Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"76a06c65b3cf5193c9313928d711ac5e","s":"ef1605ad0320573a"}
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