Marketing
August 19, 2019
Emotionally intelligent organizations offer strong customer experiences. Image credit: Four Seasons
By Sarah Ramirez
Many brands continue to underestimate the importance of emotional intelligence despite the positive impact it can have on a company’s bottom line, according to a new report from Harvard Business Review.
{"ct":"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","iv":"18107573b0576ed1858c83305e2e2a99","s":"b91dfe9de43b6b80"}
Share your thoughts. Click here