PALM BEACH, FL – Storytelling, global relevance, distribution practices and the new word-of-mouth extension are how brands can successfully create a luxury strategy, according to the president of specialty brands at Estée Lauder.
{"ct":"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","iv":"004a24c8076922eb6110c769ad46adb4","s":"b233ec8ade431003"}