Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"70ae252bfb9e7d0d0e4e0b96fb81b191","s":"0ecc7fc752b70502"}
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