Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"2dc0a3083a598aa5bf3143e5823b703a","s":"a3f569b4932815d9"}
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