest in client retention.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  4. CFDA bans fur from New York Fashion Week
  5. Aman welcomes warmer weather with ecotourism boost
  6. Dior goes for gold with flashy J'adore campaign
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. Versace announces exit of Dario Vitale as creative director
  9. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  10. Dior’s ‘Lady Art’ project turns 10
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