Columns
June 28, 2018
Thomaï Serdari is adjunct professor of marketing at New York University’s Leonard N. Stern School of Business
{"ct":"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","iv":"2a3904bffe3c1c2fd50961ae1305dd2e","s":"24f29378615cb73f"}
Share your thoughts. Click here