Fragrance and personal care
April 14, 2017
Estée Lauder's Pure Color Love lipstick
By Brielle Jaekel
Beauty marketer Estée Lauder is wielding the pull of digital and bricks-and-mortar presence in an interactive campaign for its latest lip product.
{"ct":"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","iv":"56cf2d3a88eb082f600159615308e7cb","s":"2d60fbbaafe8f487"}
Share your thoughts. Click here