NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"481b9308e2a094e0e6182df6c532e3a2","s":"2fd8480e79e25d88"}