NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"38435161fbad2dfa3a12d4a61150200a","s":"2c51799f77b378a7"}