NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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VabV9TZZlzdbOaRTvGUzqiiGS3a38XNl0\/ap+hN0hGpH5xK9JTNUUDzn8+mBSwunD3qrxSje26mZlsoV\/P1CYjrAqxJutQnROoazJW7yXJYqz+afQ+fvS1NmCyx0B\/8KAjKkAHYRhgoS76cbtw2Rjxjbsx8SQ9rERtjMearoYmoZmjuMuu0I2LwT1bRDBOAfCPqLmuTV75a3d9gyolX2jYRxkwIy8fa71M1PqUZzUwvjq2KzkhrVI8dFaTAqFuAINZhkWmhSdrafdYqpNto9ZA5Pvxj2SbDNQ4KSVTcGXvO95B9tQkUD5C3QGt\/kryGT9F2xQRcR9bWq9Ct+i12Fk1lrnZUJ9KNwCArC64zOspqf7FIyzXLEEcPVgzXwgiAu+a1VrTqnyF7xTEGZIeJwitTEKy62x3BG543weK5PIgqYAQAMQmDzqxCNQ2Z8WAV6oIqTWl6kWoTnx9l9+td5NUXoAfHuLs72nF07WThyPPMzwVyAsM6sT1oRgziApJrpxJCrpJD5lI+\/vT3pBjyhtoEcXPT7Wm6jjGiHq1+nLY2BNsuq0p8oGf1fRGh3Two+UCHDf7\/hfYoFyyfsr9iZ3vKEzgOmrdQMHbyKSQiXk1EmUio7JW+02W7P+FdERaTtlVo8MLmOcJZ6xEbDslarTI8FkAOp7joDucLn9DrlhGJpT6XAMHr4LxX\/Ag7CocqQjvJH1QGDCvy6Va0sKqS8ylwru7OLlCdVEUVQEqeryQTeyK7ZRZ+BeQ+wYxJLMp2SQOXlK1eVPLaVKB9ns\/32pVmX5Uq\/jRZG6C2nzcIuftFjoclGiNQsoBWeVxtlfVzunvfdRF7qOtisLYcdNmnVvWxoirx5y7N4QLjcn90fex7X8+P\/nZoSGoLb7WlgqY7j5hM6b39IhMsL6pOdzY+4v5lTKjnmFPo+eL2aCr2FFlxLgK5CnLlV+menCY5lAUTUbvo2qefOQMrQt+ucEX+lrJ77xSraekhDGgLlgWwkh\/anfLOMaN9mbPkMqT0OFWhy9LuQnNsBGcxkfq1wLe5\/DWK07jSRa3Bhh1BNunJeLjNugwUDby\/kNPRFCFbDYy3HW1Lr8a+LD6hN+SaF9+naP9aMDaPngSjLTShq74GVDoALE0o8TUi4ANJ9DauNaGdqmwvPbDOMQPAL3CMxfC6mgbiLMR5aJbIrha55FK6efI0lqTOqDJZpGUJQTQu21bK7tJAXlvI71LttiLXTkahPWBdM7fb4sxGy1+UgNAlCsGbQdwikPXiuQQDoBOtApo\/TxVQMWj19EPFcyyJDjyRjqa5fK5TjyyN0\/PZZqSDWbvjalaMp7ysQ4p2veUz3URd\/EeYwMu8wnRNiofdisMS9Xh5beWQEf6NITtbNZMQGrUWKo2dOhg5PkxngV2kGHjyOQXG2TFwq05eCqSybaaKt+GfnZZ25KcSd7lsf2HRF16WIsQK7Zju8s5UW9kMhoFovGfqww7cmENlXpg5kMPoRNU4zw7GusNG8BvdpdHBtKU9jBAbkGqTSFgsB5QL+FID7danzb43IbqjXrc4z7pMOoUeiLkjjqda76uKSQZeJk8T5gs57apXr786I1gC\/6zzf\/dyx0m4JEyrpZdEvRGOd9n3tha+UxOwXlmUKLwFCu6W3UDKuZqjt1O93X30Xmmg1qyK4HBcRJHa\/1o5NNi5t\/TzM