Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"45cf03035c1f8886f5c1b67b90cc7199","s":"65c9cd4747d77bba"}
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