Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
{"ct":"MWb+F70AhDXYWARQVtoN5Lq5yeF1zGzinpFZ0ubLNXBxsDpdZsc0k8TrGVx8vw19ZEXFNGUs\/RBNPgiJ3aANS06eP5KKOVj1dFzLRB69WRbSUbgKhldR34VI+zBiyDMB7875Ul9TPnIgpufuS1nXIzS1rm0sGYOswqUjR05We+sxSI\/9u2DBWWC9+yI3raUojPT3b5cybumUCd3l+1dKTszdJ5+83PPUGV0SWEgSun1C1wyAuFlq2H9PIRuD15VfGoobG+shcxI1NYxLjqoT1aJ6WfQwTRT1pxP2WeJlXJdZKUnQ7h0FPa0TDdSQwueCXrBbVnXsFcVKxHaIlQgqnPCWpiR3YjADReDsXpxR6IyGXQbSG6NeZv9uY\/nQdym+vzaGznrZztFVjw47QMGLU7GDvuhajMUHzlxHIi7Sqa9JCsGahBoSVtZffJ0AXyD2Z1mPp1xEgbiwH1rB0wOq\/82zeE7ylxSJlu9H7P+t9LT5jpMczWQK2Mb4HsndANWr1r7SXyEucICdOCXWGRsPLLWJAQ8\/NLnf4M5V1ldLx9D45lsAWAHq9+wEy+A4VTzQK2013eawFWTnmd8xr\/jhgpA9svMmPbYaNHPgo8+sCFWVOBj\/eYbbe7BQU7b3y1gOVzYrBlc+yCN7xWBCWGteIgodkhP5DHf1MFEGSfkM4oci\/aVq\/ek4XPcAJg5ckoqE+t7nWMKxaJF9xGTxobFvP97tILlXrUJRiPIU\/0O8IoRJV3qgt6cRwp1Nxp3QQm6mW59vNRn67Bn2QLLd1PyPsTcRTkmJ\/UHLA\/WJu7TJxywHWkZzgFQ5uVqWLZTuX2gtx39IlBiguwZWwdgGSvnSr67iECF3vucsgTH9Zet3ne1GqO2Q7B7EEAg6T1TudQUxlInHa\/R3jBEdAQk0PIXri8lLnXhavTxMa5+hh13+OJHlrHrM\/fCmr7wOLf6gp\/5C8BQlsFNTfv7UJG4bu+sEsOo5ivxqs2bx7n1ZyHGhiJhcsDgcaaN6jnFSk2JMvXqlSfniUtoQ4254NjKiPEjq9o7CW7cvETanEpR1fr9HYuZ+ouWXs5RifJjdWl8O6i1EoqyNCS5ig3NUG4+5FxeIjzETw2fehQoTK\/J96pxRq\/1YUGOVY3wviiYDnq1SdEwW85tXM6LloqEjcKKJVYD9E7IGSfPhkBG5jxj\/98Foa60m7QbO2ENLYUHgRDLay6BSuG97E8tXYxYl6y5S1sEYJiPqbYSPm1RyICb2xdRtfAwaB\/4JWH5sMBjXlPqvAh07YCxPqW592ZdF7eE1A+DiH0qwiw41yuQe6pdYliT1p7s6WZCEzQoqaCcaoGTr6nyWVLRnH8NJhxs76PGrlGDOjXR4v8xNf\/mRrwldVg44yE2ZJzdPeBi202fjFk4qX4q1wfay56yN4wPrC4c7sLgr\/RFKrkNSENb8v3mZvKsBTyveBaZwbbvT81abyEcHzbZY1H8QvmqVA8bPw9QfjXzkMxL4x3zJsMgjLcb5jOV9qIUoO5agEU2gwH7tUi1z6b7qyxPWebOmwjSquUxauQQ8rnXKfunMlslhqHEgODLDSeegBisk2DGVDfL2JADU+7