Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"4ae098d1420af4c44d9ab99a823cd4a8","s":"db9ee3411065334e"}
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