6qvhAYQmkCs\/4IrbPIj+xlG3Esr9XM0vtyzr32Nv0cAp1O13yhAjMSSS8PRmVwEzDeaisSlUppZO\/15x4BKkY94gQxN4m2yqArAYMHzqQPs6Zss2mA30p+KhqZnywq6HmMKOvIzWeD6UMXJhVfdf2qQcU1fBNYgGAXOb8N5jvlCVPILlsmOe9omlYWYmZzbJy89yZZ\/tOq0zsJgtB5qrsxOLA6mmxxERQOHkPeCtBFf29dPPHA+B4NesZnlkGMBPaUJcTcXYqUYWbTSS35iTm+MBlyUgKAtHEpU1cRWSAiaIqC7HDcHlgl04uIW84amAng809NbIkgkXe\/xaOGq+prsStRm9W3rI3VpGFHAIBYDq0snFfrl1RbnbiU21SeBIOZqgRXSycmzv\/u+rPZpcRbD5lVOnoiGg\/ZA87btqQMdxskhHxl+NHYcvNTSJaoqcXx2CSb3LFEraiHSXko4jof6B4OMd6TFEViudpg3Fguwfp1TH9G1xm\/1BBsEKo46ETpnc88oHW\/Ivs0R9FcJZfA4n0ZN5zPioX2dEkY4Sdy4j0Bom0tG8TpYDWoeyKt344VsDof292rMVXmrAgJD2Oizpy3k0PzR6x4AqzIHPEU2XYLpGCyWjb22+\/hbG7HlaTxqG3quaS1rqLqbxyIpZnGPrGL7t7Va\/7Txl1J7cWJVR9wh5jy0Vd26sBZvVm\/uZdaI94dRhq20k\/6dOqptSYZHzKHme+cymwvlO2ynWsftvIs6\/yY5MeTT9Cw6cSB\/gfkqN2MdwyFht1ZZk53I+52NonnGuZYRMCR5oFltvm1T8GYruKJaY06t\/w2diba07DTm0S6lTJRE5Pan5b9B+JAqeTczu6bWTLNA0apLxFoy4YPeW2x5pynp1IzAKSMLwY95fwiUtpkrPHuHKjG\/00O2BouPcBdVsfUGsirGsfAiLFPq0fcbxQs2agAD9mjxGPTq5Mburcd3iLimkPk6xzFy+SsRs+PJQUy+n55pE4mGG9Sd2yKujuogeAQSI57S2DRTrMM4BPikRdat5obsJeaqTkKCwvPtp1p9VxQzdrl4rcu7V3HtG\/6YQICSj7a3efI4+KbLg8UFFy3BPSOJ9zJvPjshyQj\/wGahWQffdC6PuZSUIrVXdlwkb6ZPHGu5QuErURSfZJvJDbxY6edAq8uj4EB9hbd60nxgo2Ay608vWDGWOQlr\/DaBTBQsdstf2Grs6nQ+glu0HSnOOJbfa5rfDoETe4Dk8tgjIWZ5ZqVppGBbSI40b36F9azmqnxnSvlO5oLHA2fY2+65fG8Tgws902cX43gml5DWlRn36poyDAjY0x8+ZvaxoKcjFNQhgmsERsPA3gd2n\/iZNxL7vQnt8aRxSuiThdkAMPt5NsxBDWHQjIoz2YwDL4m5EAKp8NgTliLBYd3zAEmqq7thRT9D5JUhZpbqo5qEVrCFffKKbFFPMzr0Epj5nzR71HGRSkcU\/B7wYyOVstZu49Q+ScaPJXI65ai+jbixsx0men2JMK\/eogOMr3wRFmF+44piWRw3mYwk3OaX5Zpdu0lh6lCrBIz9t\/GqTP39foGz4lOKyfHp4VFf5w52EBIXCTaXkWFXjJVWLdgUWd+ZhPysazH8\/SL6N\/rdSlcrV\/BBhqNqRq1udguB7uZ5XupDp4DjYcwQ4hHwKAdEWIuLyGqi8kvHl0WXhiqwzU47qC4gZ4zg8kans6xEwb6c7DhJzdvL9EGXDC1KE98JJ6GxkOr\/37mTCZNH3DhOYBrw1DsxMnASrrpTRs2ctDze\/SGbHTAMcrIiAwEprd\/pivesFxGxvgrIdCxBb4SycqFFwFZKRO9iHu3kpYCNQHRfGdjCSMFiP\/k\/Vr\/3BIPWXdQOdZkxDh2XlBBHrTeQsmvRzKdXWZhgOGMNEUCTBfNFtviEddd86c0fLu+sNhe5wf9Uod64JukxhLbSk7PfcvyCCBSHA4G0GT7zAKy+nhxjzB3B904wE1nOrmKWkaFkKIz1EnhZ6juUB3AF7d8NQD0RHcE5LK7vyzNKMJV8\/zrsvbQfhMQwYFNM9T19D8of6q5q\/ktun7I4GMuzgy2Gli5dfMadXckb5u2JZesSw+38VB1jLh6WTPRd8FCpKc8QIiAXl1NZgNXNK88Z6k6EP8IFLQenPkJo8xVPvm6SXbnT6wM0y96SZvZ7XUf\/PuCWzyHEJfarYl+EnYp9rSxXEzwMVSJi2JN0vRCdbSZh3Ctz48QoJAvonm+q0M2cZe13JkOpeFOiEGDUf4HhdmW8EK5DF+mVeexHBM8wJJkSqjI2lOEBeAftTiWt8aanfwvDCnMO5RhAzUdcATsASsFjApuFs7GO2HhON7QoEbB0Z6dztTCzxcCz+RaXglMrjl3Utl46PR+CqAnl3vM9HK0wCoVOenbuRgivbO8GUiuAi4CXwsNboZmeCGLy+a0RxtBjk+t3WkWs65CxjJyG52cQxbdbdoKkKVJOsAQvxBSAGnVs+BTv\/uT6aK98yBroULFbODnBTH03FKgjOt1aC0cT1bXINierMfqW5S250prFsBikRNNde5nnxQjwPyoSXDN1O+8thvZq34CPTCoi2R\/0Uy\/drUz1ZO3kb3z2+Ac\/iwMwUSFFv9OkeZrF0hS\/lCZjlVpwi3PXx3bdo2cfkQw2jDUsT14eAF9kTZ72eaWw2JUR1bXTw57RXANJ91JERRm7VDlX58YGXGJZqwuDpGCcU1gqMgSj+cI6TNlO3I19KDxM\/ALfb6Y+QsHNE45q1sp+NKUz0II+Qif2RW82q8O09jyIn2rS0JmO4AkCEpeOKJxOfjpg6\/nS5vjZqvgmVsKBo5pK0UKsK16iMeWAtHrfOLvBn50S6wzrtqFWI6mAbD8MSZApzBBWaBhd+lqaacQadrVQgSASG0ZwfG0glSNMP0Kv4zOcSBgDpDncb+HEIWOeKziKQgbnTIIkAIRF9ye74SFIIrBwAyTQWNlm8uI0jCKe9wN0y84brjo7POpP+36b6JozW19CeDtryaSXkxjt49HU27GeZnn8NlM0HB+LjAxdvAtJ3tgXnMZ9wO2aVMSdPg8wqrkuLtYYSze+ZSlQ6tDD9X7ljc2v+dGL7i\/DEKUC08NFjOZ4YlTwEC8JZYFBC1WAqflh2v5io9ThP2pedgIC49sNH2pUD0vrpau0xgcGSmIjuPAb0LdLTObTTNc2MuviKWdpKzQjFj8V5fTVDlzWtAZ+2+y25+u0jpqIh+umwAgfmOJFlxlKfKxuPxQxWdtXP1besJ3Dd0QYmI8taVwe5\/CQ\/FpzNDTvTG6d8q4Y26wPtlc7s6bAvZ1SsdWaoeLx2xbpb2aPWAZMIU2rv3KDO4CVXxd56RKhp7MIVB3Dysr04p\/tp+i48305Qyco8LdpKQ\/EX066jvglREHjsxHVoTl4Y7WvkJv6GSJ\/QUyBFYLvsZq4ir\/73JbUuO7e9\/lcnkLV8XUxNmqNGFyXyhuHW10U5K7BmM3SYx3KCs2dy+WmTVENK9sB9v96vG3kLwit","iv":"06ce5fc5eba750439af0e5e5a50d6244","s":"5818b27a51432651"}