NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"b4951789ef976a19afdb54899dfc902f","s":"ec06b46541841238"}