NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"4912940785cde8f475f3722a85ac8645","s":"9fe243f5ffe98766"}