NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"2429dfdcc359f346c9605e28b901f41b","s":"808061e2056bfca0"}