Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"aa77afd5f110a5b1726591975f9b9096","s":"458906bf58296c81"}
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