Marketing
August 19, 2019
Emotionally intelligent organizations offer strong customer experiences. Image credit: Four Seasons
By Sarah Ramirez
Many brands continue to underestimate the importance of emotional intelligence despite the positive impact it can have on a company’s bottom line, according to a new report from Harvard Business Review.
{"ct":"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","iv":"b51b2e2bdc2d32dc508322c40ec6a1b8","s":"d9cc474277da635e"}
Share your thoughts. Click here