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Dec. 22, 2025
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Fragrance and personal care

Estée Lauder augments consumer interaction for lipstick line

April 14, 2017

Estée Lauder's Pure Color Love lipstick

 

By Brielle Jaekel

Beauty marketer Estée Lauder is wielding the pull of digital and bricks-and-mortar presence in an interactive campaign for its latest lip product.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  8. Longines announces latest Ambassador of Elegance
  9. Dolce & Gabbana introduces advent calendar this season
  10. Lancome to secure spokeswoman Julia Roberts for $50M
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