hlrOqaQj3CkEHTVKhfbgjg6gvNIBMg2TrWD5PEUuIbVHubV4F9T5JwfSWJaQTbzRPHe57RAtDLID69tttQyHFNiY8v1xnH4LTtHkHG7CV8oOhAJg\/vSPmQTf0A9azwmzvle2HjbyOD2hyadrbPeNbujeZIMLTMwuxvMkMio4VnXLx1Pe7LWYto9DX89o9jXEw6ILcrBNyTEO9tdh8j+ohi2WrNCJoEmU+dyiJGa4s9KmEacyhrQTkJmURWVaD6T3LEThKoPNYzi4pIz5boSI9QDfMsbEeJxJmXkSKUXGK5zk9E96IEQ7rLemt3+gSWv3KUXb3mQ8rrKqe9BzjSzxmozGkRxsweODVFR8Wp2KabjBvGn\/Fxp+QlyYyB9FGXzHheBRTlJfNEqRrrV4uJYZVVRFLu5gMZ6mg2ASWtJp+Dilb5PWq4EvdweCGPbCHFBRV34yDc8rJ\/PLEZkFlg4qYm9SSDHd1T9PTGXcVA9c5p1mHxZ3W38ORidW6SxJ5G7g3J1W5fewPC\/vDFXAWC3SxAOIcjXO9dKuZOC3X4DneGiZqRkhnkddYaClRMzHrYsjx5fobBN1iEo0pDK20msmNWHCkVjKY0tyLz8Z6NhBHaS0VhU48svIQGBMMNsVSKyY66TSZYgG7+9IZQofs9YBW+zLhFF0fpewB7jFqZjAD43TFqYwQz6dnmWhAILkcUP9LkIFKvHwv7t3kct92jMniFXTpwz1rph7kWtDaP4hQfF6xiIhG9pOME3L3W4mEvuXfDnGyeFkNEtvR8d4\/bqjpKmpv8pRPSbrGYNae0sp2butLrAEBCCzEDeQ5CqaxPOuO6yebxxx3VB1t06sM8dgVhOU5gQLHtTCszNF0BRswxs8WwRYsxIfeahqrX6+VOjJajSDfnjRY\/nwVhGRL8W1GZquewVxODSxu\/cr+3RO6++FV5cIl0zSHVnsfFUtRd4aP2gsQPV4OZXq+PON1RZaNUXMdkzSYJIcK8HBsAQzlaot8OsahJVi\/7dLLsdSW72\/eCz96XKj\/1z8oqtNj5HO6FUgo6Z50Ne3g6\/lB3JKHGJqCiXuxJTpjWrmIBgynL+43xLob\/bjzcYM0xNNF5eQy0yeA0GtGmWNIR7OBypMiLMHC\/TDF2S9MfrAB13BNnDC54mwNg34xyHFgXaSmxclq8uHpX053uN0MQruDI6xGJOIDtP5QXE5fo5BHm5y5rJElZ484irIBXJR5oNoKidlmwz4JnX443EAHSEUkroV\/WRJi\/6wT\/vwQzHURWg4zgx1MZa4ERcTzkhVhqYyhlVbt0RLweJFYyis+xTwd93ZkkGvF+3GMcvQBtGjxYvE6SBSvT0ssQpjc8MoKeBRqecnPMdrzFX5h+2PZEGN93MpbJZua3ENKf+zY2VG\/v\/\/UTr0Okva71MVvJqkT53ZWv2goUox30BH4nTpOOGNrZooJO00NY8bCPWIktb8qvjToM57EKQMUmLOcKVfHvfqSoZlduBbrzXhDJzRxNcaRU5WzGw8RoK3zalVPa\/3RCCipySap1LVdGHNoSy98Gvg5UUshk\/degTB8D\/f5hgnx+7wTDQLmCMXym6R2l62+QDKIuqQr5mVlJAaUwJKy\/sN+v9ZPq4IJ+sJyrSGUEnLMguEetrCNW8F35pL6KkSjYTGF9cy3UiABTI1qYYh8n35ByBimCo7Gs6jpEbx5EA5Shv6N1xQdju3ZHBZ67KXGgUq2+gcx77yAUNfuJUZSpOfho3Xt6WuMljPMu2QEDAZ0inHHVmpL35s4952kcvfySdRanppIHjyJEq\/qrHy4Nh371ler6pH0Blz931s3jRwkhgjAkIlGBEv63oRkEHWUiNC1yVK+JR7NPwaOA6ImZArb8lyHkZDIrfzf5WlwFFMhzbgvznLFz+sIyYzBgzWp4UAHYk5QXMYG+ZEcOyoUagb0l8Q8QstepcjRttI9EnleQHDUUmC9j+c6ZuCARr8BS+1aI7nMMtu5OCJ8l7LveRxyhcRT35C7Xc3JF8QJl8j0t7gSbdpwGKXg2ODpjgP18WcYHOSomTJoSWUwknhfkm1Fu\/pKNthwMoOczzPUi46i4mCulNEZ\/uoOaqiqxDueMXfLInZ3YMYaMKuseV\/mqcUriSkZ9IB0\/8MHZYDzhLyvqZMdxUrtzOKSxOdAJ9ZIG3+1Dr39K86UhvJJ3FG1C6jvTAmlMH+KpJ09OQunpsuNu3eYQHbiK4nj6VunypgdF56mpwmnC2UOD0A1Prly0yWWIqg0INLdoBlapxvjG0TFq0KZe9t1\/Jmy0wyPObMioUwuD\/Wzh8KwydtXvZJlKKg6BeNkNZ2mjGhd8+0nCyVzFWHjaXUEgx4gmNLWlvdfnI+NiiBL\/0rsJfu9bAhBxjNkaBPyjSJrk8sRLNaP0itO7raoNtEAdYVaw1QMzuknAxHaMgIMYY5hlZq0uv0kuJyUeZI7z1eOMRndlO8k70VIS99Bzn6LgliR+11\/OP+ZHW72InQIK0bJyfJ2m6qyOtc8g3SJVJdmo9tZOarc5mRL8+g8V3qBMjE72\/WVVHMN7i2r3JDVdI3QQts5czC6rZDtMijcVy+kQaFpToZxJ\/acyIgWfKQma1Glun9hbJ15T0sKDnWAoc+EAvInsK+WsPpPaVJgT3mkpGix10ZIPnhQOZtr4ttxOKBl7Js125Y3miZOe2eYj9NQqpPGx6RXbahyTk59Yi0KFw4v7mt8gKkFACtALqJPs\/4T\/x4oFYFL4wzQfad1OX9UUmxa0sOWDpl+qEPrFMcYyy7Y1nuWRwWywe6fAVsiDuBKgwO8ibHWrOXEquNVj1MdZcQvTNJVGIym6krdFXVLFvXN5E+gDT0ndDJ2ryCNoD\/sVpXtcTZxr8z2Cc9nxD7Xj94iqSPGbxEgbwNpTC7TrqFV0T9+Pkz9lbAd+l5G9Sc6UWNTnL49e\/qEEZ6Q3Qy0gtOL0sDmzDJJ+GIF6qYkRiR5o2rauzahgTy3y7gLEnlnuWw3DcOIOcEV+ynmUCOth3JxgdpPskv57tIB3eO41iyBliUp62HT0nQ2c\/mVIs9pzyOEmZkwJK2iwiNST2MmxBL9G4k5F3gcF9mxABzGEPaXNxvUi07lcV2agIXPLe+FFtw9sktzy4VjNGP7iuFEiUlRjVs9HLuutJAWiZTelFZYVIAqryiqGZBR9VraGjTwi4r695+NV0HMeO6ekIXCQrmZE7Tb610Dpz4G7zVp4CD5Y5Rf9ebOuCc2xv9dJp68u\/YIx7pMct9xuljsOWmW4udv2Jn7phe1OV0lR9c4Ovrm2Yo4H\/+k374Ft7S8kDEF+gemvH0MOz9bwx81E0Ou5UZ3LQfpb5QNEMtlKbLKWNb3yW\/3\/to1YCCSnTE+6gXmme5b+GR+UZazHm2F3R2BJ6vinkJIX6T7NMVjSAMSsxu\/i2QpbuJGxjRBpyGYb\/GbPx3Cn2cr8LFKym5Nct5uTQkTNJ\/OUkyR02YxMadjY0pYRQQ8LNmTmh+3uJApm6PXlCIOAp7NHn\/fVlg6VqhuR0aOqbl4lBlpnROkA79TmFSIcSD1kI\/A0OuoYn\/3dqzSGVSlMyEYCNgrlwuECV\/4EWsf7D4BvMKjYf\/rlKB1YlvZYvEPc2AUv2DkCu8l6+nhvZNtRq8qtL8DCyVqW6czqehXLnNqy9JzatLqUt3q\/dYz8OrynMEbbE9wsNtNVUEyzko6Em6p49YHyXcGWIJrcforLYvE0AwIyc7sqLRi5BDEbm74fOsxSPlOJipMDILDF0+Y\/VskAhjZgkRtmbBFmG6DK\/+B0Tpgq2\/kwOQlsV5RegcJn8GQ2SOt2yx3G5DtETCUUrUFIwFQMilfwARr4LkUP3xErRkUzZXFMoDJFiRGxu8A89uyG6H\/w3tr3II0EtUQiEiT\/80AnAXvx6p0lYakIKPDAI3XSSQ5xnC67YXUTWmBGv3XPPeVe+ozydVKB61u4WbLjOitLsSBOy73HdjPrqa5jDt9GXpnrol+4Om\/4CgwGwX3L1sA5eDAGrkSExTcFn8J6TmqC6RKSZK7OXMnJyNuqopSPQzUk0WgMSW34MbU2FrLq\/WB+m9ewwl65EL69ccaUaInih3NfSkFmn69xagftjd1dbjm7+SgtvyHa+EIZffNEVJ+ZzKQcO38bBQ5sLinSXonXC7RoeT\/EY\/jXC1c0gifcRog6CJ79Doi1flykTP3tGzEizl\/X7ctdiMJFVvimkqqJlqjup7mv\/KAFxNf5cfLEUh322rMbzAELN8mH+BAVO5Ysdi9lcp18CimhQsX5k2ZBZs7sUCJYA5Svgo4tVSWg+B967EpUWC\/ODdHN97ME\/a0DxqA7IQUaPo7WYRNaMUMqCaWI4xgvYHLuec+FKw+J00zzcZXdx81O\/dJvj799CgaKACpWKb09sUpiVxOIDtowpIU7Px9S+2tA+JQmdcrk0ry915MiL8eN4qFQLPAjGUNhj3e8ReAxzEJSxXFrEk09qn1qeXZy3LHW\/JuJJDoly+lNcH3Uqkmd6wZWc\/s8WXk1gQi2HWp0Juwh6FmIz2K006zG6PZnwpr8yXzo2usHvKHWOlzGYNj4fuEew24fgOj3kPlCMNuzW8es7UOU8JjIRcFhalsV+5JWiDk0\/MTgDB393ys6yNqDUXHscT+TVRMxFCxfDY7I\/7SI2NsvnmR2YI0Gs9zTmkbWa4OR4hnZfC38dMR7WCkn5cKDJ9jDp+VdgixMUuSI22RYaDId4\/fd6cFl8+Tyy0vJFGM3WfQKrWpwMGK04QawSzaKhPV8jGTJ\/1VjLbgWN9vvjSZw\/yQ03fZ+XqsU3Ag1pVY1nxB4NTkHxHms+n7696PbP4Ob3QuiBF9XQ2dgRA+5utit65sHLfktWYVmd9ZSgrWAg6zo1On8b2qQljXUokUpMevdmOP8cul\/qq+nf8mFf8W6TkJfdo8J6wwMcQyHd59YaU0+VPrBfDVhR85qgWY8qH1