Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"1c42436eb834d0702277fc82ba0c11a6","s":"4f8c166840966f73"}
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