Marketing
August 19, 2019
Emotionally intelligent organizations offer strong customer experiences. Image credit: Four Seasons
By Sarah Ramirez
Many brands continue to underestimate the importance of emotional intelligence despite the positive impact it can have on a company’s bottom line, according to a new report from Harvard Business Review.
{"ct":"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","iv":"8eaf8af5d3bbe60b37dd8aa312938da9","s":"f77c662cf83d77ce"}
Share your thoughts. Click here