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Multichannel

Elle, Neiman Marcus partner for multichannel brand extension

September 19, 2012

 

By Rachel Lamb

Hearst’s Elle magazine and department store chain Neiman Marcus are pairing up for a multichannel brand launch of Elle Accessories that includes a biannually published magazine and ecommerce site.

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  1. Burberry crowns student winner of Reimagining Materials competition
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  3. Blancpain opens submissions for 2026 Imaginist Literary Prize
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. Men spend more on luxury, but shop the same amount as women: report
  8. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  9. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
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