Fragrance and personal care
November 17, 2017
Estée Lauder worked with Google to create the new nightly skincare app. Image credit: Google
By Danny Parisi
With voice assistants on the rise, beauty marketer Estée Lauder is embracing this new trend by collaborating with Google on personalized voice-activated tool for Google Home.
{"ct":"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","iv":"d4d1e67bae549b0ae65c5add738adf21","s":"14591dd9cbfd24ff"}
Share your thoughts. Click here