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Multichannel

“Endless aisle” approach future of omni-experience marketing

October 14, 2015

Image courtesy of Michael Kors Image courtesy of Michael Kors

 

By Staff reports

NEW YORK – Today’s luxury market is undergoing a massive shift, with consumers becoming less brand loyal, placing transactions on-the-go and being influenced by multiple sources and engaged on multiple devices.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  3. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  4. Rémy Martin celebrates magic hour in multichannel effort
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  8. Vestiaire Collective renews 'Parlez-Vous’ campaign
  9. Longines relaunches PrimaLuna line with personal message
  10. Valentino Garavani and Vans present AI-generated campaign
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