Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"9474cb9401089e0e5f8421f5b1634dcb","s":"d7c2b00be1204de2"}
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