Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"3730252ec5df797bb3cf930164a2163d","s":"fc5ec34cc3770e7c"}
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