NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"12a7e49d551162e42c09745995396932","s":"d55bd0779f2379f7"}