PALM BEACH, FL – Storytelling, global relevance, distribution practices and the new word-of-mouth extension are how brands can successfully create a luxury strategy, according to the president of specialty brands at Estée Lauder.
{"ct":"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","iv":"535f81d65283dc2535d25e308f6e8cfc","s":"8bea87e3965328b2"}