jFRszhwW+\/smwAtDGKsBeVSeQVS99WvuF7QkXk5l6vqOVOLZmupjrdFg+PXmCY4QzxHshZ80PuWSQ0lM7inFvqb2P0HRfBZWwD7nLjBcm\/zdLNV4DM59cL4Hh0EKx2vbCu45x0POhdhV7cprW85junXwf3STIJw2qBk8ZkqvMG4bkOA0h2JY02SdmCXTm5hCPds8f96xFD91vNh1TEjzOKqK8pu4yaMCD58YARujbEY5LbcGiuiozHs8dbV\/v\/d8M+NB+zTXRCr73IkFfXeVOcSHCm7g9VLkp3GcQf4sJtwXWv6vEjbh0a4ux\/0Q6dKS4ILzgWeHHQjnFeqnaoy61BONW+gWWhpQt71AhKF4reuFhvVDM1GzcpLQ2ovRoUjnIYX4Gp0b6rBDfqz8G8eg5zhLmJuzPjUMO5sFjzMr7JhQVY0NqHlq6thD+ACmtCj4ipwwazLi32tLfIqIc6g8oMwkS4ojx645uc99PPxHzhQXW3oGyNajgfxTXANJv\/7aHlCxXX3drz\/0d4hsJ4tYocI1uZtBMVY1ehs5kdQ98YhcUmUdyJAlP8V+5+XjojeTgQw\/DPIdu+kxZPwmpBL0a8yvYmHieHTu6FNNdMqbcWNkJMVscHo9m9phMQrw2T50O7o9b4PsYetrFruPr\/sh+ayXC6IhCCVJcn1IO9UxWpClUIuRcw77geHJSypXPg6hAijtduDxBPbmrydRQ6wLl6\/lgUnBLNWUJv8Q5\/XPI1dXw28WGL2DuDJVs9RtUCxuai1GTMWB1Zs8klxF7hLsA8Qq5LaoBZxDQS0HqnscDUBJ0SLfKAe79Hq\/RxCRbmPGN6L0amXRt\/jmMcqLh9nCDAr6iptt6j2u6MgBBfnqtZOUsOfgS\/3li1nhShTX\/P0paxIrnUh2c2QJQZ9iUvdJa+oG+n2RmPAOXdEEkwQpMM3zYB6brFAqgBmt4LxjPcd5t0Zel8zEVt3CUVOBMCHlCPbDNpHN7tpfeLzZ1OhCaqVHuAPyAZyBcRB6cDbZUVOwra34Llk0JT9k7jJ5uaTkH7sorp7sWykN8eQ\/aRCSmiZYfdFcZb5orN+D91UrDfhW3hhS\/zQkSTNkfvu9\/8hrnl1mqtz0nwHTDXuJkWHeqXLM\/2lKDo2ksJmPnoXr3WhImB\/yc7yXWDM1Ns6wjTBsle1NvT5AvjeNw2BdN76m40Kj\/2phOArtD44mebr16H\/W0pFssiWWe7zfrtXea+wC3ynaFGr1VMaPPLcjiOn2k+0qlx47FFTmryOPIW1V6+TgtUUoXVeonNbwHH7nWSopDZEYfUsMzCMyRqaPz+PI577NJO\/KV4yq0DHOMRW+w1grRmoVpRNUanRMWyTFQw+bnDFphj0r\/olVPoU0\/AQ+0SBgur9HQRdSvFaXHJ0Z2\/QbLBoPc+BHwLpa4EatygPiReBIsclztdwePbrkp9N78GuOfj2j6GYqt8aTTtnNi5D+C4VVpY65P9ra8j463xreTD80j6jia82i+UBDxUKw0CrFtVurDYfcpAniNU0W\/8drxcTw2rmRh6B23WyXB+HIepHgXjvCFYW\/GC+rpbyP7GoH5QpnepW74iVO\/LqmOmF+RHuP5FL1LZE3BvP1R5jlWOA\/pD0okOt148ZlgWc6pZusz8JAx6W\/04bmFCOY065\/SNsba9DJqd9cPACV76XsP8s2NsOHw5k5RnWrh4o6bz6q8duRyC9Y1s2ZMP\/z6rVvPpZTVTyPl9G8TWrR5yY+YIzEBPzH+jodOqLjLcsF84kwrGAEAiJD7CgBk4K7CCbhuYIP9J8+PdwWogH8loqPOWBugQssT9vcFTkEU2aErfWmOhTyjHbw6zyc+w\/UYh+HTJYVj8TnG9rgJpRKAFZ6aKmAl\/rSd3yqsIoqWucaOIxNCzEH3tn3t0l8cwDh++uAtV5Rsa0si2taAUG+bRXLrA8t\/RElSQHe34oNYkBv3QjhC2I6Z12aGaHiiILY2JG2FB2pcSwMy7NWOVnpwktU237eie+IPrkWPPFL7DrODu65Eh+OcuN81MhE0jsboxHInOun0R9qFTpzhdzNBBWKVY5fZ7SJZfCpRHC6sVEmGZsSlrvZoOhrdSnWdvL0zi1o2Dar1k3c7ce5WMC3PCeRwgVKGwQKgKXAFpAgTPyLGJAiT55gxtXkREW6WPArJxHrlIG1Xr+SZLZ4L9K7sstYSv5awjI46ZGBpSGzYqPJxoOe6g6uYE7eEhPngvQU4OByg45af0RMgoUStAU7G\/GU6UhMgFWxyx8kqvEw1CS5c+tKersd8uxPH5hZS8DQJc\/Wwv9RYdwOLfY1\/ByGETVAy7oqCg2Bi\/EsbIQcXTmFkUKYSMHo5xF3Z7CFTtfW2SoKPWGxKwF7BMIamIQNo1gHtnRLR9B3xztdOfGM05M40a4Pp81bgbvvAYel9GP+4pnI0GY7m32xgcrSz+2LunlDOon6Pw4YK4X01MMhenE1GtNllYLc7R47QJgFVr\/Rk9zZrHqC5I\/pk7Rwb97ryBpSHVnAkVYUUGt36zHgVyJ3Q9+1G9g\/xXWD1NwpM+OBjI3Z2zdfrInJofW8U9WV1CN4N+chfQwT7xJ2yqG7CVk\/2+Ekr8Iv4tYvJrcyFOvGltNiULX28vvlWD1Iim8hxHdggSaEeFZyQxmD6Cglb5OwmhCLahyfqcbZqGXhokokEtsrQG5d3uUEWJMJBOwomTKadUmpih0NsRnWyuDo7iNcSjJLEyc9NGq+hyFsh5Bu90YzVp3tbgsqaQj4A7nd0j7WQb7RZ3o53jOqV53Z1vz6G5gbtWNQPkQCEC5v2MjbBX+sl2b4Fh8Mz+1RZeTFDNlSAEAFN2LV7V44cCxyd1wiUC3woRc3GTm0aCIjgc4B1HbuSM0hEKGgM91+xFIzlEYOVRzYtYPKn52TWH+WhNnsQLbYJmFagrA1dLEeMJpfpM35MpVClYMvpcZkHlqyWQXO+WgDia7zgoEYs6AuVcYUIzocOEx6\/tYFRe+VzloHqdHo7CyuR7qO1Zz9pbTAZP80eVJ96iiyNYyiq9IYnrWNSGQT0y3P0EWGLE3KcAUdmY\/1fjseew9u2LWJmw8PpSxNFMf7HCpIN3YRXIxhbAi0W\/WKZTeEmc\/uS5L\/J\/sf2uNppdWibDB9snbLj2e\/\/E4nt2PF7ha1koa2O7QjV2aSwbWdr0CvNmt5F+TOt6DiwMud\/ElbprsY=","iv":"29c712ffc78913d31c92daf23c70d5d4","s":"54c2a94a6137ddaf"}
Share your thoughts. Click here